In January 2003 I did my first paid home staging project for a client.
Who could have imagined where my new home staging business would lead?
Definitely not me.
I was just trying to use my creativity to earn a living and support my family.
I had no interior design training. I had never decorated… Read More →I had this new headshot taken last month and it got me thinking about how/when you know you’re ready for a headshot makeover.
When you’re a home stager, it’s important to remember that potential clients will consider your headshot before they decide whether to pick… Read More →
There are so many “personality tests” which measure things like whether you’re an introvert or an extrovert, whether you’re creative, altruistic, etc.
But what about your home staging business? As a separate identity from you, it can have it’s own personality.… Read More →
Approximately 14% of people move every year. About 50% of these move within the same county, 20% move counties and stay in the same state, and another 20% move to a different state entirely.
This is all great news for your home staging business since you’re earning a living decorating… Read More →
Home staging cost and home stager salary are frequently searched terms by home stagers.
Sadly, too many home stagers have no idea what to charge for their services. For some reason most training programs don’t address this even though it’s one of the most important factors … Read More →
Many new home stagers— and sadly even some who have had a struggling home staging business for a year or more— believe that getting better at choosing/rearranging furniture is what it takes to be successful.
In other words, they’re focused solely on the practice of home staging and… Read More →
In a recent article I shared the 5 things effective home staging testimonials need to get maximum marketing value from them.
Today, I’d like to share various ways you can use your home staging testimonials.
Basically, you’re trying to make prospective customers feel like … Read More →
Many home stagers have faced the dreaded question, “Can you wait until closing to get paid for your home staging services?” How you answer that question will have a big impact on how long you remain in your home staging business.
You’ll hear this question mostly from real… Read More →For my 1,000th post in Home Staging Business Report I thought I’d discuss 3 dirty little secrets all home stagers share— whether they’re really experienced or just starting out.
I want to thank a home stager I coached this week for inspiring me to write this.
She is exactly where… Read More →
Home staging is a great career for perfectionists.
After all we make everything “just so” in every room of a house, and sometimes outside too.
We fuss over the precise roll of a towel, the angle of a throw over a chair and exactly how many green apples belong in the bowl on the counter.… Read More →
