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Home Stager Confidence

Home Staging Professionals Need Confident Image

Written by Debra Gould -

home staging business image

Much of your professional image, your public perception and essentially your success as a home staging professional, boils down to the amount of confidence you have in yourself and your abilities.

This point is demonstrated brilliantly in a quote about leadership from Adlai Stevenson,… Read More →

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Home Stagers – Tips to Face Your Fears and Keep Going

Written by Debra Gould -

home staging advice

I talk to so many new home stagers or people wanting to get into the home staging business and almost every single one of them eventually mentions how their own fear can get in the way of moving forward.

Depending on where they are in their business, these fears can range from “what if the… Read More →

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Home staging gets house seller an extra $80,000 on home sale

Written by Debra Gould -

Before finally hiring Staging Diva Graduate Fabia MacNair, a desperate house seller had accepted an offer of $250,000 for her home knowing it was worth more. She wasn’t interested in doing the work needed to complete the home staging to-do list, however, because she just wanted to sell. … Read More →

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Maryland Home Stager Transforms a Stale Property Into a Must-See

Written by Debra Gould -

Bedroom after staging

What could make a stronger case for hiring a home stager than an offer coming in after a home was staged…from a person who saw the home before staging without any interest?

That’s exactly what happened with a Maryland property transformed by home stager and Staging Diva Graduate, Holly Battaglia.… Read More →

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Staging Diva Graduate featured in Yahoo! Shine and Newsday

Written by Debra Gould -

Deborah Brischler home stage

I’ve featured New York home stager Donna Dazzo before here in the Home Staging Business Report after one of her impressive media appearances. I’m happy to have the opportunity to write about Donna again because she is such a model student!

In January, this Staging Diva Graduate… Read More →

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How will the current economy affect your staging business?

Written by Debra Gould -

This time last year, I released a special report called, “Can I grow a home staging business in a depressed economy?” with the intention of helping aspiring stagers who were feeling defeated by friends, family members and negative news headlines.

Thousands of you downloaded that free report… Read More →

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Ontario home stager proves real estate agent wrong

Written by Debra Gould -

Fabia MacNair home stager

Despite home staging proving it’s ability to sell homes faster and for more money, there are STILL real estate agents who don’t “get it.”

These examples that prove yet again that home staging works should inspire anyone considering becoming a home stager.

Let… Read More →

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Biggest Block to Home Staging Business Success Isn’t What You Think

Written by Debra Gould -

home staging business success

Home staging business success relies on a few things.

Teaching thousands of stagers since 2005, I’ve noticed the biggest barrier that stops so many in their tracks.

This metaphor occurred to me one of the many times I thought I was lost.

I lived in 3 different cities in 4 years and learned… Read More →

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Home Staging Helps FSBO Clients Pocket Even More Money

Written by Debra Gould -

Bedroom After Staging

Many home owners choose to sell on their own instead of working with a real estate agent and giving 5% or 6% of their selling price over in real estate commissions.

These properties are known as FSBO, an acronym for ‘For Sale by Owner.’

The very fact that they’ve chosen to sell without … Read More →

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New York home stager scores 25 hours in projects from one follow up note

Written by Debra Gould -

Susan Atwell home stager

I haven’t heard a story that demonstrates the power of follow up better than one recently sent in by Staging Diva Graduate, Susan Atwell of New York-based AtWell Staged Home.

On a spring day, Susan was out touring model homes being built nearby, a practice she considers “continuing education… Read More →

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I’m Debra Gould, The Staging Diva.

I created Staging Diva for women who want more creativity, flexibility, and financial success.

If you want to earn a living doing what you love, Staging Diva Training is the step-by-step plan you need to build a thriving home staging business.

Learn More

Popular Posts

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  • What Makes Staging Diva Different?

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Home Staging Success Stories

Rave Reviews

cristin lyons home stager

“The Staging Diva Business Training Program is worth every penny!

While there are other home staging courses out there, I’m so happy I follow the business model Debra teaches in her program. It is specific, concise, and thoroughly explained.

In addition to her courses, Debra offers SO many supplemental materials that are incredibly helpful too. The community of Staging Diva Graduates is another bonus, as we all support each other and share each other’s wins.”

— Cristin Lyons (NC)*Raleigh Staging & Design
Rob Reinhart home stager

“The Staging Diva Program is very well organized and explains in the most straightforward terms how to set up your business, maintain and grow it.

By the time I was on Course 3, I had already completed three home staging jobs which more than paid for all the training!

Debra’s step-by-step process allowed me to start a 2nd career doing something I probably should have been doing all along!”

— Rob Reinhart (CA)*Make It-Home
Kelli Hughes

“Once I decided home staging was for me, I was terrified of starting my own business. Staging Diva Training gave me the confidence to do what I love, and contribute to our income after being out of the work force for 15 years.

Debra gave me the information I needed to get over my fear of failure, charge what I’m worth, and get out there and start my home staging business!”

— Kelli Hughes (TX)*ReAbode Home Staging and Redesign
Mary Maye Lorriman

“I felt like I hit the jackpot when I found the Staging Diva Program. I bought it without hesitation and began my training immediately.

I’m excited and inspired. The courses exceeded my expectations and gave me the knowledge to confidently start my own staging business.

So grateful for what I learned from Debra. She shares her gifts and talents so generously!”

— Mary-Maye Lorriman (UK)*Room by Room Interiors Ltd
Lori Carbone

“The Staging Diva Program was such an influential part of my home staging business plan. The business tools, processes and procedures Debra Gould outlines in the program set you up for success.

I have taken other courses but none compare to the comprehensive program with Staging Diva.

I truly appreciate all Debra’s help and guidance through the courses and group coaching calls. She is such a great inspiration!”

