Graduates of the Staging Diva Home Staging Business Training Program know that while I teach the pros and cons of having your own home staging inventory, I’m a big fan of not having it.
It’s really not necessary to invest tens of thousands of dollars in home staging furniture,… Read More →
On Facebook I was reading a post by a creative mom who said, “Now that the kids are in school I would like to pick up some cleaning gigs.”
It’s good to declare your goals because you’re more than twice as likely to achieve them.
But here’s the kicker, not 5 hours… Read More →
I’ve been writing about how houses actually “speak” to the home stager, suggesting how they are really meant to be presented.
Fabulous comments from my readers have prompted me to take yet another angle on this continuing story.
Nancy Lee of An OrderLee Home observed,… Read More →
Home stagers, by now you’ve hopefully purchased a domain name for your home staging business but you shouldn’t stop there as far as claiming your company name on the Internet goes.
You should also go to the popular social networking sites like Twitter, Facebook and ActiveRain… Read More →
Getting media attention for your home staging business is like getting thousands of dollars (if not tens of thousands of dollars!) of free advertising. This should be one of the goals of anyone with a home staging business.
In a recent post, I featured 3 Staging Diva Graduates who have been… Read More →
This is part 3 of a feature on home staging marketing where home stagers learn how to promote their services to real estate agents at an open house.
In part 1, I discussed your first objective in using this home staging marketing strategy which is: initiating and starting to build your relationship… Read More →
I recently finished reading Seth Godin’s Linchpin: Are You Indispensable?, which is written for people still toiling away inside corporations but it offers some interesting insights that we can use as home stagers too.
He argues that every workplace has traditionally had “management”… Read More →
Recently I posed a staging business dilemma from Leah Fritz of Perfect Place Home Staging about whether it’s OK to use before and after photos for your staging portfolio when you didn’t physically do the work.
(By the way, this photo is from a living room of a house I only did a home… Read More →
This is part 2 of a feature on home staging marketing strategies, where home stagers learn how to promote their services to real estate agents at an open house.
In part 1, I discussed your first objective in using this home staging marketing strategy which was: initiating and starting to build… Read More →
You’ve probably heard the term “marketing niche” before but many people aren’t sure what it really means. The best way to define a niche is that it is a subset of all possible customers for your services.
In home staging marketing, carving out a niche can be an effective way of boosting… Read More →
