All new business owners struggle with choosing the right company name, it’s no different for a home stager who needs the right business image.
Here are 4 key considerations when choosing a home staging company name:
Is your business name easy-to-say and spell?
Constantly spelling your company name, or repeating it, for people before they “get it” is tedious.
This poses a challenge every time you’re introducing yourself by phone, doing a media interview, speaking at an event, or even in casual conversation.
Besides, if no one can figure out how to spell your company name, they’re unlikely to find you in a Google search.
My home staging company is called Six Elements, which “works” on many levels. But, it also forces me to have to say “s-i-x not 6 like the number” when I’m saying the name in a media interview, or providing my website address to potential clients.
Is your company name memorable?
This is harder and not absolutely necessary. Yet, if you can come up with a memorable name, it helps you stand out.
In the Staging Diva Home Staging Business Training Program,” I teach home stagers that a potential client has to see your name 7 to 10 times before they’ll actually notice it.
Thats’s because it’s hard to stand out in the “clutter” of marketing messages and information bombarding everyone daily.
It’s easier to get noticed if you have a memorable name. Plus people assume you’re well established when they recall hearing your name before.
When they think, “I’ve heard of them already,” you’re closer to having credibility as a home staging expert.
Early in my home staging business when I wandered into a real estate open house and said, “I’m Debra Gould from Six Elements Home Staging,” they would often reply “Oh, I’ve heard of your company!”
That was by design, not by coincidence.
I focussed my marketing in key neighborhoods using the techniques I explain in Course 4 of the Staging Diva Program
Years later, I chose Staging Diva® as a brand name for my home staging courses, guides, etc.
It’s easy-to-say and spell, and many find it memorable.
There’s also the playful use of the word “diva.”
That makes the brand more approachable—unless you have no sense of humor (in which case you’ve probably already emailed to tell me that being a “diva” is not a good thing)! 🙂
Reporters tell me:
“I was searching online for someone to interview for my home staging article, and when I saw the name ‘Staging Diva,’ I just had to call you.”
Another media example is when I was featured on the HGTV show The Decorating Adventures of Ambrose Price.
Check out this media clip to see how “Staging Diva” fit right into their opening script for the show!
Is your business name intriguing or a conversation starter?
Amazon, Google, Starbucks and Canva are easy-to-spell and memorable.
We know what businesses they’re in now. However, when they were just starting out, one can imagine lots of people hearing those names for the first time asking, “What do you do?”
When you’re in a networking situation (who isn’t a bit tense and shy at those?), it’s easier for people to continue a conversation with you if they have an obvious question to ask.
In my case, many people ask “What are the six elements?”
Then I can list them (energy, form, style, design, color and passion). This opens up a dialog about my beliefs about staging, decorating and running your own business.
Does your company name convey the right image for your home staging business and what you do?
Here are 2 examples of memorable and easy-to-spell business names that are total failures when it comes to conveying the right business image.
I remember them because I’ve seen their company vans on the road, and actually wince every time.
Would you hire a custom carpenter with the business name, “Nine Fingers Left”? I don’t want him bleeding all over my home, thanks very much.
Is it only me who sits in traffic behind this guy thinking, “I wonder which finger is the worst to lose if you’re a carpenter?”
Of course I realize the name was chosen for memorability and he probably has all 10 fingers, but I don’t really want to find out.
The bottom line is I have negative thoughts associated with the company making it unlikely that I’ll ever hire him.
Would you hire a painting company called, “Splish Splash Painting”?
If you’ve ever hired a painter (or tried painting a room yourself), you’ve experienced the annoyance of paint splashes and drips on windows, fixtures and floors.
“Splish Splash,” thanks for warning me you might be sloppy. I think I’ll hire someone else!
Here are some examples of names chosen by Staging Diva Graduate home stagers that work based on the criteria I’ve mentioned so far:
Perfect Place Home Staging
Rethink Home Interiors
Pear Tree Home Designs
Designed to Appeal
Stuck trying to come up with a home staging company name?
Are you ready to start your business but coming up with the name is what’s holding you back?
Check out the NEW Home Staging Business Name Handbook. I dive deeper into the concepts discussed here and much, much, more. There are tons of examples and a proven process to follow so that you can come up with the right name for your business that will serve you well now and in the years ahead on your journey as a home stager and decorator.
Clear Here for More on the Home Staging Business Name Handbook
Once again, a very good point Debra! I picked the name “Limelight Interiors” and then I did a little marketing research before I registered it as my business name. I know it’s a little backwards but my choice seemed so natural because it encompassed a bit about myself; my love of citrus fruit and my love of the colour chartreuse, and it was kind of catchy. Ultimately, it was the meaning and the origin of the word “limelight” that assured me that it was the “right” name for me. The origin of the word “limelight” has its roots in theatre. References to “stealing the show” and “being in the spotlight”. My only regret is the length of the name (especially as part of email address!) and that “Limelight Interiors” is too general because that could be anything from house cleaning to eluding to the use of “lime-green” in everything you do! Oh well, fortunately, I hired a graphics design professional who fashioned a fantastic, eye-catching logo for me!
