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Home Staging Marketing & Photo Tips

Holiday Decorating Boosts Income For Home Stagers

Written by Debra Gould -

holiday decorating home stager

Holiday decorating is a great way for home stagers to boost their income at a time when there’s a natural slow down in the need for home staging.

After all, there are fewer new listings coming onto the real estate market at this time of year.

If you love decorating for the holidays, consider… Read More →

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Becoming a Home Stager – Debra Gould’s Story

Written by Debra Gould -

home stager Debra Gould on Artist Podcast

There are so many creative people who dream of becoming a home stager.

Yet they think it’s too late to try something new, or they under value their own talent.

I’ve learned from the many Staging Diva Grads in their 50s, 60s and 70s that it’s never too late, as long as you still… Read More →

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Home Staging Business Logo Helped Triple Her Staging Income

Written by Debra Gould -

mary ann benoit home stager

Staging Diva Graduate Mary Ann Benoit of Northern Lights Home Staging and Design in Seward Alaska wanted to make the right first impression with her home staging business. She quickly realized that two key pieces of that are having a professional looking home staging business logo and … Read More →

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Home Stager Proves Home Staging Works and Shocks Neighbors

Written by Debra Gould -

home staging works bathroom

Home staging works whether you’re decorating a house to sell for a client, or you’re working on your own home. One of the side benefits of being a home stager is we know how to make money in our own real estate. In fact that’s how I got into professional home staging in 2002.… Read More →

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Home Staging Testimonial Makeover

Written by Debra Gould -

Home Staging Testimonial

There’s nothing like a rave review from a home staging client to help you convince potential clients about what you can do for them.

But what if the home staging testimonial you receive sings your praises but does it in such a long-winded way, you’re not sure you can use it?

Naturally… Read More →

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Home Stagers Boring Doesn’t Sell

Written by Debra Gould -

staging diva color palette

Home stagers, I’m so tired of one house after another filled with boring neutrals and nothing memorable.

It washes over me like a sea of nothingness.

I don’t remember any of the rooms or the houses.

During a home staging consultation, we can be so afraid to take a risk. So we stick… Read More →

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Home Staging Expert Shares Business Results

Written by Debra Gould -

LIving Room Staged by Susan Atwell

I love teaching and coaching home stagers and watching their business and confidence grow.

When I first met Staging Diva Grad, Susan Atwell of Atwell Staged Home (NY), I knew she would be someone to watch.

She didn’t ignore the importance of having a professional business image.

Despite… Read More →

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Toss The Color Wheel and Look to Nature for Decorating Colors

Written by Debra Gould -

Color Palette from hummingbird

So many people fret over how a color wheel works. They think this “knowledge” will make it easier to choose colors for their next decorating or home staging project.

Color inspiration comes easily from nature.

Taking a walk in a garden, by the beach or through a forest, you can’t… Read More →

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Staging Diva Grad Celebrates 5 Years and Home Staging Income

Written by Debra Gould -

As the Staging Diva Home Staging Business Training Program celebrates it’s 10th anniversary, I’ve been catching up with many of our Graduates to see how their home staging businesses have grown.

Stacy Goade of Alaska Premier Home Staging celebrates her 5th year as a home stager… Read More →

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10 Signs Your Home Stager Headshot Needs a Makeover

Written by Debra Gould -

Debra Gould the Staging Diva

I had this new headshot taken last month and it got me thinking about how/when you know you’re ready for a headshot makeover.

When you’re a home stager, it’s important to remember that potential clients will consider your headshot before they decide whether to pick… Read More →

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Primary Sidebar


I’m Debra Gould, The Staging Diva.

I created Staging Diva for women who want more creativity, flexibility, and financial success.

If you want to earn a living doing what you love, Staging Diva Training is the step-by-step plan you need to build a thriving home staging business.

