It’s totally natural to be nervous about your home staging talent, especially at the beginning of your career as a home stager.
Most aspiring home stagers have asked me, “What if I don’t know enough about home staging to really make a difference in someone’s home?”
I can assure you, if you have the eye of a home stager, your biggest challenges won’t be where to put the couch or what neutral color to repaint the turquoise living room in your client’s home.
Even if that’s what you’re most worried about now.
So here is something you can do right now to boost your home staging confidence, whether you’re just thinking of this as a career, or maybe you’ve already started your home staging business, and you’re suffering from “stage fright.”
How to get over your fear about not having enough home staging talent
Find out what open houses are happening in your neighborhood and get out there and visit them.
You don’t have to say why you’re there, just walk through them as if you were a potential buyer.
While you’re walking around, here’s what I’d like you to do:
- In each room, pause at the door and take in the scene.
- Enter the room and do a 360 degree turn, taking in more of the details.
- Now imagine you were in a real home staging consultation.
- What changes would you suggest?
You’ll find yourself thinking:
- “Why would they put the bed on that wall?” or
- “How on earth did they pick that color?” or
- “Great fireplace, but I can hardly see it under the 300 family photos in unmatched frames!” or
- “Don’t they realize a potential buyer will be looking in here?”
Guess what?
Those home staging ideas that are freely coming to you, are exactly what your future clients will pay you for during a home staging consultation.
You can actually make $250 to $900 on a weekend afternoon giving the kind of advice that seems obvious to you. I share exactly how to do that in the Staging Diva Home Staging Business Training Program.
Remember that as long as you know more than your home staging clients, you can provide value.
You don’t have to be the world’s best home stager. You don’t have to have all the “perfect” answers as soon as you walk into a home staging situation. None of us does, by the way, not matter how long we’ve been home stagers.
I wouldn’t stage the first house I did— hundreds of homes ago— in the same way today. Yet, at the time I left the house way better than I found it. My clients sold their home in record time. Everyone was happy with the results.
After you’ve completed this weekend project of going out to real open houses to see what ideas you come up with, I know you’ll feel re-inspired by your own gift for knowing how to improve a space.
If you’re still feeling a lack of confidence about your home staging talent, I strongly recommend reading the bestselling Staging Diva Ultimate Design Guide: Home Staging Tips Tricks and Floor Plans.
Please share in the comments below.
Have you ever worried that you don’t “know enough” about design, staging or decorating, to be a home stager? And if you’ve been in home staging for awhile, do you find you still worry about this once and a while? Please share your thoughts. I know you’ll help inspire others!
Debra Gould, The Staging Diva®
President, Six Elements Home Staging and Voice of Possibility Group Inc.
Debra Gould believes life is too short to waste it doing things we don’t enjoy. She figured out how to make money as a home stager and developed the Staging Diva Home Staging Business Training Program to teach others how to earn a living doing what they love. There are over 10,000 students in 23 countries learning her home staging business model.
Colleen says
How do you find people that need staging?
Debra Gould says
Great question Colleen. With the right marketing, they find you! If you’re thinking of becoming a home stager, or you’re already a home stager and you’re not earning the income you want, I encourage you to check out my training program. I give you a complete business model to follow, you can read the details at https://stagingdiva.com/homestagingcourses.html
Mary Patterson says
I know I have a God given talent for decorating, but I don’t know how to get started. I have a full time job that I will need to keep until I get a few clients. I was recently asked by a co worker if I was still interested in becoming a home stager and I said yes without a second thought.
Debra Gould says
Mary, I can teach you how to take your talent and turn it into a business, so you’ve come to the right place!
You can also easily start a staging business on the side of your other job, it’s not an “all or nothing” decision.
Please read about the Staging Diva Home Staging Business Training Program here in detail to see what’s part of the curriculum and how it really is a blueprint for you to follow in starting and growing your own home staging business.
Thanks for commenting and I look forward to helping you on your journey of making a living using your wonderful creative gifts!