Jackie, thanks for sharing your experience. Isn’t it great when we hit the right name and know it just fits!
I went with Staged for Upsell. Thought it was simple, and implied profits. Also thought it might be a conversation starter with respect to potential profits from staging.
I like that a lot, thanks for sharing and congratulations on your home staging business!
Debra, I’m glad you like Perfect Place Home Staging. It’s been good to me because it works on so many levels for a staging business. “help create the perfect place”, ” everything in its perfect place”, “buyers searching for the perfect place”… it is very versatile.
On a related note, I’d love to see you post about combining self-branding into staging business marketing. Over the years I’ve found that people were also remembering my name when they heard it. This lead me to add LeahFritz.com to the web. Since I am my business, this addition made sense to me. My hope is you’ll consider posting on this topic in future Home Staging Business Reports. Thanks Debra!
Leah, agree your company name totally works on all those levels. You’ve raised an excellent discussion topic regarding personal branding vs company branding and how they might fit together (or not). I’m going to ponder this one and write something in the next couple of weeks!
Thanks so much for the article idea!! Anyone else want to throw in a few to keep me going?
Hi Debra,
I’ve been pondering this subject as I’ve not set up my business yet but have thought about Purple Phoenix Interiors, or Purple Phoenix Staging, or just Phoenix Home Staging.
Any thoughts from people would be great fully received.
Cath, All good names. Your first task is to see what you can get the “.com” of.
I have chosen the name “Under The Gables Home Staging”, it was one of the few I came up with that no one had a similiar one. Everything else I came up with was taken in one form or another. Ilike tha fact that “Under the Gables” is all encompassing. What do you think? I have a logo just need my website which I hope to do soon, I am staging my daughter’s living/dining room this week as her house is on the market and not moving!! And they will be my first before and after photos.
Debra,
My business partner and I chose the name Stage Right Home Staging – and with the play on words, our tagline is “We’re the key to your next act!”
Great name Lynn, but if you do some searching you’ll find that others have already used it. One of my graduates had that name about 5 or 6 years ago, I think she was in Texas.
I have been struggling with a biz name but have come up with Homes ExSELL Staging and Decor. I truely love this name and the double take on “SELL” in exsell …BUT I am uncomforatable with the web page name …when you type http://www.homesexsell.ca there is a 3 letter word that pops right out at you when you read it …Do you feel this will hinder my business … I have already registered my name but dont want to go any farther untill I get some suggetions with it and my dilemma on the subliminal words
do you think I should continue with the name ??
Shauna, Your name is clever but I don’t advise you pursue it for two reasons:
The problem with how the domain reads…. this will be a huge problem in more ways than you can currently imagine. For example, any email you send out from that domain is likely to get trapped in a spam filter with all the others for Viagra etc.
Secondly, whenever you say your company name, you’ll have to spell it for people because without seeing it written, they’ll hear “excel” and will totally miss the point as well as have trouble finding you later.
Thanks for sharing this example as it highlights two of the pitfalls that are so easy to fall into when naming a company. If you want to book an hour with me to help you find a new domain name and answer any other questions you may have about starting your staging business, today is your last chance to get one-on-one coaching at 50% off. Check it out at https://stagingdiva.com/store
I am racking my brain for a name for my business. So far I thought of
My name: D. Ann Wallace or Palace Home Staging and Redesign. I already have my e-mail as dwallace etc. as you can see. My son will critique all of the name I have listed. You and he are on the same page with how to pick the right name. Please give me some feedback.
Thanks,
Deborah Wallace
Deborah, I’m not wild about either of those choices. Read D. Ann Wallace aloud and then think about whether it’s easy to spell when you’ve heard it. Think also of your domain name. “Palace” seems to be a loaded term, so I wouldn’t use it for that reason. If someone has a house that’s far from a palace, they wouldn’t relate. If someone has something truly palatial, don’t think they’d relate either. You son may give you great advice on many fronts, but picking a name might not be one of them (depending on his age). Remember you need a name that appeals to your target market.
You can get more help on this topic inside our monthly Staging Diva Dialog call. The next one is coming up November 17!
Hello Debra,
I am ready to name my staging & redesign business and came up with the following name ideas
1) Divine Interior Reflections – Redesign & Staging
2) Interior Reflections – Staging & Redesign
Please share your thoughts on which will work best.
With kind regards and appreciation,
Patricia
Hi Patricia, Thanks for sharing your question. Either one is good. I recommend you hop on over to GoDaddy and see what domain names are available around those ideas. That will help you finalize your choice.
It might also help you to think of part of it as the company name, and part of it as a tag line.
