So many of us spend our best years letting fear stop us from starting our dream business.
We make excuses like, “I”m too busy,” while we spend 30 to 40 hours a week in front of the TV and Facebook.
We make excuses like, “I can’t afford it,” while we continue… Read More →
I believe that great home staging is invisible. That sounds like a paradox.
What I mean is that when you’ve really mastered the art of home staging, few people will realize the house is staged.
Potential buyers just know that they love the house. And that’s our goal. While … Read More →
Change feels scary. So most of us avoid it until some major life event prompts us to reevaluate how we’re spending our lives.
That’s kind of sad when you think about it. We have the power to change our lives at any point, why wait for a crisis?
Many Staging Diva Graduates have been… Read More →
So many people fret over how a color wheel works. They think this “knowledge” will make it easier to choose colors for their next decorating or home staging project.
Color inspiration comes easily from nature.
Taking a walk in a garden, by the beach or through a forest, you can’t… Read More →
It’s so interesting how we choose to define ourselves. Often without knowing where those definitions came from, or realizing how they’ve limited our career (and life) possibilities.
Perhaps a grade school teacher said you were bad at painting. And you’ve spent the… Read More →
When I was doing marketing for large corporations I never got that warm and fuzzy feeling that I was making an important difference in the world.
That all changed when I discovered home staging.
It’s no exaggeration to say that our home staging services can have a profound and positive… Read More →
As the Staging Diva Home Staging Business Training Program celebrates it’s 10th anniversary, I’ve been catching up with many of our Graduates to see how their home staging businesses have grown.
Stacy Goade of Alaska Premier Home Staging celebrates her 5th year as a home stager… Read More →
In a recent post I highlighted the difference between home staging and decorating.
One of the key differences that struck me is that staged homes showcase the way someone would dream of living in a particular home.
A 2002 Forbes Magazine article called home stagers “the dream… Read More →
Your home staging portfolio will be greatly improved if you remember to shoot several vignettes along the way. Think of a vignette as a detail or “still life.” It should have an attractive composition.
This really doesn’t require extra work on your part.
You are undoubtedly creating… Read More →
I recently wrote an article about how to pick the target home buyer for your staging project.
It’s a process I use as a home stager to develop a clear mental picture of who the likely target buyer is for a home before I make my home staging recommendations.
Home stagers, have you ever been… Read More →
