Most home staging courses tell you to focus all your attention on the real estate agent. It’s an obvious gateway to potential clients.
Staging Diva students learn that the real money is with home sellers.
That said, I don’t ignore them entirely. I wrote a series of articles about… Read More →
I recently posted a home staging business dilemma from “Simone” a home stager who shared her story about an especially challenging real estate agent.
He blew up and started yelling at her at an agent open house following something she said.
Her story raised interesting issues… Read More →
It’s amazing how many home stagers think they should be real estate agents too. They think that’s a fast road to easy money, not realizing that home stagers often make more money than real estate agents.
I read a recent blog post written by a real estate agent fed up with people… Read More →
Home stagers in seasonal areas like Palm Springs California (where the population can drop by hundreds of thousands for parts of the year), often worry about how they’ll keep busy in the off season.
The truth is, there are home staging seasons no matter where you live.
Home staging … Read More →
If your home staging client wants her home staged before the Real Estate Caravan, would you know what she means?
In the real estate industry, a “Caravan” refers to an event where a listing agent invites other real estate agents to tour a group of homes that are listed for sale.
The goal of a Real… Read More →
Now that summer’s winding down and your children are starting the new school year, what are your plans for fall?
According to the Staples commercials, “it’s the most wonderful time of the year!” but you might be left feeling a little jealous of your kids going back to school because of how much… Read More →
A real estate agent and a realtor can both represent either a buyer or a seller in a real estate transaction.
You may be surprised to know that real estate agents aren’t always realtors.
So what’s the difference between a real estate agent and a realtor?
People often assume that… Read More →
Six months ago I wrote a post called Virtual Staging or Just Misleading Pictures?
I said I believed using software to manipulate listing photos was a waste of money because as soon as perspective home buyers visit the house they’ll be disappointed.
Which doesn’t lead to an offer… Read More →
Knowing what the current home staging competition is like in your area, isn’t as simple as you might think.
I often hear form aspiring home stagers who say:
“There are no home stagers in my area, so there must not be a demand for this service.”
Just as often, I am told the exact… Read More →
With FSBO properties being so common in the marketplace nowadays, you’re probably wondering how to attract some of them to your home staging business.
Targeting FSBOs or “For Sale by Owner” properties is a great idea but remember, they’re selling their homes themselves so they don’t have… Read More →
