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Home Staging Cost – When Home Stagers Give It Away

cheap home staging Home staging cost and home stager salary are frequently searched terms by home stagers.

Sadly, too many home stagers have no idea what to charge for their services. For some reason most training programs don’t address this even though it’s one of the most important factors in whether  a home staging business is profitable.

Too many beginners assume they have to offer the lowest prices—or worse, offer [...]

4 Tips To Boost Home Staging Profits and Joy

home staging profitsMany new home stagers— and sadly even some who have had a struggling home staging business for a year or more— believe that getting better at choosing/rearranging furniture is what it takes to be successful.

In other words, they’re focused solely on the practice of home staging and decorating, and not on the business side of the home staging success equation.

You can make your business way more enjoyable and boost your [...]

5 Ways to Use Home Staging Testimonials

home staging testimonialsIn a recent article I shared the 5 things effective home staging testimonials need to get maximum marketing value from them. Today, I’d like to share various ways you can use your home staging testimonials.

Basically, you’re trying to make prospective customers feel like they’re making a good decision choosing you and one of the ways you do that is by showing how you’ve helped others, just like them. In other words, your [...]

Wicked Witch or Real Estate Agent? When Home Stagers Get Paid

wicked witch or real estate agentMany home stagers have faced the dreaded question, “Can you wait until closing to get paid for your home staging services?” How you answer that question will have a big impact on how long you remain in your home staging business.

You’ll hear this question mostly from real estate agents.

There you are, a brand new home [...]

Expert Home Stager Shares 3 Dirty Little Secrets

home staging secretFor my 1,000th post in Home Staging Business Report I thought I’d discuss 3 dirty little secrets all home stagers share— whether they’re really experienced or just starting out. I want to thank a home stager I coached this week for inspiring me to write this.

She is exactly where she was a year ago, no closer to starting her home staging business. [...]

Home Staging Perfectionist Cure – Video

garden stagingHome staging is a great career for perfectionists. After all we make everything “just so” in every room of a house, and sometimes outside too. We fuss over the precise roll of a towel, the angle of a throw over a chair and exactly how many green apples belong in the bowl on the counter.

But does your own perfectionism ever drive you crazy?

I found this awesome short video by Jennifer Gresham called The [...]

Home Staging Consultation Begins With an Idea

StaStaging Diva Debra Gould on TVWhen you’re new to home staging, it’s easy to scare yourself with the belief that you must arrive at every home staging consultation as an “all knowing” expert. Ready to deliver a total solution without a moment’s hesitation or thought.

While this will happen in some rooms, some times, I don’t believe it’s the norm. I love this quotation from Pablo Picasso:

“I begin with an idea, then it [...]


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