It’s been 12 years since I did my first home staging project for a client. Who could have imagined where my new home staging business would lead?
Definitely not me.
I was just trying to use my creativity to earn a living and support my family.
- I had no interior design training.
- I had never decorated anyone’s home but my own.
- I was a single mom with a mortgage, without child support payments.
Had I only focussed on this list of what I didn’t have, I never would have become a home stager. Starting a home staging business in those circumstances seems crazy, right?
Mindset is everything when you’re trying to take bold action.
What I lacked in interior design training, I knew I made up for in talent.
Home decor had been a passion of mine since I was a little girl and created a whole environment for my first Barbie®.
Scraps of fabric, pages from old magazines, popsicle sticks, empty cereal boxes. Whatever I could find around the house became fodder for Barbie’s furniture, wallpaper, etc.
I knew I had talent for decorating and choosing paint color because people had been telling me for years that I should “decorate for a living.”
I knew I had home staging talent because I had bought, staged and flipped 4 of my own homes. This gave me the first-hand experience of what a difference it makes when you decorate a house to sell.
I didn’t even know it was called home staging when I did my first condo back in the early 1990s. Perhaps, it didn’t have a name yet.
So my point is, if you know you have talent, don’t keep sitting on it and waiting for the “perfect time” to start your home staging business. There will never be a more perfect time.
All we really have is “right now.”
Our scarcest resource is our time. We can never get that back.
Sure you can waste years trying to figure out how to make more money on your own. Have you actually saved anything with this method? On the other hand, you can take one big shortcut and get a ready-made home staging business model to follow.
It’s sad when I hear from women who tell me they only make $50 or $100 when they do a home staging consultation. Then they tell me they can’t afford to learn a better way.
In fact, they can’t afford not to! They will never have more money if they keep making such little money. If they keep doing the same things, they’re going to keep getting the same results.
Nothing will ever change except that time marches on, and they’re getting more and more defeated by their unrealized dream.
Call me crazy to suggest: Stop going to Costco and loading up on stuff you don’t really need right now, pass on that new spring wardrobe, the vacation, or a few fancy restaurant meals, and guess what?
Suddenly you have the funds to invest in your home staging education.
The funds to learn what you need to know to have a profitable home staging business.
And the ironic thing is that once you have the right business model, you’ll likely make your entire training investment back with the first client or two.
Home staging is one of the least expensive businesses to start.
Least expensive, when you do it right. When you don’t fall into the home staging business traps of:
- Investing in your own home staging inventory
- Spending money on magazine and newspaper advertising
- Spending money on door to door flyers
- Giving your time away in free home staging estimates
- Discounting your time to win the favor of real estate agents
- The list goes on and on!
If you’ve never been a home stager and you’re just to afraid to start, I can assure you fear is part of the process. It never actually goes away entirely.
What happens is you learn how to take action despite your fears. That’s why I spend so much time on this topic inside the Staging Diva Home Staging Business Training Program.
Boosting your confidence is a key piece the business model I share.
If you’re a struggling home stager wondering why you’re not getting enough clients, or why real estate agents keep ignoring you, it’s time you learned a different way to operate your home staging business.
One that will totally change your thinking on what to charge, how to find the right clients, and how to make sure you get paid.
Debra Gould, The Staging Diva®
President, Six Elements Home Staging and Voice of Possibility Group Inc.
Debra Gould knows how to make money as a home stager and she developed the Staging Diva Home Staging Business Training Program to teach others how to earn a living doing what they love. There are over 9,000 students in 23 countries learning her home staging business model.