— Lori Carbone (NJ)*Spaces That Speak Home Staging
Wynette Williams

“​I love Debra Gould’s straight forward approach and candor. As a home stager, she knows first-hand what it’s like in the field. Debra is running her own staging business as a real business and knows what it takes.

Debra is truly an uplifting woman and I continue to aspire to follow her lead. Her amazing passion for home staging is felt all the way over here on the Jersey Shore.”

— Wynette Williams (NJ)*Red Robyn Interiors
Susan Bierig

“The Staging Diva Program taught me many secrets about home staging consultations— especially how to charge, and have no inventory.

I took another home staging course before Debra’s and the Staging Diva Program really helped build my business. Debra forced me out of my comfort zone, she is such an inspiration! Now I know I can make a difference in many people’s lives.”

— Susan Bierig (NJ)*Re-deZine The Shore Way LLC
Judy Chizmar

“I loved Debra’s no-nonsense style of running a home staging business, it’s very easy and straightforward. She keeps it simple, and it all “clicked” for me.

I now have the confidence to get out there and do what I am passionate about. I knew I had the talent, and now I have the business knowledge to round out my staging business. Thank you Debra!”

— Judy Chizmar (PA)*Judy Chizmar Home Transformations
Monique Milne

“The Staging Diva Program is fantastic! I wish I had found it before completing a different home staging course. The program provided me with valuable business information that the other course lacked.

I am very impressed with Debra Gould. It is quite evident that she is honest and ethical in all her dealings with her students and clients, and that’s #1 in my books.

She truly has become my mentor!”

— Monique Milne (MB)*Milne Well Dressed Homes (MB)
Shelley Giffin home stager

“I’m so glad I came across the Staging Diva Home Staging Training Program. It’s a perfect fit for me with Debra sharing her business model and what has worked for her. She takes the guess work out of how to run a successful home staging business.

Debra is supportive, down to earth and has a wealth of experience under her belt. I can now express my creative passion with more confidence following her guidance.”

— Shelley Giffin (QLD AU)*Rooms for Miracles
Farhaana Nyamekye-Frazier

“The Staging Diva Program is very comprehensive, flows well, is explained simply, and the content is engaging. I loved the combination of information from Debra mixed in with student questions.

I do not need a business background to be successful as a home stager after taking the Staging Diva courses. They gave me the confidence I needed, to know that I can be successful.”

— Haana Nyamekye (MD)*Zuri Sophia Interiors

“I love that I’m pursuing a career that pays me to be creative, rather than spending my time working for someone else.

Plus, I have the freedom to be available to my family when they need me.

The Staging Diva Program filled in all the questions that I still had after completing another ‘hands on’ program. Thank you Debra, I now have the confidence to build my staging business.”

— Tracie Lacroix (BC)*Sold by Design
Lisa Tyus-Lee home stager

“This is the first time in my 57 years of life that I am pursuing something solely for myself — despite my often paralyzing fear!

I’m optimistic and excited to see what the new year has in store for me— due in large part to having found the Staging Diva Program and feeling prepared to take this new journey as a home stager. Debra, thank you sincerely!”

— Lisa Tyus-Lee (OH)*Lights Camera Stage LLC
Leslie Manson

“Debra’s knowledge and expertise on how to start a home staging business have inspired me.

As a seasoned Real Estate Agent who already staged clients homes, I believe this is a great business to be in.

I am moving my dream of staging homes into a separate business because Debra taught me how in the Staging Diva Program. Thank you Debra!”

— Leslie Manson (BC)*Staging Homes by Leslie
Casey McDougall home stager

“I appreciate Debra’s candid approach. It’s the reason I chose the Staging Diva Program over other home staging courses.

My first project sold the first day on the market for more than the asking price. This confirmed I’m in the right business.

Thank you, Debra!”

— Casey McDougall (TX)*Custom Home Staging
Deborah Brischler home stage

“I loved the Staging Diva Program! I was skeptical about the format at first, but it was great. The notes were concise and easy to follow. Students asked questions I was wondering about myself, and Debra is clear and direct.

I’m confident in my decorating abilities, but wasn’t sure how to run a professional and profitable staging business. Debra walks you through the entire process.”

— Deborah Brischler (CA)*Home Staging Solutions

“The Staging Diva Program will help me avoid possible mistakes and has provided great clarity on many grey areas— which is great!

I love staging homes and since doing the program, I love it even more as I am confident that I can provide a really worthwhile and valuable service! These home staging courses are very practical. I wish I had completed them sooner!”

— Clodagh Doyle (Ireland)*Placelift Property Renovation Specialists
dane caldwell

“I have never been so driven, passionate and totally motivated as I have been since completing the Staging Diva Program. I have not lost any steam nor any excitement.

The fact that the program is start-up business and marketing related to home staging makes it so perfect.”

— Dane Caldwell (ON)*2 Hounds Design

“I knew what I wanted to do as a home stager, but I didn’t know how to go about it. Staging Diva gave me the processes and I followed them.”

— Meg Ritchie (AU)*Gold Coast Homestaging
Amy Brown

“I already have a knack for the decorating part of home staging, but I lacked the business side of things.

The Staging Diva Program was great to have at my fingertips so I could listen at my own speed and in my own time.

I was concerned about handling all the paperwork I thought had to be involved in the contracts and such, but Staging Diva has made it SO much easier!!”

— Amy Brown (MO)*Simply Staging by Amy

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©2004 – 2026 Six Elements Design Group Inc. All rights reserved. Republication or dissemination of this content is expressly prohibited without written permission.

*Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. The testimonials and examples used are exceptional results, don’t apply to the average student and do not guarantee that anyone will have the same experience or achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.