Home staging jobs are out there for you if get your home staging marketing in full swing. It’s the season to reap the benefits of all those homes hitting the real estate market in the weeks and months ahead. Here are 5 home staging business building tips you can use right now:
1. Find home staging jobs through the contacts you already have.
This is the perfect time of year to contact everyone on your client, prospect and real estate agent list. Don’t panic, I’m not suggesting you get on the phone and call everyone. This is painful and even the thought of it makes me want to pull a tub of ice cream out of the freezer!
Instead send them an email newsletter. You have been building your email list I hope!
Make your email look attractive and keep it short.
Highlight testimonials, photos, and/or success stories from past projects. Ideally, include one project each from: home staging, color consultation and redesign. That way, if the recipient has just moved, is thinking of moving, or is fed up with what their house looks like, you’ve got them covered.
After all, you can’t assume even past clients will remember all the services you offer in your home staging business.
If you’re not sure how to get your own email newsletter started, I hope you’ll join me in the next Staging Diva Dialog call. It’s a small group coaching call, where I dive deep on topics you want to learn more about.
2. Speak about your home staging business at an event.
Once you get out there in front of enough people in the right demographic, you’ll be amazed at how many home staging jobs they know about.
You might be talking to a home seller who is frustrated because her home has been sitting on the market for months with no offers.
Or, there could be someone who is just getting ready to put their house on the real estate market who never thought of home staging until they meet you.
Consider how many in the audience may know someone in either of these situations.
Studies have supposedly shown that people are more afraid of public speaking than dying, how nuts is that when you think about it? Really public speaking won’t kill you. In the absolute worst case, you’ll be more nervous than you want to be. We’ve all seen bad or boring speeches. Do you remember who gave them? Did it forever color your opinion of that person? Or did you forget about it almost as soon as it was over?
You don’t need to deliver a keynote speech at an event with hundreds of people.
Start small. How about speaking about home staging and taking interior decorating questions at a local mom’s group? Maybe the local paint store would like you to appear one Saturday and help people with color recommendations?
Here are 5 tips to boost your home staging confidence.
3. Reward past clients and remind them what else you do.
Strategic use of business gifts can be very effective in getting home staging jobs and building your overall business. I’m not suggesting you give out a bunch of pens or coffee mugs with your logo on them. That’s just clutter and home stagers are all about getting rid of clutter, right?
Don’t go crazy and blow your budget.
You can be very selective about who you send a gift to and don’t spend too much per client/prospect.
For example, a bunch of tulips are under $5. They will brighten someone’s day and their environment with a splash of color. This reminds them what you do best— make a room more beautiful then what it was before, often with simple touches!
Possible “targets” include past home staging clients who have moved into their new home. What a great opportunity to remind them you can help with paint color or furniture arrangement. Or how about sending them to a real estate agent congratulating them on the sale of a house you staged? That will jog their memory to think of other home staging jobs they may have for you with their current, or upcoming real estate listings.
4. Send out a home staging press release.
Pick something newsworthy to talk about in your press release. It can’t just be all about your business. Remember readers want to know what’s in it for them. Perhaps you’ll provide de-cluttering tips or a story about how color can pull a room together even when the furniture is less than ideal.
Writing a story about how staging actually helps a person get ready to move can also be a source of home staging jobs.
5. Give your home staging portfolio a face lift.
Is your home staging portfolio ready for some staging of it’s own? Perhaps you’ve included some weak before and after photos that can now be replaced with better home staging job photos. Maybe your photos are in need of retouching to get rid of the blur or improve the brightness and contrast. These are all things I teach you how to do inside the Home Staging Portfolio Guide.
How do you get home staging jobs?
If you’ve got a home staging business boosting idea you’ve tried, or are thinking of trying, please share in the comments below. I know you’ll inspire other home stagers and who knows, I might feature your home staging business in an upcoming article and get you some free publicity!
Debra Gould, The Staging Diva®
President, Six Elements Home Staging and Voice Of Possibility Group Inc.
Debra Gould has an MBA in Marketing and knows from personal experience how to make money as a home stager. She is the author of several guides, including 14 Marketing Ideas to Rev Up Your Home Staging Business.