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How to Stage a House

Home Staging Consultation for a Master Bedroom

Written by Debra Gould -

Master Bedroom Before Staging

I recently featured a master bedroom in desperate need of help and asked home stagers for their tips when it comes time to decorate a house to sell.

This room is very typical of the problems you’ll see doing a master bedroom home staging consultation.

I shot this photo in my own client’s… Read More →

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Creativity is Essential, But What Makes You Creative?

Written by Debra Gould -

Living Room Staged by Julie Williams

“The essential part of creativity is not being afraid to fail.”- Edwin H. Land

I love this quote for so many reasons, one being that it reminds me of how subjective creativity is.

When it comes to staging a home, you have to be willing to look at things in different ways and see what… Read More →

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Home staging is nothing personal

Written by Debra Gould -

home staging depersonalize

One of the most important aspects of home staging is depersonalizing a property. That’s because when you depersonalize a house, you help a potential buyer imagine themselves living there instead of wondering about the current owners and why they might be leaving.

For example, if… Read More →

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Home Stagers What Would You Do in These 4 Rooms?

Written by Debra Gould -

living room before staging

New home stagers often worry that they won’t know what to recommend when they get to a client’s home. I’ve picked four rooms here from my own clients which show fairly typical problem areas.

Test your talents of observation by reviewing each of these room photos and add… Read More →

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Staging a home with color-crazy sellers

Written by Debra Gould -

Last month I posted a staging dilemma asking what you would do if you were tasked with staging a home for sellers reluctant to tone down their color-crazy home complete with turquoise kitchen and hot pink living room.

In this scenario, before you had a chance to address the color, the homeowner… Read More →

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Convincing staging clients to invest in a house they’re selling

Written by Debra Gould -

As a home stager, part of your job is to convince your clients why they have to spend money on a house they’re selling, an unattractive notion for many homeowners you’ll encounter.

Your job is to demonstrate how the money they spend on their home now is actually an investment and that the more… Read More →

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Stagers – how do you handle color-crazy home sellers?

Written by Debra Gould -

You walk up to the home and it looks like a great property. In fact, you can’t help but wonder why it’s been on the market for so long without any interest whatsoever. The curb appeal is fantastic; the gardens are gorgeous and well-manicured, the lawns are mowed and there are no toys or … Read More →

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Virtual Staging Controversy Continues

Written by Debra Gould -

unhappy home staging client

Six months ago I wrote a post called Virtual Staging or Just Misleading Pictures?

I said I believed using software to manipulate listing photos was a waste of money because as soon as perspective home buyers visit the house they’ll be disappointed.

Which doesn’t lead to an offer… Read More →

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Home Staging Consultation Reports are a Waste of Time

Written by Debra Gould -

If you’re faced with a stack of photos and trying to organize your thoughts and ideas after a home staging consultation, struggling over the report you’re preparing for the homeowners you are really wasting your time.

Unless…

You just love doing paperwork.

You enjoy knowing you have a lengthy… Read More →

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Home Staging Projects May Always Make You Nervous

Written by Debra Gould -

nervous home stager

If you’re wondering when you’ll stop feeling nervous about how a home staging project will come together, you should know that you may always feel that way and that if you do, you’re completely normal!

You’ll never be able to anticipate every problem or surprise that could come up and it’s … Read More →

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I’m Debra Gould, The Staging Diva.

I created Staging Diva for women who want more creativity, flexibility, and financial success.

If you want to earn a living doing what you love, Staging Diva Training is the step-by-step plan you need to build a thriving home staging business.

Learn More

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*Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. The testimonials and examples used are exceptional results, don’t apply to the average student and do not guarantee that anyone will have the same experience or achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.