Personality tests are fun. The results can give you some insights into why you behave a certain way in different situations, what types of people you should have around you, why your energy is drained or enhanced by certain activities, etc.
Most people would probably argue that while you can adopt a given personality trait in certain situations, you can’t totally change your personality, it’s who you are.
But what about your home staging business? As a separate identity from you, it can have it’s own personality.
Your home staging business personality is something you create, and communicate to the world.
It shapes a potential customer’s view of what doing business with you will be like. This perception will either repel or attract the customers you want for your business.
Choosing the “right” home staging business personality— for both who you are and what you want to achieve— will be critical in determining not only how much money you make, but equally important, how happy you are in your home staging business.
Here are 10 factors that make up your home staging business personality:
- Home staging business name.
- Home staging logo or word mark style and colors.
- Home staging business tag line.
- Layout of your home staging business cards.
- Visual elements and layout of your home staging website.
- Visual elements of your social media accounts (eg: header graphic, avatar, colors).
- Words you use when describing your home staging business.
- Content your home staging business communicates (website content, blog articles, newsletter, presentations).
- Home staging business portfolio (quality, style and variety of the projects that make up your portfolio and the photo quality itself).
- How you present yourself (includes your personal style, how you speak and how you act in public).
I have to thank one of my Staging Diva students for the inspiration to write this post. In a coaching call she said:
“This morning I started to write the creative brief for my logo for the graphic designer. As I followed your outline and described the personality of my company, I thought, ‘Wait a minute. That doesn’t have anything to do with my name. This is the kind of company I want to have so I need to change my name.’ That was a big thing for me. I felt a real breakthrough when I did that.”
Now, it may seem disheartening to think about changing a business name, once you’ve finally landed on one. But isn’t that easier than being saddled with a company name and business image that doesn’t fit what you’re trying to create?
We want to feel proud every time we hand out our business card or send someone to our website. If we don’t, it will hold us back in our marketing efforts. By the way, you’re not stuck with a business name that you don’t like, it’s relatively easy to change, especially in the beginning.
In this new home stager’s case, going through the exercise of writing out her company personality revealed a fundamental flaw that would have sabotaged all her future marketing. In catching it now, she is building a solid foundation for the growth and success of her home staging business.
Please share in the comments below whether you’d add any other factors to my list of what makes up your home staging business personality and any experiences you’ve had with coming up with your own. We love to read home stagers triumphs and challenges, so please share with this community. You’ll get awesome feedback and support when you do! Plus, your comments help me know what topics I should dive deeper into in future articles!
Debra Gould, The Staging Diva®
President, Six Elements Home Staging and Voice of Possibility Group Inc.
Wondering how to come up with the right personality for your home staging business and how to use it in a creative brief for designers of your logo, website, etc? Check out the Staging Diva Ultimate Portfolio Guide: Winning Clients With The Perfect Home Staging Portfolio for a very detailed and step-by-step exercise to follow.