While the economy was taking its toll on established home stager, Leah Fritz’s business, Leah was hunkered down, working on her marketing despite the storm of uncertainty swirling around her.
She wasn’t distracted by a constantly ringing phone so she invested time in the development of… Read More →Home Staging Professionals Need Confident Image
Much of your professional image, your public perception and essentially your success as a home staging professional, boils down to the amount of confidence you have in yourself and your abilities.
This point is demonstrated brilliantly in a quote about leadership from Adlai Stevenson,… Read More →
How Home Stagers Ruin Their Business Image
Everyone embarking on a journey of self employment faces the same logo dilemma:
“Do I invest money in getting a professional to design it for me, or do I put together some clip art and a fancy font and do it myself?”
I’ve heard complaints from many home stagers over the years about how they have… Read More →
Staging Diva Graduate featured in Yahoo! Shine and Newsday
I’ve featured New York home stager Donna Dazzo before here in the Home Staging Business Report after one of her impressive media appearances. I’m happy to have the opportunity to write about Donna again because she is such a model student!
In January, this Staging Diva Graduate… Read More →
Home Stagers, Watch the Power of Staging Success Stories Over Home Staging Statistics
Home stagers who take the Staging Diva Home Staging Business Training Program know that I emphasize using staging stories to pull your audience in rather than throwing a bunch of home staging statistics at them.
Please know that when I say “stories” I’m not suggesting… Read More →
Home Staging Helps FSBO Clients Pocket Even More Money
Many home owners choose to sell on their own instead of working with a real estate agent and giving 5% or 6% of their selling price over in real estate commissions.
These properties are known as FSBO, an acronym for ‘For Sale by Owner.’
The very fact that they’ve chosen to sell without … Read More →
New York home stager scores 25 hours in projects from one follow up note
I haven’t heard a story that demonstrates the power of follow up better than one recently sent in by Staging Diva Graduate, Susan Atwell of New York-based AtWell Staged Home.
On a spring day, Susan was out touring model homes being built nearby, a practice she considers “continuing education… Read More →
Obtaining home staging client testimonials
Do you make it a regular practice to follow up with your clients after staging their homes?
I hope you’re not waiting for them to get back to you to tell you about the results your work achieved. Think about it, how many times have you yourself just never gotten around to dropping that Thank You… Read More →
Do your home staging rates belong on your website?
Your home staging services shouldn’t be seen by you (or your prospective clients) as a commodity. That’s why the goal of your home staging website is to educate and build interest around your services so someone is intrigued enough to call you for more information.
I get asked all the… Read More →
Pretty for the sake of being pretty may be fine in home staging but not web design
If you’ve ever visited a website with a video or elaborate animation streaming in the banner at the top, that’s known as “flash.” While a flash website can be gorgeous to look at (or sometimes not), having a site heavy in flash is useless if you want to get visitors from the search… Read More →