Good luck and let me know what you end up with! I love watching the birth of a new home staging business 🙂
I am still going through your training, but I’ve really been thinking about a good name and logo. A lot of the names I’ve come up with seem too long(i.e., Simply Charming Home Staging & Redesign, Exquisite Home Staging & Redesign, Simply Destinctive Home Staging & Redesign…you get the picture). All of these passed the test on GoDaddy. A couple others passed the test, as well, like Best in Show Home Staging & Redesign and Lasting Impressions Home Staging & Redesign. Then I googled them, and they came up as established home staging businesses but they don’t have the .com; one had “.ca ” at the end, and the other had a completely different domain name from the company name. What are your thoughts?
Heather, your research has revealed two important points:
1. Your domain name doesn’t have to be the same as your business name.
2. If your domain isn’t your business name, make sure you also own the .com of your actual business because that’s where people will look for you first.
Personally, I find those names a bit cliche. They won’t jump out and be memorable. There are SO many companies out there with names like that, it will be harder to stand out.
Keep working on it though and thanks for sharing your progress so far!
I’m just wonderIng, if your business name IS available as a domain name, why would you even chose a different one in the first place and then need to also purchase the domain for your actual business name? Confused about that reasoning.
Vicki, If your business name is available as a domain name, grab it immediately. If you wait it will likely be bought up by someone else the next time you go back to look. Sometimes just searching for it can trigger it to be bought so they can they resell it to you at a higher profit.
Sometimes you may want variations of your business name as domains as well to protect them, or because it’s a shorter name for someone to type into a search engine. You can forward domains to each other. For example, if you go to StagingDivas.com it will take you back to this website because I own both and forwarded the other.
Sometime people will buy a domain that isn’t their company name but they want it for SEO reasons. For example, you might buy homestagingcity.com (where city is the name of the city you live in).
Hope that helps!
Ok, I’ve done more thinking and thought of shorter names, albeit more abstract. I like Porch Swing Home Staging and Redesign because porch swings add that touch of home and comfort; I also have a cute idea for a logo. Then there’s 4D Home Staging and Redesign, with the 4 D’s being Declutter, Depersonalize, Design & Decorate. 4D almost sounds like “forty”, so I could always drop “Design” and make it 3D. I checked GoDaddy and these three domains are available. What do you think?
Heather, I like that you’re looking for “shorter” and more “abstract”. That’s where you’ll find something more memorable.
I like your Porch Swing concept if it’s appropriate to the types of nighborhoods you’ll be working in. What I mean by that is it would be the wrong name for someone in Manhattan for example, because it conjures up the wrong image.
I agree 4D sounding like “forty” is a problem. Picture yourself doing a radio interview or talking on a web video.
If I were dropping one of your D’s, it wouldn’t be “design” it would be “depersonalize.” There’s entirely too much depersonalization going on but that’s a subject for another blog post!
Thanks for sharing your journey to the right business name. I know others will find it inspiring to realize that we all go through this struggle. It’s part of the process. When you hit on the right name for you, it just feels “right.” Kind of like that favorite pair of jeans you’ll never throw out 🙂
I’m thinking 360 Home Staging
Great name Celeste! Make sure you grab 360HomeStaging.com if it’s still available.
I just took your advice Debra and registered the domain name 360HomeStaging.com !!!
Celeste, congratulations, that’s fantastic!! Next step business cards. You’ll find this article helpful, “9 Home Staging Business Card Tips“.
Thanks for your feed back on The Staging Diva Network re my business name, and reading everyones comments here is helpful.
So now am torn between the names
UK Curb Appeal Property Styling and Redesign
and
Show Home Property Styling. i would like to touch on a post you commented on earlier about using part of the name as a tag line. Im sorry to sound stupid but what is a tag line, is its purpose to tell the listener more about what your business does? ie Business name Curb Appeal….Tag line property styling and redesign?
Also the name curb appeal does apply to home staging but may not sound like I do a re-design service, so using a tag line would be useful, am i right there? Thanks Janine
Hey Janine, glad I could help! I love your tag line question, it’s so awesome, I’m going to turn it into an entire blog post about this important marketing topic. Watch for it this week!
Regarding worrying about whether your company name says what you do, consider this:
“Google,” “Yahoo,” “Starbucks” and “Amazon” meant nothing until these companies gave them meaning.
My own home staging and redesign business is called “Six Elements Inc.” which meant nothing when I made it up.
Read Home Staging Marketing Tag Line Tips for additional info on this topic. Thanks Janine for inspiring this new article! You’ll find it at:
https://stagingdiva.com/homestagingbusiness/home-staging-marketing-tag-line-tips/
Your article was very useful I’ve thought showcased 2 sold
What do you think
Jaleesa, I think you’re on the right track, but grammatically that name doesn’t quite work for me. Thanks for commenting and I’m glad you found this article helpful!
Hi Debra!
I’m trying to get into home staging for now but would love to
Also be doing interior designing in the future so am
I able to name my business ‘…….’ interiors’ and have staging just on the tag line
Rather than on the actual name to make it easier when I do interior designing also?
Nadia, yes you can certainly do that. You might enjoy this article I wrote, Home Staging Marketing Tag Line Tips.
