What Is Home Staging?

Home staging (also called property styling) is the art of decorating a home to sell quickly and for top dollar on the real estate market.

Through the careful positioning of furniture, art and accessories, Staging Diva Professional Home Stagers use their creative talents to turn properties into “dream homes” that real estate buyers fall in love with.

What Makes Staging Diva Different?

Home staging is a flexible career that can be done on a full or part-time basis. You make your own hours, taking on projects when you want to. And, you don’t need to buy furniture or accessories when you follow the Staging Diva business model.

Learn How to Make Money from Your Passion for Decorating!

Surprisingly, most home staging courses don’t teach you how to make money in home staging, focusing instead on where to put the furniture or how to use a color wheel.

That’s why there are so many struggling home stagers who haven’t figured out the formula for earning a living.

This Step-By-Step Plan Is All You Need

If you already have a passion and talent for decorating, we’ll teach you how to become a successful home stager.

The Staging Diva Home Staging Business Training Program is the ONLY program you need to turn your creative skills into a successful business. No other accreditations, job shadowing, or diplomas are needed.

Whether you’re just starting out and need direction, or you’ve been staging for years and want to grow, the Staging Diva Program provides the step-by-step plan you need.

Join over 30,000 students in 23 countries learning the secrets to making a living doing what they love.

Learn More About the Staging Diva Program

Staging Diva Training Program

“I’ve doubled my home staging business income in one year and expanded my services.

If it hadn’t been for Debra Gould’s training and support, I could not have done it.

Every day I learn something new about myself and what I can accomplish. The Staging Diva provides a great road map— all you have to do is follow it!”

— Kasia McDaniel (NC)*Blue Diamond Staging & Design, LLC

The Staging Diva Has Been Featured On:

Which One Describes You?

My Name is Debra Gould, and People Call Me The Staging Diva. Here’s How I Got Started…

Debra Gould The Staging Diva I’ve loved decorating since I was a kid playing with dolls— making houses and furniture out of cardboard boxes, scraps of fabric and anything else I could find lying around the house.

As an adult, and into my marketing career, I was always looking for another decorating project on the side of whatever work I was doing. Over the years, I bought, decorated and sold 6 of my own homes.

At the same time, as a single mom in my 40s, I no longer wanted to be buried in high-pressure work that meant I couldn’t be there for my daughter before and after school. Plus, I was determined to show her that it IS possible to follow your creative dreams and still support yourself. It just took me several years to figure out how!

In 2002 few people were talking about “home staging.” I hadn’t put a name to what I was naturally doing before putting my own properties on the real estate market! It just seemed like the smartest way to sell my homes quickly and for more profit.

In the midst of all that moving— and transforming ugly starter homes so that I could sell them for more— I finally realized that my natural talent for decorating a house to sell could be a service other home sellers would pay for!

After all, who doesn’t want to make more money when they sell their home?

It was an interesting journey taking my gifts and passions and figuring out how to make a living from my creativity while raising a kid on my own. My becoming a home stager changed everything for us!

"Home Staging expert Debra Gould of Six Elements can 'supercharge the appeal' of any property!"

As my home staging business grew, I received amazing publicity in magazines, TV, radio and newspapers. Soon there was an outpouring from hundreds of struggling home stagers emailing me to ask how I’d been so successful.

That’s when I realized home staging courses were NOT teaching how to make MONEY in home staging!

I knew I could help others by sharing what I learned the hard way, over two years of trial and error building my own home staging and redesign business. So I took all my knowledge about home staging, marketing and being your own boss, and I created the Staging Diva Program in late 2004.

Since that time, I’ve taught over 30,000 students in 23 countries the techniques and strategies I discovered staging hundreds of homes. I’m excited for you to join my community of people learning how to make a living from their creative talents.

I know you’ll be inspired by their stories and love all the resources I’ve created to show you how to become a successful home stager. Feel free to look around— you’ll find a treasure trove of information to help you on your journey! And don’t hesitate to reach out if you have a question!

