New home stagers often hold themselves back from a lack of confidence. It becomes a vicious circle. The less confident you feel, the less likely you are to get hired for a home staging project because your potential clients pick up on your insecurity. Then the longer the time goes by without a project, the less confident you feel.
It’s important to break out of this cycle as soon as possible if you’re serious about having a home staging business because we’re into the busiest real estate season of the year.
In other words, now is the time to get out of your own way and stop holding yourself back! Here are 5 steps you can take right now to get the ball rolling and boost your confidence:
- Take control of your home staging business by organizing your marketing efforts. If you’re spinning in circles and not sure what to do first, you’ll stay stuck and your confidence will continue to erode. With a clear marketing plan, you’ll know what to do each and every day to move your business forward. And, with each step you take, your confidence will grow. If you’re not sure how to develop a marketing plan, or you’re imagining that you have to take months to generate some huge document, cut to the chase and read my Simple Marketing Plan Companion: A stress-free approach to promoting your staging business.
- Quiet that “I don’t know what I’m doing” voice by getting out and seeing houses already listed on the real estate market. You can tell a lot by looking at MLS listing photos on the Internet, but nothing beats actually getting out there in the real world. Walk room to room and imagine what you’d do to improve the house. By practicing a home staging consultation (even if it’s all in your head and you’re not talking to a real client), you’ll boost your confidence as you realize there are few rooms that don’t need obvious help. Now remind yourself that if it was obvious to the home seller, the home wouldn’t show as badly as it does! That’s why people need your help!
- Exercise your own courage. Successful people don’t get that way because they’re not afraid. The difference is they take action anyways. If you keep giving into your anxieties and insecurities you only withdraw further and reinforce that behavior. Taking action is the greatest antidote to fear. You can start small, for example by getting into a conversation about home staging while you’re standing in line at a coffee shop. You don’t have to see this stranger again, so who cares if you don’t do THE best job of describing what you do. It’s all practice! Here’s a quick story about how I conquered one of my own fears and what I learned doing it.
- Recognize that your God-given creative talent gives you the opportunity to contribute to the world. You can actually have a significant impact on other’s lives if you don’t stifle your talent and hide behind your lack of confidence. If decorating your first client’s home feels too scary, practice on a friend, neighbor or charitable cause. Maybe there’s a woman’s shelter that needs your help. Maybe you know someone with an elderly parent who is moving to a nursing home, or a friend in financial trouble who needs to sell quickly. All you need is one opportunity to make a difference in someone’s life and I guarantee your confidence will soar!
- Reflect on the successes you’ve had so far in your life and/or business. When else did you lack confidence but move forward anyways? Did you think you knew everything there was to know about parenting before you had your first child? Why do you think you need to know everything there is to know about home staging before starting? If you want plenty of design tips and sample floor plans for staging every room in a home, check out the Staging Diva Ultimate Design Guide.
Home stagers, what have you done to help boost your confidence? Do you have an experience to share where you tried any of the above strategies? Please comment below, I know you’ll help inspire others!
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Debra Gould has been self-employed since 1989 and reinvented her career many times to suit her interests and passions. She knows how to make money as a home stager and she developed the Staging Diva Home Staging Business Training Program to teach others how to earn a living doing something they love. There are more than 4000 Staging Diva Students in the U.S., Canada and 20 other countries. Debra is frequently profiled in the media for her home staging expertise and is the author of 5 guides for home stagers.