Hi Debra and Staging Diva Community, I could really use your advice on my business name. I have purchased 4 domain names but not sure which business name is the best for my new business. I live in Charleston, SC but also plan to offer virtual services. I plan to offer three service lines: home staging, interior redesign and home organization. Some names I am considering for my business are: Charleston Home Stagers (have already purchased this domain name; charlestonhomestager and charlestonhomestaging are already taken but appear to be investors who want top dollar for the sites, not folks actually trying to set up a biz from what I can tell). Other business name I have considered is Erin Ledford Interiors but not sure? I have a great logo idea for Charleston Home Stagers. My concern is my business name does not adequately capture all I will be offering…any other great ideas for me? Really appreciate your advice!
Erin, your business name doesn’t have to capture all of what you do. I built a very successful home staging business called Six Elements Inc. – which actually said “nothing” about what services I offered. It still worked because it was memorable.
Of your suggestions, I really like Charleston Home Stagers especially since you’ve got a great, key word rich, domain to go with it. You’ll find people still come to you for interior redesign and color consulting. Leading with “home staging” can be a real benefit because it’s less intimidating to the majority of people who would never dream of hiring an Interior Designer.
I have run a successful company Prolific Marketing Inc. for 10 years providing services to Interior Designers and since this is an Incorporated company with books and history in place I was thinking of going with “Prolific Staging & Décor” Tag line – “Delivering Design”. Any feedback would be greatly appreciated.
Sounds good Linda, wishing you every success in your new staging and redesign business!
I cannot thank you enough for responding Debra! It is so helpful to receive your feedback and makes me much more confident of my business name!
Fantastic Erin, so glad I could help! I’m looking forward to seeing what you come up with to promote your new staging business. What an awesome start to the new year!
I chose Stagecoached because it was simple. I hired an attorney and design firm to handle my trademark, LLC formation and website. It was money well spent! Good luck to all fellow stagers.
Love it Marilyn, congrats on choosing such a great name and “doing it right” to put your new business on a solid footing. Thanks for sharing!
Debra, I LOVE this topic. I picked my name because it signified a “refreshing change” which is a positive thing. I worked with a designer who was able to capture my logo perfectly, it’s a bit whimsical and a bit serious but appeals to a variety of people. The only drawback is the name is long and it is a tongue twister. However, people remember it and comment on it so I feel it is worth it.On my business card I describe it as “Creative Decorating Solutions” but I am changing it to be “Creative Solutions” since I do visual merchandising along with redesign and home staging. I am also getting into blog writing and social media marketing so I like that I’m not tied to anyone of those with my name. I find you to be a fantastic source of information and I also like the description you gave for Six Elements. Thank you!
Lisa, your comments are like a breath of fresh air for me! Thanks so much for taking the time to share your story and I really appreciate your positive feedback. When people comment it lets me know they’re reading and engaged in my content.
If you’re just getting into blogging and social media, you’ll probably enjoy my monthly Staging Diva Dialog calls. It’s a small group coaching program and we often tackle those topics in depth because many of the members are at the same stage.
Here’s a quick tip since I just visited your blog. Change the setting so that dates don’t show. That way your content always looks fresh 🙂
Debra, Great tips about company names. What if your company name no longer conveys what you’re doing? Should you change it? I selected Stage3Moves as I wanted to focus on seniors and baby boomers who were downsizing and moving into the 3rd stage of their life as empty nesters. Staging was a first step. Now I am focusing on Home Staging for investment properties and people who own second homes here in Palm Springs. The name doesn’t seem to fit?
Thanks for commenting Judy and you raise an important point. If the name you chose no longer suits your business for whatever reason, you absolutely CAN change it. I talk about this in another article I wrote that you might find helpful: Stuck With A Home Staging Business Name You Don’t Like?
That said, are you sure it doesn’t fit any longer? Perhaps you’re being more literal than you need to. Investment properties and second homes do come at later life stages for most people 🙂 Just something to consider.
These are my 2 options. I like them because they are sleek and to the point. I am afraid they may sound too uppity or cold though. I definitely do not want to put off that vibe, as I am a very approachable person.
Upstage: Home Staging and Redesign
Stage601 (601 is the area code)
The one with your area code is clever Jessica. I’d want to change it a bit to have a more common keyword. What about Staging601? Congrats on your new business! Are you a Staging Diva Graduate?
I am looking to use swift sale staging as my business name. I believe it says exactly what I do in my business. my tag line is improving your quality of life through design.
thoughts are welcome.
Tanya
Sounds great Tanya, make sure you grab the domains you need before someone else does 🙂
I wanted to get your thoughts on my home staging business name,
Staged to Sell…. All feedback is welcomed!
It’s a great name but I believe it’s already taken.
What do you think of the name..Seafresh Stage and Styling?
Jeanine, to be honest I don’t like it. “Seafresh” sounds like a descriptor for seafood not a house. Just my opinion 🙂
I am thinking about either Magnolia Grace Interiors. What are your thoughts?
Sounds like a good name Kim. Relatively easy to spell and say. A bit long, but you could pick a shorter version for your domain. Make sure you can get the .com of it before settling on that name. Also sounds pretty upscale, so make sure all your branding matches that image.