Learn More

Popular Posts

  • How Much Do Home Stagers Make?
  • How to Become a Home Stager
  • What If I Don’t Have Staging Talent?
  • Choosing Home Staging Courses: 5 Money-Wasting Mistakes To Avoid
  • Addicted to Decorating or Born to Be a Stager
  • What Makes Staging Diva Different?

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Home Staging Success Stories

Rave Reviews

cristin lyons home stager

“The Staging Diva Business Training Program is worth every penny!

While there are other home staging courses out there, I’m so happy I follow the business model Debra teaches in her program. It is specific, concise, and thoroughly explained.

In addition to her courses, Debra offers SO many supplemental materials that are incredibly helpful too. The community of Staging Diva Graduates is another bonus, as we all support each other and share each other’s wins.”

— Cristin Lyons (NC)*Raleigh Staging & Design
Rob Reinhart home stager

“The Staging Diva Program is very well organized and explains in the most straightforward terms how to set up your business, maintain and grow it.

By the time I was on Course 3, I had already completed three home staging jobs which more than paid for all the training!

Debra’s step-by-step process allowed me to start a 2nd career doing something I probably should have been doing all along!”

— Rob Reinhart (CA)*Make It-Home
Kelli Hughes

“Once I decided home staging was for me, I was terrified of starting my own business. Staging Diva Training gave me the confidence to do what I love, and contribute to our income after being out of the work force for 15 years.

Debra gave me the information I needed to get over my fear of failure, charge what I’m worth, and get out there and start my home staging business!”

— Kelli Hughes (TX)*ReAbode Home Staging and Redesign
Mary Maye Lorriman

“I felt like I hit the jackpot when I found the Staging Diva Program. I bought it without hesitation and began my training immediately.

I’m excited and inspired. The courses exceeded my expectations and gave me the knowledge to confidently start my own staging business.

So grateful for what I learned from Debra. She shares her gifts and talents so generously!”

— Mary-Maye Lorriman (UK)*Room by Room Interiors Ltd
Lori Carbone

“The Staging Diva Program was such an influential part of my home staging business plan. The business tools, processes and procedures Debra Gould outlines in the program set you up for success.

I have taken other courses but none compare to the comprehensive program with Staging Diva.

I truly appreciate all Debra’s help and guidance through the courses and group coaching calls. She is such a great inspiration!”

— Lori Carbone (NJ)*Spaces That Speak Home Staging
Wynette Williams

“​I love Debra Gould’s straight forward approach and candor. As a home stager, she knows first-hand what it’s like in the field. Debra is running her own staging business as a real business and knows what it takes.

Debra is truly an uplifting woman and I continue to aspire to follow her lead. Her amazing passion for home staging is felt all the way over here on the Jersey Shore.”

— Wynette Williams (NJ)*Red Robyn Interiors
Susan Bierig

“The Staging Diva Program taught me many secrets about home staging consultations— especially how to charge, and have no inventory.

I took another home staging course before Debra’s and the Staging Diva Program really helped build my business. Debra forced me out of my comfort zone, she is such an inspiration! Now I know I can make a difference in many people’s lives.”

— Susan Bierig (NJ)*Re-deZine The Shore Way LLC
Judy Chizmar

“I loved Debra’s no-nonsense style of running a home staging business, it’s very easy and straightforward. She keeps it simple, and it all “clicked” for me.

I now have the confidence to get out there and do what I am passionate about. I knew I had the talent, and now I have the business knowledge to round out my staging business. Thank you Debra!”

— Judy Chizmar (PA)*Judy Chizmar Home Transformations
Monique Milne

“The Staging Diva Program is fantastic! I wish I had found it before completing a different home staging course. The program provided me with valuable business information that the other course lacked.

I am very impressed with Debra Gould. It is quite evident that she is honest and ethical in all her dealings with her students and clients, and that’s #1 in my books.

She truly has become my mentor!”

