In my career as a home stager I have done a ton of home staging consultations on occupied properties where I’m often using what a client already has in new and better ways.
Taking on home staging a vacant property is a whole different exercise. It can be daunting at times, especially if… Read More →
I stumbled on a magazine article that claimed that if you look at enough real estate listings you’ll start to notice that all the homes on the market look pretty similar.
I can’t totally disagree!
First of all, we’ve all seen the neighborhoods where every home is one… Read More →
It’s so totally absurd that a home seller will put their life on hold for year or more, and only then reach out to a home stager.
Perhaps it’s because they don’t know such an option exists.
Or perhaps their real estate agent never suggests home staging.
It’s quicker… Read More →
I believe that great home staging is invisible. That sounds like a paradox.
What I mean is that when you’ve really mastered the art of home staging, few people will realize the house is staged.
Potential buyers just know that they love the house. And that’s our goal. While … Read More →
When I was doing marketing for large corporations I never got that warm and fuzzy feeling that I was making an important difference in the world.
That all changed when I discovered home staging.
It’s no exaggeration to say that our home staging services can have a profound and positive… Read More →
Approximately 14% of people move every year. About 50% of these move within the same county, 20% move counties and stay in the same state, and another 20% move to a different state entirely.
This is all great news for your home staging business since you’re earning a living decorating… Read More →
I recently wrote an article about how to pick the target home buyer for your staging project.
It’s a process I use as a home stager to develop a clear mental picture of who the likely target buyer is for a home before I make my home staging recommendations.
Home stagers, have you ever been… Read More →
Home staging is all about decorating a home to sell quickly and for more money. In fact, home stagers have been called the “dream weavers of real estate.” We achieve this by showcasing the property’s best features, especially those that will appeal to the likely target… Read More →
I always recommend home sellers contact a home stager before calling a real estate agent.
It will result in a more favorable pricing strategy and a realtor who is more excited to list the property.
After all, home staging makes the best first impression with everyone involved. And that applies… Read More →
A home stager’s LinkedIn complaint that the home staging business cards and flyers she left at a client’s home had been put in a kitchen drawer during showings inspired me to share my opinion on when it’s appropriate to advertise our home staging services.
See if you agree,… Read More →