Debra Gould, The Staging Diva
President, Six Elements Home Staging

All the Help You Need as a Home Stager

In addition to the complete Staging Diva Home Staging Business Training Program, we offer individual courses, guides, eBooks and more! Here are some of our most popular resources:

Ultimate Design Guide

Get the Staging Diva’s top tips to staging every room in the home, including sample floor plans.

Learn More

Staging Consultation Checklist

Step-by-step instructions for completing a home staging consultation.

Learn More

Staging Diva Sales Script

Avoid doing free estimates by turning home sellers into customers – in one conversation!

Learn More

Staging Diva Students

Staging Diva has over 30,000 students in the United States, Canada, Australia and more than 20 other countries.

“I spent months researching staging courses and almost took a very expensive course from a high-profile provider.

I was confident in my ability to stage as I had successfully done several homes for friends. What I really needed to learn was how to run a profitable staging business. That’s when I searched for business training and found Staging Diva instead.

Debra has a simple, logical, and effective business model. From my first paying job, I had all the information I needed to come across as an experienced pro. I’ve used her business model for over 12 years with great success.”
— Susan Atwell (NY)*AtWell Staged Home

“I always dreamed of having my own staging business but didn’t know how to go about it.

Reading reviews from students who were thriving as home stagers after taking the Staging Diva Training Program, I knew I was in the right place.

Debra gave me a blueprint for success, equipping me with all the tools I need to proceed with confidence and integrity.

I always knew I was born to stage, and now I am living my dream. My only regret is not taking this program sooner!”
— Annie DiBernardo (FL)*Pygmalion Home Staging & Redesign

“The Staging Diva Training Program transformed my way of thinking about the business of home staging. I was formerly trained by two other 3-day staging programs. In fact, I was even a teacher for one of them!

But the staging pricing model was wrong in those other programs. It kept me stuck, trudging up a difficult hill wondering why I wasn’t making real money as a home stager.

It wasn’t until Debra Gould explained home staging consulting and billing correctly, that I was able to shift into higher home staging income levels.”
— Jill Gargus-Turgeon (AB)*Simply Irresistible Interiors Inc.

“I was stuck and terrified. Turning my passion for design into a living felt like a perfect fit, yet always out of reach.

Staging Diva was the bridge between my desire to be a professional home stager and my fears. The courses gave me the confidence to thrive and permission to be great.

Debra’s transparency, candor, and business and marketing training shine through in this program. She knows what she’s talking about. She takes you through each step to build your business in a sustainable way.

Purchasing the Staging Diva Program was THE best business decision I’ve made.”
— Charlotte Richardson (TX)*That's the Design LLC

“I’ve made more money working part time in 10 months as a stager than I used to make all year in my full time job as a manager.

Plus I can home school my boys in the mornings and work my staging business in the afternoons. I work my own hours, set my schedule and my sons get a first-hand look at running a business.

I hope that hearing about the courage I found to follow my dream will inspire them to follow theirs, and to know that anything is possible!”
— Laura Kakoschke (AB)*Hunter Lake Homes

I wholeheartedly encourage anyone to invest in this program. I took the Staging Diva courses because, while I was confident in my design talent, I had absolutely no business sense. None. Zero! And that had kept me from starting any business my entire adult life.

Now, at 45 years of age, I finally feel like I can make this happen.

Debra is always there to answer my questions and there is also a huge, supportive Staging Diva Network of home stagers (and soon-to-be stagers) who are ready to assist, and empathize along with you!
— Melissa Ross (CO)*Modest Muse Home Staging & Interior Redesign

“The Staging Diva Program saved me hours of time and frustration by providing a simple, no-nonsense process to follow. I wanted to know what works and what doesn’t from someone who has been there so that I could set up quickly and simply without reinventing the wheel. These expectations were exceeded.

Debra taught me how to build the business and attract the clients that I want, while charging what I’m worth. All with a hefty dose of motivation and ‘go girl’ attitude.

I’m totally ready to help people sell their homes and get on with their lives.”
— Imogen Brown (AU)*Home Staging Brisbane

“I just got paid $9,500 for a redesign project. Debra it is unbelievable, I never thought I could get paid this much for decorating. I was just all smiles the whole day because I feel like I got paid to play!

