Information, Tools + Inspiration to Grow Your Home Staging Business
A real estate agent and a realtor can both represent either a buyer or a seller in a real estate transaction.
You may be surprised to know that real estate agents aren’t always realtors.
So what’s the difference between a real estate agent and a realtor?
People often assume that… Read More →
In real estate, there’s nothing quite as sad as a vacant home.
When a potential buyer walks through a home with no furniture besides bare mattresses in the bedrooms, even if it’s the ideal property for them, their thoughts are distracted as they wonder what caused the homeowners to leave in… Read More →
I’ve been contacted by a home seller in Hopwood, (Fayette County) Pennsylvania who needs the help of a professional home stager.
His 5000 square foot home is currently listed at $397,500 after a price reduction in a market where, according to Trulia.com, the average listing price… Read More →
As a home stager, part of your job is to convince your clients why they have to spend money on a house they’re selling, an unattractive notion for many homeowners you’ll encounter.
Your job is to demonstrate how the money they spend on their home now is actually an investment and that the more… Read More →
You walk up to the home and it looks like a great property. In fact, you can’t help but wonder why it’s been on the market for so long without any interest whatsoever. The curb appeal is fantastic; the gardens are gorgeous and well-manicured, the lawns are mowed and there are no toys or … Read More →
Six months ago I wrote a post called Virtual Staging or Just Misleading Pictures?
I said I believed using software to manipulate listing photos was a waste of money because as soon as perspective home buyers visit the house they’ll be disappointed.
Which doesn’t lead to an offer… Read More →
I have a personal trainer who helps me meet my fitness goals. Could I do those exercises myself?
Yes.
Would I be as likely to get my butt to the gym three days a week with nobody to hold me accountable?
Probably not.
Just as my personal trainer has helped me conquer my fitness challenges, as a business… Read More →
A few weeks ago I posted a home staging business dilemma asking what you would do if you walked into a home staging consultation to find a nightmarish scene with fur-covered furniture from the 70s – the place where knick knacks go to die.
I asked what you would do, knowing that the woman… Read More →
When you start your own home staging business, it’s because you want to make money as a home stager.
Otherwise, you’d just keep it as a hobby.
A home stager will struggle to make money when they don’t charge enough for their staging services.
And it’s a common problem… Read More →
Knowing what the current home staging competition is like in your area, isn’t as simple as you might think.
I often hear form aspiring home stagers who say:
“There are no home stagers in my area, so there must not be a demand for this service.”
Just as often, I am told the exact… Read More →
