Do you make it a regular practice to follow up with your clients after staging their homes?
I hope you’re not waiting for them to get back to you to tell you about the results your work achieved. Think about it, how many times have you yourself just never gotten around to dropping that Thank You note in the mail?
Even if your clients are all thrilled with the results they got from using your services, you might never know how they felt about your staging or the results you helped them achieve if you don’t call or write them and ask for the details.
Nothing can sell your home staging services (with the exception of your before and after photos) like strong testimonials, case studies and/or success stories from your satisfied customers.
If you still haven’t had a “real” home staging project, don’t worry about it. Just write about the results you got from staging one of your own homes in the past. You don’t have to say it was your own home, just tell the story. You’re not making anything up; we’re all our own first clients when we’re getting started.
And what about the real estate agent you used when you sold your own home? If you staged it well and they sold it faster or for more money than similar homes at the time, they will give you a testimonial if you ask. But you need to know how to ask, and how to arrange it so that they get around to it rather than putting it off and putting you in in the uncomfortable position of having to continually remind them.
In the Staging Diva Ultimate Portfolio Guide I give you four different scripts to use when you’re trying to get testimonials and success stories from your clients (home sellers and real estate agents) and I’ll tell you what makes a strong testimonial; it’s more than just “Jane Stager did a great job staging my house and I couldn’t be happier.”
In this comprehensive home staging resource I also teach you how to write about yourself, how to write a proper creative brief and even how to take better before and after photos. It’s a guide that belongs in every home stager’s reference library.
Home stagers, do you make it a part of your sales process to follow up with clients and obtain testimonials? Do you have a unique testimonial you’d like to share? Leave a comment below and let’s discuss!
Debra Gould, The Staging Diva®
President, Six Elements Home Staging
Debra Gould knows how to make money as a home stager and she developed the Staging Diva Home Staging Business Training Program to teach others how to earn a living doing something they love while helping others at the same time.