And while choosing furniture for my current project, I met a different couple in the store and helped them choose the right artwork and lamps for their place. It turns out they just renovated and because they liked the ideas I shared in the store, they want me to do their whole house! Isn’t that amazing?!

Honestly, the $1300 I spent for the Staging Diva Program is by far the best purchase ever. I am still in shock with the turn of events with my new company and so excited for more things to come!”
— Red Barrinuevo (ON)*ReDesign4More

“The Staging Diva Training Program helped so much with setting up my business and having the confidence to think like a home stager. I can finally follow my dream of having a creative career that I look forward to every day.

I’m almost 63, so it’s never too late to start!

I quit my full-time job and now I have the freedom to schedule my time for once in my life. I’m finally doing what I love and getting paid for it.”
— Robin Weflen (PA)*Round Table Home Staging

“Friends and family are always asking me for decorating tips. Now that I’m within 2 years of retiring, I decided to turn my passion into something more.

The Staging Diva Program is easy to follow and to the point. Debra shows you how to conquer each step of becoming a home stager with pride and confidence.

If you’re considering this program, I say do it! You won’t regret it! I’m well on my way to building my business and doing what I’ve always loved to do.”
— Adrienne R. Brown (NJ)*A1 Center Stage, LLC

“The Staging Diva Business Training Program is worth every penny!

While there are other home staging courses out there, I’m so happy I follow the business model Debra teaches in her program. It is specific, concise, and thoroughly explained.

In addition to her courses, Debra offers SO many supplemental materials that are incredibly helpful too. The community of Staging Diva Graduates is another bonus, as we all support each other and share each other’s wins.”
— Cristin Lyons (NC)*Raleigh Staging & Design

“The Staging Diva Program is very well organized and explains in the most straightforward terms how to set up your business, maintain and grow it.

By the time I was on Course 3, I had already completed three home staging jobs which more than paid for all the training!

Debra’s step-by-step process allowed me to start a 2nd career doing something I probably should have been doing all along!”
— Rob Reinhart (CA)*Make It-Home

“Once I decided home staging was for me, I was terrified of starting my own business. Staging Diva Training gave me the confidence to do what I love, and contribute to our income after being out of the work force for 15 years.

Debra gave me the information I needed to get over my fear of failure, charge what I’m worth, and get out there and start my home staging business!”
— Kelli Hughes (TX)*ReAbode Home Staging and Redesign

“I ordered the mailed-to-your-door version of the Staging Diva Home Staging Training Program.

I’ve been listening to the course CDs while driving and I find when I reach my destination I don’t want to get out of the car! So much to learn, but I feel getting to listen while on the road is a good way to prime me for my home studies.

Many thanks for the Staging Diva Program, I look forward to going through each step!”
— Mary Zalewski (OH)*Tastefully Staged

“I felt like I hit the jackpot when I found the Staging Diva Program. I bought it without hesitation and began my training immediately.

I’m excited and inspired. The courses exceeded my expectations and gave me the knowledge to confidently start my own staging business.

So grateful for what I learned from Debra. She shares her gifts and talents so generously!”
— Mary-Maye Lorriman (UK)*Room by Room Interiors Ltd

LEARN HOW TO MAKE MONEY AS A HOME STAGER

What Is Home Staging?

What Makes Staging Diva Different?

Learn How to Make Money from Your Passion for Decorating!

This Step-By-Step Plan Is All You Need

The Staging Diva Has Been Featured On:

Which One Describes You?

I love decorating and wonder if I have home staging talent

I want to be a home stager and I don’t know how to start

I’m already a home stager and I want to make more money

My Name is Debra Gould, and People Call Me The Staging Diva. Here’s How I Got Started…

All the Help You Need as a Home Stager

Staging​ ​Diva​ ​Students

Staging Diva has over 30,000 students in the United States, Canada, Australia and more than 20 other countries.

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Become a Home Stager

Staging Diva Students