It’s important to keep your home staging business looking sharp, after all we’re in an image business!
Some home stagers say “It’s too much work to improve my business image, I’ll fix it once I have more clients.”
Here’s the thing, you can’t… Read More →
Home staging marketing can take many forms, from expensive advertising and door-to-door postcards (which rarely work), to building a strong Internet presence and looking for ways to reach home sellers and home owners directly.
One way to boost your Internet presence and reach out to potential… Read More →
In my last post I discussed how home stagers, or anyone who really loves what they do, will feel less need to take a vacation than someone stuck in a job they hate.
Staging Diva Graduate Donna Dazzo commented about how hard it is to get away from your home staging business when you don’t … Read More →
Home stagers, do you have as much trouble with getting into vacation mode as I do? Being my own boss, there is always so much I want to learn to improve how I approach my life and work, or new marketing ideas I want to get into place for the coming season.
I feel the pull of that against my desire to… Read More →Like most home stagers, I can’t resist a weekend open house. I like to stay on top of what’s for sale in the neighborhoods I stage in, and what homes look like at various price ranges.
Occasionally, I pick up a new client visiting open houses and speaking with the real estate agent… Read More →
I love color, but had never thought of doing a color consultation for people’s homes. In fact, the first time I visited a client’s home it wasn’t even as a home stager!
After closing my marketing communications firm years ago to do something more creative with my life and… Read More →
As a home staging mother, I never realized when I started this journey how many women I’d meet with similar stories.
Once I started coaching home stagers and teaching home staging courses years ago, I heard so many dramatic, and often heart-breaking, personal stories from my students.… Read More →
Home stagers come from a wide range of ages and backgrounds.
After teaching and coaching thousands of stagers since 2002, I’ve noticed that I can often spot who will be successful fairly early on in their home staging careers.
Now, “successful” is a subjective term!… Read More →
Starting and building a home staging blog can be a complicated topic.
My goal is to demystify it and remove as much of the technical jargon as possible.
After all, we’re home stagers not website experts and computer programmers!
Most of us would rather be out decorating homes to sell… Read More →
In our series on blogging tips for home stagers, I discussed the problem of building your home staging blog on someone else’s property.
I used the example of using Houzz, Blogpsot, Active Rain or WordPress.com because of their ease of use for beginner bloggers.
Great for getting started… Read More →
