Win More Clients with a Strong Home Staging Portfolio

Make the best first impression! 

In the Staging Diva Ultimate Portfolio Guide, you'll learn how to create a strong home staging portfolio that builds your business, attracts clients and gains media attention.

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Debra Gould, The Staging Diva

President Six Elements Home Staging

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Internationally recognized home staging expert Debra Gould has created worksheets, checklists and step-by-step instructions, written specifically for the home staging industry. 

You'll learn how to showcase the talents that brought you to your new career as a home stager in the first place.

If you're reluctant to sing your own praises, or feeling overwhelmed by the thought of putting together your Before and After photos, this inspiring and practical Guide will show you how— AND keep you focused on getting it done!

Worksheets, Checklists and 
Step-by-Step Instructions to Create Your Best Home Staging Portfolio

"Debra, the Staging Diva Ultimate Portfolio Guide is fantastic!!

Everyone interested in the business of home staging should read it. You have a great writing style that puts the reader at ease. I especially liked how you went into detail about how to take perfect photos.

Congratulations on a great addition to your Staging Diva Ultimate Guide collection."

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*Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. The testimonials and examples used are exceptional results, don’t apply to the average attendee/purchaser and do not guarantee that anyone will have the same experience or achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money. 

– Laura Jensen (WI)*

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Learn How to Present
Your Design Talent to the World

The best way to show potential clients what you can do for them is using your home staging portfolio. 

Everyone loves a good makeover story! Your before and after shots will get potential clients excited about what you can do for them too.

In fact, how you present yourself is the single most important factor in determining your success as a home stager. 

That's why I wrote this important Guide. I saw too many talented home stagers sabotage their success by not presenting their best image when they started their businesses. 

Like thousands of my Staging Diva students, I had never decorated anyone else's home before I became a professional home stager.

The first before and after photos in my home staging portfolio were all taken in my own home. There's nothing wrong with that— they showcased my talent for transforming a space. And that's what it's all about!

Don't let the fact that you don't have clients prevent you from starting your home staging portfolio. You create your portfolio and then you get paying clients.

And if you already have a home staging business and you're not getting hired as much as you hoped, this Guide will help you "re-stage" your current business image.

Your home staging portfolio can take the form of a website, a Profile Lisiting in the Staging Diva Directory of Home Stagers, or even an album or scrapbook.

No matter which form it takes, your portfolio forms the first impression a potential client will have of you. 

And as we say in home staging, "You never have a second chance to make a good first impression!"

That's true for homes on the real estate market (and why they need home stagers), and it's equally true for our own home staging businesses.

I want you to go out there and dazzle your community with your strengths and what you have to offer!

Home staging is immensely gratifying work and we can make a real difference in the lives of our clients. 

By creating a winning home staging portfolio, you'll be able to sell your services with confidence and increase your income.

Before: A cluttered, heavy chaotic living room.

After: Modern, clean living room that entices buyers.

Learn How to Get Powerful Before/After Photos Like These For Your Own Home Staging Portfolio

What Will I Learn?

  • How to use your home staging portfolio to get clients

  • Home Staging Portfolio Checklist

  • Worksheets to identify your strengths and unique talents so you can conquer that fear of "No one will hire me, I don't know anything."

  • How to get a strong staging company logo whether you do it yourself or hire a designer

  • How to get the right photo of you to help clients see you as a professional and want to hire you 

  • Top 20 copywriting tips with lots of examples to improve your writing about home staging and why you're the right home stager to hire

  • How to use success stories as a powerful marketing tool and where to find them

  • How to get and use the best testimonials even before you've had a paying client

  • The 20 worst home staging photo mistakes, and how to avoid them

  • Insider Secrets to getting great Before and After portfolio photos, even in your own home

  • 5 steps to getting media coverage

  • Portfolio supplies and software

  • Putting your home staging portfolio online

  • And so much more!

Take the Guesswork Out of What Belongs in Your Portfolio

Take the guesswork out of: trying to decide what to include in your portfolio, how to shoot (and select) the right Before and After photos, how to write about your talents even if you've never staged a client's home before, and more.

There's nothing like facing a blank screen or sheet of paper to let those voices of doubt creep into your consciousness. "I don't have any talents! Why would anyone hire me?" The tips and exercises in this Guide will silence those doubts by helping you remember your unique talents. Debra prods you with questions and then gives you expert copywriting tips to perk up your text.

The right home staging portfolio gets you media coverage like this:

Not Sure How to Take Your Own Before and After Photos?

Few of us become home stagers because we're great photographers! Our expertise is transforming a room, not taking pictures of it. 

Yet, knowing how to shoot your work will be a huge asset as you start and continue to grow your business. 

The Staging Diva Debra Gould shares her insider secrets for knowing what angles to take your photos from, how to work with natural light, what to look for when choosing your photos, how to get vignettes and more. 

You'll learn how to do it right using a simple point and shoot camera. Debra isn't a professional photographer and doesn't expect you to become one either.

Before: Too much clutter, bad furniture placement.

After: A simple yet elegant master bedroom.

Before: A large but dated kitchen scares off buyers.

After: Same cabinets, floor, appliances and furniture!

"I received my Portfolio Guide immediately and found the Staging Diva's advice invaluable! 

This is practical, motivating, real-life stuff. 

Debra demystifies a lot of technical subjects, while making me feel proud of my unique ability to stage homes!"

– Judi Collins (AU)*

Once you've followed the step-by-step instructions in the Staging Diva Ultimate Portfolio Guide, you'll be able to present your home staging business and your talents with confidence! 

Your winning home staging portfolio will make all the difference between having a creative hobby and having a real career as a home stager!

This is a must-have resource for making the right first impression with potential clients— and boosting your own confidence too!

You'll find yourself referring to this essential Guide again and again as you grow your business. You'll polish your first home staging portfolio and continue to improve it with new projects as your business grows.  

 You'll Refer to This Guide Again and Again as Your Business Grows

BECOME A HOME STAGER

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