Tela-Moynai Aldridge says
I dream of becoming a homestager, and I do have fear and hesitation concerning getting started but this article helped me believe I can do. I found your quiz to be soooooo fun and was proud of myself that at the end you and I had most of the same suggestions. Your conference call was also inspiring as we share some of the same life situations. I wish I had enough $ to take your class but maybe when I’m done paying for daycare. Thanks for all you do! I hope to one day as well.
Debra Gould says
Tela-Moyani, so happy to hear this article helped you and that you enjoyed the quiz and conference call as well. Keep that dream alive, sounds like you really do have the eye of a home stager!
One thing to consider is that you can make back the entire cost of my training with a client or two and you’ll have a career that can continue to support you when you follow my business model.
There’s also a new payment plan to help you get started at a lower cost.
Thanks for commenting and I appreciate your feedback!
Tyeise (Ty) Bellamy says
I am very gifted in the way of Interior Design and have had people come into my home and start taking pictures of my rooms. I have had people as young as 17 up to their mid to their early 60’s compliment my décor, accessories, color choices etc. Interior design has been my hobby for about 13-14 yrs. and gives me a joy almost like the one I felt when I gave birth to my children. I have done weddings, receptions and even designed my own table linens, bedding etc. that would be needed in a home. My fear/frustration is that I currently reside in Utah and have been told that the religious culture here is very “cheap” and will not invest in a staging expert and that I wouldn’t be successful as a stager in this state…I was told that by a Real Estate agent of 30+ yrs. here in the Utah area. I am afraid to invest in a course that I can’t use to my advantage because of the area I currently reside in. I plan on moving back to my home state of New Jersey in a few years and might have a better chance there. I have Googled stagers in Utah and could only find 2 that were listed and only one looked “legit”…I know I would be successful in this arena, I have friends that have hired me to remodel, or to decorate a new home for them and have referred me to others that have also enlisted my assistance but I fear leaving a 9-5 job with insurance coverage for a not so stable opportunity in my current residential state. HELP!!! I don’t want to let my dream go but I am stuck at a crossroads….I have been eyeing your program and receiving emails from you for a few months now and want to step out on faith but should I do it in Utah or wait to move to another state where staging might be more appreciated by its buyers/sellers market?
Debra Gould says
Ty, your story is one I hear often. Creative people filled with talent and passion and because someone says “it won’t work” they give up their dream or put it on hold for a year, which turns into 10 before they know it.
I have yet to see any city where you wouldn’t reach out to an experienced agent who will tell you it will never work. Happened to me too, and probably every single one of my highly successful students.
Bottom line, you’ll never know for sure unless you try. You can go on wondering “what if?” or find out once and for all.
You don’t have to quit your current job to become a home stager. It can easily be done on the side, scheduling projects around whatever else you have going on in your life. If you’ve poked around this blog (see the category Staging Diva Graduate Success Stories), you’ll discover plenty of people who started on the side of a full time job.
I would suggest getting started in Utah and if you eventually move, it’s easy to update your contact info. In the meantime you will be getting more experience and confidence dealing with clients and building your portfolio.
When you follow my business blueprint, you won’t be investing in a storefront or any inventory so the reality is you can make back the cost of the Staging Diva Home Staging Business Training Program with your first few clients (because I show you how).
So really, what have you got to lose by testing it out?
Debra Gould says
Ty (and others with similar concerns), you may find these articles helpful as well:
Home Stagers, Don’t Let Real Estate Agents Discourage You
https://stagingdiva.com/homestagingbusiness/stagers-dont-let-real-estate-agents-discourage-you/
Home Stagers, Realize Your Own Power in Real Estate
https://stagingdiva.com/homestagingbusiness/home-stagers-realize-your-own-power-in-real-estate/
Is Fear Keeping You From a Home Staging Business
https://stagingdiva.com/homestagingbusiness/is-fear-keeping-you-from-a-home-staging-business/
Home Stagers, Don’t Let Your Dream Die
https://stagingdiva.com/homestagingbusiness/home-stagers-dont-let-your-dream-die/
Antoinette Johnson says
Ty, sounds like you already have the foundation laid for a thriving business right where you are: word of mouth from friends and associates.
