Information, Tools + Inspiration to Grow Your Home Staging Business
Silly home staging tricks can often backfire when a home stager is decorating a house to sell on the real estate market.
The trick is to maintain the right balance between romancing the home buyer while not being so over-the-top as to be distracting.
After all, we want people focused on the … Read More →
While I love hearing stories from all of my Staging Diva Graduates, the ones I enjoy most are those that come from men and women who have made drastic changes in their career to pursue their dreams.
People like Lori Fischer of Pennsylvania-based Rethink Interiors who, before becoming a home… Read More →
Home stagers are noticing that home values have dropped significantly in many areas of North America with “short sales” becoming more common, although they still represent only a fraction of all listings.
A short sale occurs when (as defined in the Home Staging Glossary by Staging Diva… Read More →
I’m a Mad Men fan and disappointed we have to wait for the new season. Watching the show is a great reminder of why I wanted to be my own boss by the time I was 30— a goal I’m proud to say I achieved.
When I was in the corporate world (and then worked for ad agencies) I had everything from… Read More →
New home stagers often hold themselves back from a lack of confidence.
It becomes a vicious circle.
The less confident you feel, the less likely you are to get hired for a home staging project because your potential clients pick up on your insecurity.
Then the longer the time goes by without… Read More →
I recently posted a home staging business dilemma from “Simone” a home stager who shared her story about an especially challenging real estate agent.
He blew up and started yelling at her at an agent open house following something she said.
Her story raised interesting issues… Read More →
The other day I found myself pondering the “why” of my career as a professional home stager, and teacher, coach and mentor to thousands of other home stagers.
Whether you’re doing what you’ve always dreamed of doing or you’re “stuck” in a desk job you feel you can’t escape from, there is something… Read More →
Staging Diva Graduate Lavonne Clifford spent years focused on others as a dedicated mother and full-time volunteer. Now that her children are in high school, though, Lavonne is focusing on her career as owner of Atlanta-based Big Dog Staging.
Lavonne wrote to tell me about one of her most… Read More →
Hats off to those of you who aren’t website experts and recognize you don’t have the skill set required to design your own effective home staging website.
There’s nothing wrong with realizing you need help and electing to hire an independent designer to take care of the task… Read More →
Starting your own home staging business is exciting. Unfortunately, some people who like to say they have a business actually only have a home staging hobby. Here are 5 warning signs that all you really have is a hobby even though you’d like to believe otherwise:
Your phone isn’t… Read More →