I am trying to open a my home staging business and I am looking for a name, what do you think about New Image Home Staging”.
Sounds good Rosana. Check and see if you can get the “.com” of it.
Hi Debra,
I had a small decorating, stageing buisness I started a few years ago!
I put it on the back burner because of a seperation . I am now ready to follow my passion and want to start up under my old name!
Illuminated Interiors
I am in Canada, and googled the name and a lighting company came up!! Can u give me an idea how to tweak the name, or should I just start fresh?
Sincerely , Lori
Hey Lori, Glad to see you’re ready to finally pursue your passion for staging and decorating. It’s an awesome business and a great way to make a living from your creativity.
I’ve written more free content on the subject of home staging than anyone else in this industry and I’m happy to share it. However, I do charge for my expertise when it comes to one on one business advice. As it happens, my Business Accelerator Coaching is on sale for the next few days by a whopping 60%. You can learn more about that and the other products I offer at:
https://stagingdiva.com/store
Hi Debra,
As many others below, I am considering opening my own staging business. I have a design background, and was recently approached by a real estate agent, branching out on her own. It is both an exciting and scary venture! My concern is the company name. I am considering two… Middleton Manor Interiors or Butterfly Interiors. I would appreciate your opinion, and thoughts.
Thank you!
Cassandra, Both are viable possibilities. Do they both capture the spirit of the company you want to create? Are they both available as a “.com” ? These questions alone may help you in your final choice.
Considering the names Studio S, Signature S, Signature, or Impressions Wanting something simple, yet elegant and perhaps a bit vintage…?
Those all sound good Sandra. Your next step is to find out which ones are available as business names in your state. Plus, make sure you can get the “.com” of the name you go with.
I came up with numbers of name and they are all taken. Only thing is they’re taken from out of state. Is this something I should take in consideration. I read a comment from 2014 I believe that said to make sure it’s available in my state. I would hate to think I’m piggy backing on someone else. Thank you for your time ?
Mieya, Great question. Ideally you want a unique name. If the other staging company is out of state, it’s still a disadvantage in the online world. Because when people search for you online, they might find the other business instead of yours. So think about how you can take your preferred name and make it more geography specific to lessen confusion (and help you with SEO)
HI Debra,
How does “Home Staging by Holton’s Design” sound for my new staging company’s name? Holton is my last name.
Why not make it shorter and keep Holton as a keyword (rather thank Holton’s). Right now it sounds a bit like two company names in one. Home Staging by Holton and Holton’s Design.
What about Holton Home Staging and Design, or Holton Staging and Design, or Holton Homes ….
Home Staging Extraordinaire
Great name, but may be a spelling challenge for people who don’t speak french.
Thank you, I will go with “Holton Staging and Design”
Glad I could help Priscilla, that sounds good!! Not that you’ve picked a name, you might enjoy my 9 Tips to a Better Home Staging Business Card.
I am ready but can’t come up with a name. Here’s what I do: staging, organizing, simplifying, personal shopper, decorator….my idea is to use the clients OWN things to decorate/stage. Name ideas:
Set Stage
On Stage
Design Appeal
Very hard because I do a variety of things…..
Eileen, those are all great ideas. Remember you company name doesn’t have to say all of what you do. My home staging and redesign company is called Six Elements.
You can also use your tag line to add a description. I wrote about tag lines here.
I had a staging business in coastal Georgia, Whitesands Redesign & Home Staging. My tag line was “The best first impression on others, a lasting impression on you”. Which covered staging & re-design. I’ve since moved to Charlotte area and thinking of rebranding to fit in with the area. Charlotte is known as Queen City. I was thinking Queens Court Home Staging & ReDesign.
Sounds great June, you might also enjoy this article I wrote on moving a home staging business.
I recently moved to Charlotte from coastal Georgia. My company name was White Sands Redesign & Home Staging, which was a good fit for coastal Ga but not here. I’m thinking of re-branding and including the name Queen in my title given that Charlotte is the Queen City. Any suggestions?
I was thinking about HoneyBee Home Staging.
With a bee as a mascot (branding)
Hello
I am thinking if using ” staging with style” what do you think?
Sounds good, your first step is figuring out whether you can get the “.com” of it. You can do that at
World's Largest Registrar - GoDaddy.com
I’m currently doing your training and am thinking of the name On Brief Styling. I currently do styling/visual merchandising for soft furnishing stores and am also looking at starting textile design so I want a name that encompasses all of this.
I’m so glad you’re part of the Staging Diva Training Program! You’ll find my business model will mesh so nicely with what you’re already doing. Now as for the name…. I like it if your target market is just professionals. They know what a “brief” is. If you’re trying to appeal to home sellers, most of them won’t understand the meaning of “brief” as in “creative brief.” Instead they will think “brief” means “fleeting” and then then “On brief” becomes confusing. See what I mean?