Debra Gould says
Thanks Antoinette for encouraging Ty. I love that we have a supportive community here 🙂
Doll (Malaysia) says
I am soooo happy since i met your website , thanks diva ! u are sharing the diva ideas and training to all of us especially me. I am from Malaysia, i just jump to this new field almost a year, the real estate and property and get slow down from draft, design and build jobs as working architect – you just give a remarkable hope for me to proceed towards my future dream of action, home staging, wish to become 1 of your graduated diva tooo !surely, i love at core art touch & design, yet i prefer more on client basis/customer services and value is the best thing i ever want people to concern.. value of their space ! less is more , yes that its! please guide me and educate me more , i cant wait to LEARN and APPLY
Debra Gould says
Thanks for commenting Doll, you would certainly be my first Staging Diva Grad in Malaysia! We are already in 23 countries, so you would make it 24!
As a first step, I think you’ll enjoy this FREE course from me, delivered by email. Check it out here.
Jen Rosa says
I’ve been teaching for 20 years and am seriously burnt out. Home staging seems like the right fit for me, but taking the leap of faith is so hard.
Debra Gould says
Hey Jen, Most Staging Diva students have come from completely unrelated careers. I know that taking a leap of faith is hard, but remember this is not an “all or nothing” decision. You can start staging on the side of your current job and then see when you’d like to make the transition. Remember you can make back your entire investment in my training (and any other costs associated with starting your business) within your first few clients. So really what have you got to lose?
Please check out the Staging Diva Home Staging Business Training Program in detail here.
Also, ALL OF US were nervous at the beginning. I’m sure you were nervous before you walked into your first classroom too, yet you did it 🙂
Rebecca Todd says
I am not a Home Stager yet, except, we are preparing to sell our house.I am a little nervous, but have been gaining confidence staging our house. Our Daughter is a very successful realtor, so I am excited to go to her open houses this weekend. Thank you for the awesome assignment. As soon as we sell our house I will be taking your classes.
Debra Gould says
That’s great Rebecca! Don’t forget to take lots of before and after shots of your home as this will be the beginning of your home staging portfolio. If you want some tips to help you with staging ideas for your home, check out the Staging Diva Ultimate Design Guide: Home Staging Tips, Tricks and Floorplans.
Lera Ortiz says
My sister an I are starting up a staging business. We’re working on dba, website, business plan, contracts etc. I love to decorate and I always get compliments on my home. One delivery guy told me it looked like a model home (wow thanks!). But we are feeling a little overwhelmed with having enough furnishings and decor. I guess we can start with what we have and buy as we do each home according to what will go well in it. What do you advise?
Debra Gould says
Hi Lera, Congrats on starting up a home staging business and your obvious talent. It’s pretty rare for delivery guys– guys in general– to comment on decor!
I don’t believe in buying your own inventory at all. I’ve staged hundreds of homes over more than a dozen years and I don’t even have a stash of accent pillows let alone furniture!
I teach you how I do that, and my entire business model in the Staging Diva Home Staging Business Training Program. I encourage you to check it out.
There are so many pitfalls you can fall into and also waste a ton of time and money when you don’t have the full picture of how to start and grow a home staging business. My program gives you a blueprint to follow. It’s an absolute shortcut to success based on all the years I’ve been in this industry and what I’ve learned the hard way. Get all the details here.
Sharon says
I am a Realtor who does home staging also, so would you recommend keeping the two seperate? On my business cards, the front has my Realtor info. and on the back I have three bullets, Realtor, home staging and notary.
Debra Gould says
Hi Sharon,
Thanks for commenting. What seems like a small question, actually requires quite a big answer to do it justice. That’s because you’re asking about marketing strategy, it’s much bigger than what should be on your business card.
I’ve written a series of articles for realtors who are interested in home staging, which gets to some of the strategic considerations. You can start with these:
What If I Have a Real Estate License and Prefer Home Staging?
When You’re a Home Stager With a Real Estate License
When Home Stagers Get Hired First
Hope that helps! This is actually a pretty big topic and one that I discuss with many of my business coaching clients.