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How to Stage a House

Are Staged Homes Realistic?

Written by Debra Gould -

staged living room

In a recent post I highlighted the difference between home staging and decorating.

One of the key differences that struck me is that staged homes showcase the way someone would dream of living in a particular home.

A 2002 Forbes Magazine article called home stagers “the dream… Read More →

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Home Stagers Chance to Win $50,000 and Star on HGTV

Written by Debra Gould -

Carmel California Home Staging Job

I love being able to share casting calls for new HGTV shows with my community of home stagers and interior redesigners.

My friend Danielle at JS Casting asked me to share this opportunity with you to win a minimum of $50,000 and appear on a new renovation competition show.

This is for a team … Read More →

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Home Stagers: Should You Paint the Stairway?

Written by Debra Gould -

unpainted stairs before staging

For home staging, we’re often looking for a quick and inexpensive fix for the less appealing aspects of our client’s home.

A new home stager wrote me recently with this photo of a stairway and her home staging dilemma.

“I have a client with wood basement steps that I would… Read More →

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Home Staging Portfolio Should Include Vignettes

Written by Debra Gould -

home staging vignette

Your home staging portfolio will be greatly improved if you remember to shoot several vignettes along the way. Think of a vignette as a detail or “still life.” It should have an attractive composition.

This really doesn’t require extra work on your part.

You are undoubtedly creating… Read More →

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7 Odd Features Didn’t Scare Off Home Buyer

Written by Debra Gould -

Target Home Buyer

I recently wrote an article about how to pick the target home buyer for your staging project.

It’s a process I use as a home stager to develop a clear mental picture of who the likely target buyer is for a home before I make my home staging recommendations.

Home stagers, have you ever been… Read More →

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What’s The Difference Between Home Staging and Decorating

Written by Debra Gould -

Home staging versus Decorating

Home staging and decorating (or interior redesign as it’s also called) are very similar. Both services are concerned with creating a visually appealing home, which is why home stagers are often hired for decorating projects. You are either “decorating to sell” or … Read More →

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How to Pick the Target Buyer for Your Home Staging Project

Written by Debra Gould -

home staging vignette

Home staging is all about decorating a home to sell quickly and for more money. In fact, home stagers have been called the “dream weavers of real estate.” We achieve this by showcasing the property’s best features, especially those that will appeal to the likely target… Read More →

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How to Set a Table for Home Staging: 9 Tips

Written by Debra Gould -

Dining table for home staging

In a recent post, I discussed the 6 questions to ask before setting a table for home staging.

I also shared my own preferences and examples of when I set a table and when I don’t.

If you’re going to set a table for home staging, you need to do it properly.

A badly set table looks worse… Read More →

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6 Questions to Ask Before Setting the Table for Home Staging

Written by Debra Gould -

set table for home staging

Many home stagers wonder if they should set the table for home staging.

Possibilities include: breakfast bars, breakfast room tables, kitchen tables and dining room tables.

What, if any, meal should you set them up for?

And if you are setting the table for a meal, how far do you go with the items… Read More →

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How to Stage Homes With Radiant Orchid

Written by Debra Gould -

home staging color orchid

Every year the Pantone Institute™ chooses the Color of The Year. For 2014, it’s Radiant Orchid.

Great for cosmetics and clothing perhaps, but not my favorite for home staging.

My first reaction was that it reminded me a bit of that dusty rose that was so popular in the 1980s.

Thankfully… Read More →

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Primary Sidebar


I’m Debra Gould, The Staging Diva.

I created Staging Diva for women who want more creativity, flexibility, and financial success.

If you want to earn a living doing what you love, Staging Diva Training is the step-by-step plan you need to build a thriving home staging business.

Learn More

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*Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. The testimonials and examples used are exceptional results, don’t apply to the average student and do not guarantee that anyone will have the same experience or achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.