I am a Realtor/Broker and Stager. I am having an incredibly hard time coming up with a name for my business name. I’ve owned restaurants for over 20 years and have no problem helping my husband come with with names for those. I’m so frustrated.
Jennifer, It’s not easy, that’s for sure! If you’re one of my Staging Diva students, we often brainstorm names inside our private discussion group. You might find this related article especially helpful.
Design605 or 605Design
If you’re asking me which of these I prefer Katie, then either works. The advantage to 605Design is it will always come up near the top of an alphabetical listing.
I’m assuming 605 is the area code of where you plan to run your staging business? If that’s the case, consider also whether the city name itself is avail because that would come up more often when someone is searching. Unlikely that someone who was looking for a designer or stager in a certain city would put “605” into the search box, they would more likely use the city name. In which case cityname Design might get you farther. Just my 2 cents “)
Hello,
My business partner and I are having hard time deciding on a business name which name do you recommend for our staging business: 1.Altair home staging. 2.Impress to sell home staging. 3.Elegant details home staging and decor. 4.D.I.S Dressed,Impress and Sell home staging… 5. Bonita Decor 6. Belle Decor. Do you recommend having the word Staging as part of the name?
Domain: 2 Sell Faster Home Staging
Tag line: Take Action Now to Sell Faster Later!
Thoughts…(?)
Another idea…
Domain: 2 Sell For More Home Staging
Tag Line: Take Action Now…Sell For More Later!
Thoughts…(?)
Laverne, both your tag line ideas are excellent!! I would grab the domain ASAP if still available!
Amazing blog! Thanks for sharing this information.
Hi Debra, Although I’m still going through your training courses, I decided on Signature Home Staging of Southwest Florida for a name. I purchased the domain but abbreviated the Southwest Florida to SWFL. I’m really enjoying the course and have learned so much already. Thanks for sharing all that you do!
Michelle, so happy you’re enjoying the Staging Diva Training Program and excited to see where this journey takes you and helping you promote and grow your business now and in the years ahead.
Congrats on settling on a business name (always a challenge) and getting your domain. I don’t know the answer to this question because I’m not where you are, but do you think people search “SWFL”? If they are more likely to use “Southwest Florida” then make sure you include this liberally in your “keywords” (see keywords discussion in the training program).
Hi, I’m seriously considering starting my own home staging company with my daughter and son in law. I was looking for names and stumbled on your site. I’ve got a list of several so far…
-Imagine Home Staging
-Staging Spaces
-Stage It!
-Stage Hands
-Ready, Set, Stage
-Designing Women
I’m not sure if I’m on the right track. Some input would be awesome. Thanks!
You’re definitely on the right track Cori! I can tell you that most of those names are already in use though, some by Staging Diva Grads.
I encourage you to check out my home staging courses. They will provide you with a complete business model to follow so you won’t waste precious time or money. Most students make back the cost of the program with their first client or two and then it’s all profit after that, especially because I teach you how to run this business without needing to buy any of your own inventory.
I chose StagingSense. It came to me rather easy
That’s fantastic Natascha! Congratulations, its a great name!
Thank you!? The fact you think it’s fantastic, just gives me even more inspiration!
Looking forward to seeing what you do with your new business Natascha!
Hi Debra, I just finished all five courses. I am in the process of naming my business. It is indeed quite the challenge. So far all of my choices are unavailable. I joked with my husband that I was just going to choose the name NeverEnoughPillows.com and call it a day. Anyways, the search continues.
Hi Heather, Thanks for commenting and congrats on completing my home staging courses!
Don’t forget you already have a membership in Staging Diva Network, our private online discussion group. Lots of our members go in there for my personal help naming their business. You put in some of your ideas, and I give you feedback on them.
Other resources which may be of interest to you as a new Staging Diva Grad:
Staging Diva Dialog (it’s coming up next week). It’s a live group coaching call for both new and established home stagers.
Plus, I love to write about Staging Diva Grads. Not sure if you saw this opportunity to share your story so I can write about you.
Thanks for commenting and good luck with your continued search. Honestly coming up with the name is the hardest part, after that so many things just fall into place!
Thank you Debra, I will definitely take full advantage of those opportunities.
I selected Details in Decor as my new name and got the .com.
Congrats Heather, that’s a great name!! And especially that you also got the .com, BRAVO!
Yay Debra! Details in Decor Home Staging LLC and DetailsinDecor.com are both official. I registered with the State of NV and all local municipalities too. I’m all legit. Who knew this morning when I woke up I would be the owner of a corporation by lunchtime? It’s so great that you give us a road map to success. Next up is a logo.
Congratulations Heather, I’m SO excited for you! Isn’t it amazing how your confidence grows with every step you take?!
And, that’s an awesome name you’ve picked, can’t wait to see your logo!
Hi Debra! I was wondering how do you feel about charging 1% of the listing price? Also have you ever had problems with clients having an issue with returning what they choose not to keep?