— Monique Milne (MB)*Milne Well Dressed Homes (MB)
Shelley Giffin home stager

“I’m so glad I came across the Staging Diva Home Staging Training Program. It’s a perfect fit for me with Debra sharing her business model and what has worked for her. She takes the guess work out of how to run a successful home staging business.

Debra is supportive, down to earth and has a wealth of experience under her belt. I can now express my creative passion with more confidence following her guidance.”

— Shelley Giffin (QLD AU)*Rooms for Miracles
Farhaana Nyamekye-Frazier

“The Staging Diva Program is very comprehensive, flows well, is explained simply, and the content is engaging. I loved the combination of information from Debra mixed in with student questions.

I do not need a business background to be successful as a home stager after taking the Staging Diva courses. They gave me the confidence I needed, to know that I can be successful.”

— Haana Nyamekye (MD)*Zuri Sophia Interiors

“I love that I’m pursuing a career that pays me to be creative, rather than spending my time working for someone else.

Plus, I have the freedom to be available to my family when they need me.

The Staging Diva Program filled in all the questions that I still had after completing another ‘hands on’ program. Thank you Debra, I now have the confidence to build my staging business.”

— Tracie Lacroix (BC)*Sold by Design
Lisa Tyus-Lee home stager

“This is the first time in my 57 years of life that I am pursuing something solely for myself — despite my often paralyzing fear!

I’m optimistic and excited to see what the new year has in store for me— due in large part to having found the Staging Diva Program and feeling prepared to take this new journey as a home stager. Debra, thank you sincerely!”

— Lisa Tyus-Lee (OH)*Lights Camera Stage LLC
Leslie Manson

“Debra’s knowledge and expertise on how to start a home staging business have inspired me.

As a seasoned Real Estate Agent who already staged clients homes, I believe this is a great business to be in.

I am moving my dream of staging homes into a separate business because Debra taught me how in the Staging Diva Program. Thank you Debra!”

— Leslie Manson (BC)*Staging Homes by Leslie
Casey McDougall home stager

“I appreciate Debra’s candid approach. It’s the reason I chose the Staging Diva Program over other home staging courses.

My first project sold the first day on the market for more than the asking price. This confirmed I’m in the right business.

Thank you, Debra!”

— Casey McDougall (TX)*Custom Home Staging
Deborah Brischler home stage

“I loved the Staging Diva Program! I was skeptical about the format at first, but it was great. The notes were concise and easy to follow. Students asked questions I was wondering about myself, and Debra is clear and direct.

I’m confident in my decorating abilities, but wasn’t sure how to run a professional and profitable staging business. Debra walks you through the entire process.”

— Deborah Brischler (CA)*Home Staging Solutions

“The Staging Diva Program will help me avoid possible mistakes and has provided great clarity on many grey areas— which is great!

I love staging homes and since doing the program, I love it even more as I am confident that I can provide a really worthwhile and valuable service! These home staging courses are very practical. I wish I had completed them sooner!”

— Clodagh Doyle (Ireland)*Placelift Property Renovation Specialists
dane caldwell

“I have never been so driven, passionate and totally motivated as I have been since completing the Staging Diva Program. I have not lost any steam nor any excitement.

The fact that the program is start-up business and marketing related to home staging makes it so perfect.”

— Dane Caldwell (ON)*2 Hounds Design

“I knew what I wanted to do as a home stager, but I didn’t know how to go about it. Staging Diva gave me the processes and I followed them.”

— Meg Ritchie (AU)*Gold Coast Homestaging
Amy Brown

“I already have a knack for the decorating part of home staging, but I lacked the business side of things.

The Staging Diva Program was great to have at my fingertips so I could listen at my own speed and in my own time.

I was concerned about handling all the paperwork I thought had to be involved in the contracts and such, but Staging Diva has made it SO much easier!!”

— Amy Brown (MO)*Simply Staging by Amy

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*Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. The testimonials and examples used are exceptional results, don’t apply to the average student and do not guarantee that anyone will have the same experience or achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.