Hi Natascha,
In the Staging Diva Home Staging Business Training Program (see Course 2), I teach a complete pricing strategy. The trouble with charging 1% of the list price is that you could spend a ton of time staging a property that’s listed for $200,000. A fee of $2000 may or may not be appropriate depending on what’s included. Also what if the property is a $1 million condo. Is $10,000 the right fee?
To answer your other question, I’ve never had an issue with returns.
I am trying to register the name “The Stage Coach”. Thoughts?
It’s a great name Shelly and if I’m not mistaken, it already belongs to a Staging Diva Grad.
I would like your feedback about 2 possible names for my staging services; as I am Franco-american and all my friends tell me that my decorating style is very French I was going towards:
– Staging French style
– French Style Staging Services.
Do you think it is appropriate and attractive? please be honest if the French component isn’t.
Or it could be just Vero Staging Services, referring to my first name Veronique.
Thanks!
Vero
Bonjour Veronique!
I would stay away from “French Style” in your company name, that’s way too limiting. Many people won’t know what that means, so they’ll assume it’s not for them. Consider also that there is plenty of money to be made from home staging consultations, using largely what the client already has.
Of the names you’ve suggested, I would go with Vero Staging Services or perhaps Vero Staging and Design.
Thanks a lot! I think I will go with Vero Staging and Design. And maybe I can talk a little bit about my French flair in describing my profile. Will it be attractive or still too narrow?
It could be part of what you say in your profile, but be careful. Think about your target market and whether they will relate to that as a strength or just be confused by it.
Also, consider that staging is about decorating a home to appeal to buyers. It’s not actually about YOUR style. See what I mean?
Hi Debra, I’m also in the think tank for coming up with my new business/company name. I’ve come up with one but I’m. It quite sure if I should jump on it to purchase the domain is or wait. I’m not even signed up for your training yet but will be very soon. My question I guess is do I need to complete your training first before buying the domain?
Thanks Debra!
Hi Juliann,
If you found a domain name you like, you should absolutely buy it while it’s still available. Think about it this way, would you rather risk losing under $20 and getting the domain you like right now (knowing that you might change your mind), or would you rather risk losing the name altogether?
Looking forward to welcoming you into the Staging Diva Training Program!
Hi Debra, While I wait for my Diva materials to arrive 🙂 , I’ve been reading your articles, including those about naming the business. Wanting your thoughts and others’ as well! I was going for a metaphor that everything else can be related to, and in the end, this one seemed to capture everything for me. “Kaleidoscope Home Staging and Redesign”– with a tagline of “Shifting perspectives to get your house sold”. So I had also been trying to initially work in other staging, design and kaleidoscope words, like pattern, change, tumble, reflection, arrangement, transform, little shift, rearrange, reassemble, pieces, color, turn….. but this is what I came up with. What do you think? The only problem I see is how to spell it, but when you type in something close in google, it comes up spelled correctly.
(Here is beautiful quote by Rosa Kanter: “Creativity is a lot like looking at the world through a kaleidoscope. You look at a set of elements, the same ones everyone else sees, but then reassemble those floating bits and pieces into an enticing new possibility.” Wow! Isn’t that what this business is all about?!) Thanks in advance for your thoughts!
Amy, You’ve got some great ideas there! I agree that the spelling would be my biggest concern. I would recommend you think of every likely misspelling of your domain name and register those too. Then you can forward all the wrongly spelled domains to the right one. That way people will always be able to make their way to your website.
I really LOVE that quote by Rosa Kanter, you’re right it totally applies to home staging. Thanks for sharing it with us!
Hi Debra! My name is Christine Cinalli and I have not started my business and thinking of naming it CC Interiors w/ tagline Staged to Sell. I thought interiors would be good to add in case in the future I extend my services. What do you think?
Sounds good Christine!
Hi Debra, I’m from Italy. What about CaterinaM. (it’s my name)
Hi Catarina! If that’s a name you like, go with it! Would love to hear about your staging and redesign adventures in Italy!
Hi Debra,
thank you for your input on the company name choice. It is not easy to come up with a name that reflects my personality and style and stimulates interest at the same time. I am more an introvert person and wouldn’t distinctively promote myself – something crucial to learn soon, I guess.
Still, the name I came up with is
Naturally, Home – home staging services
It is to evoke the image of organic, comfortable and healthy homes that may be attractive to people in a modern setting but also implicate privacy and comfort.
I am from Europe originally and am not sure sometimes, that my style will resonate in a North American context. Maybe you could give me some opinion on my choice? I haven’t decided on a specific market I want to go for…
Still at the very beginning
Best
Jutta
Hi Jutta, thanks for visiting! I like the name you’ve chosen and a lot of what you want it to envoke will be captured in how you visually represent your brand. There’s an excellent discussion of how the pieces of the marketing plan fit together and how to understand “market positioning” in the Staging Diva Simple Marketing Plan Companion. You can read about that guide at: https://stagingdiva.com/home-staging-marketing-plan/
I am just beginning my journey into home staging and have considered the names: Stage the Low Country, Assemble and Sell Home Staging and The Flegler Factory Home Staging. Low Country because I am based in Savannah, GA where it is very marshy and considered a low country city.
I am also considering Stage the City Home Staging & Redesign that could apply to any location I chose to move and not just Savannah, GA
I like that one, congratulations on your new business Lacie!
Love this article Debra. Planning on taking your course very soon but getting ahead of myself and looking up business names/domain names. I came up with 21 of them, only to find that all of them are already registered with a dot ca. Yet most of the websites do not even exist! On my 22nd try for a name, the domain is available, but when I type in the domain in Google.ca, someone’s Google My Business listing shows up with a totally different business name! If I register the domain, and claim my Google My Business listing, will it override their GMB listing from showing up?
Maggie, So glad you found this article helpful. There is a ton of content here that will help you with your business. However, if you really want the full business to follow so that you can maximize your profits and make it much easier to get clients, I definitely recommend you jump into the Staging Diva Home Staging Business Training Program as soon as you can.
Yes, I would imagine if you actually had the domain name you’re interested in and claimed your Google My Business listing, that would over-ride what that other company is doing.
You should also consider getting a .com for the name you want. You can build your website on .com and forward it to .ca of vice versa.
And when you join the Staging Diva Directory of Home Stagers, you won’t have to build a website right away. We create your page for it and you forward your name to that. This way you can print your business cards right away with your “URL” (ie: whateveryournameis.com or .ca) and people will end up directly on your professional page in the Staging Diva Directory.
Hope that helps! And congrats on landing on a business name, that’s a huge accomplishment 🙂
After 15 years I just closed down my brick and mortar shop to finally do what I have always wanted to and that is to be a home stager. I am in the beginning stages. Here are a few of my ideas. Please, would love feedback!
SOS Designs (The SOS will stand for Stacey on Staging or Save our Space)
Queen Bee Staging and Redesign (My nickname since college)
Graceful Lily Home Designs (My daughters are named Grace and Lily).
Thank you for your time.
Those are all great names Stacey! To narrow it down, figure out which ones you can get the “.com” for.
Hi, Debra!
I just purchased your “Mailed to Door” course and am doing some business names research now while I wait for the materials to arrive. I live on the Gulf Coast of Florida, where many coastal communities and lifestyles abound, including here in my own neighborhood. These are some of the names I’ve been researching for my staging and -hopefully later!- (Re?)design company. These are all currently available on my state business registry and GoDaddy. I am sure that I will find many like-minded coasties for clients, and although I am not necessarily decorating in that theme (especially for staging), I’m not sure if I will be eliminating any “non-coastal” prospects with these names. Your thoughts are welcomed!!
1) Sand Dollar Staging, with the tagline reading ‘designs for listing or living”: I was considering this name play because of the obvious coastal impression and the even less obvious acronym of S.A.N.D. which stands for, Staging and Design (available on state registry and GoDaddy as either “sanddollarstaging” or
• Seahorse Staging & Design; because I love them, and they were my “good luck’ wedding symbol (available on state registry & GoDaddy as “seahorsestaging.com”)
• Pineapple Staging & Design: pineapples are symbols of warmth and hospitality in the South (available on state registry & GoDaddy)
All great names Dawn! Don’t forget that with your purchase of the Staging Diva Training Program you have membership in my private online discussion group, Staging Diva Network. That’s the best place to get more detailed feedback 🙂
Thank you, Debra! I will be sure to get in that discussion group soon! I appreciate all of your feedback. 🙂
This is something I’ve been pondering on for some time. All the options I’ve tried so far have already been used, however the other day I saw something which made this name pop into my mind – Another Point of View Designs. I’ve searched on both google and the .ca domains and it is available. What do you think? I plan on doing both home staging and interior decorating.
Great name Jane, wishing you every success in your home staging business!
Hi Debra,
Such amazing content on your site, your strength in marketing is apparent. Wondering if a more simple approach using my last name e.g. Bell Interiors and including a tag line on business cards is still a viable approach. Thank you!
Jaime, That’s a totally viable approach! I’m just putting the finishing touches on a new product, the Home Staging Business Name Handbook because I’m getting so many messages and emails from new stagers struggling with finding the right name, tag line, logo, business cards etc. So I want to address all this in one place. I’ll send you an email when it’s ready in case you want to dive deeper into this whole topic!
Thanks for your feedback and I’m glad you’re finding my site helpful. I think you’ll really love this page too: https://stagingdiva.com/home-staging-faq-home-stagers/
That’s definitely an approach that can work for you Jamie!
Hi Dear Diva
What do you think about this name? : ” Staging your Style “
Hi Maryam,
It’s an interesting name choice. Perhaps I’m being too literal but to me, you’re not staging to the style of your clients, you’re staging to the style of potential buyers. So there’s a bit of a disconnect for me with the name, even though it sounds good.
You can get a lot more help with coming up with the right business name for you, and with your logo, etc in the NEW Home Staging Business Name Handbook. I dive deep into the thinking behind coming up with the perfect name for you with exercises and tons of examples.
Hope that helps, thanks for commenting Maryam!