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Starting a Home Staging Business: Focus on What You Have

starting a home staging businessIt’s been 12 years since I did my first home staging project for a client. Who could have imagined where my new home staging business would lead?

Definitely not me.

I was just trying to use my creativity to earn a living and support my family.

I had no interior design training. I had never decorated anyone’s home but my own. I was a […]

10 Signs Your Home Stager Headshot Needs a Makeover

Debra Gould The Staging DivaI had this new headshot taken last month and it got me thinking about how/when you know you’re ready for a headshot makeover.

When you’re a home stager, it’s important to remember that potential clients will consider your headshot before they decide whether to pick up the phone to call you about their home staging or redesign project.

Home staging is such […]

10 Factors Shape Your Home Staging Business Personality

business personalityThere are so many “personality tests” which measure things like whether you’re an introvert or an extrovert, whether you’re creative, altruistic, etc.

Personality tests are fun. The results can give you some insights into why you behave a certain way in different situations, what types of people you should have around you, why your energy is drained or enhanced by certain […]

What If I Need to Move My Home Staging Business?

moving home staging businessApproximately 14% of people move every year. About 50% of these move within the same county, 20% move counties and stay in the same state, and another 20% move to a different state entirely.

This is all great news for your home staging business since you’re earning a living decorating homes to sell on the real estate market.

That means in any given year, more than 10% of your existing […]

Home Staging Cost – When Home Stagers Give It Away

cheap home staging Home staging cost and home stager salary are frequently searched terms by home stagers.

Sadly, too many home stagers have no idea what to charge for their services. For some reason most training programs don’t address this even though it’s one of the most important factors in whether  a home staging business is profitable.

Too many beginners assume they have to offer the lowest prices—or worse, offer […]

4 Tips To Boost Home Staging Profits and Joy

home staging profitsMany new home stagers— and sadly even some who have had a struggling home staging business for a year or more— believe that getting better at choosing/rearranging furniture is what it takes to be successful.

In other words, they’re focused solely on the practice of home staging and decorating, and not on the business side of the home staging success equation.

You can make your business way more enjoyable and boost your […]

5 Ways to Use Home Staging Testimonials

home staging testimonialsIn a recent article I shared the 5 things effective home staging testimonials need to get maximum marketing value from them. Today, I’d like to share various ways you can use your home staging testimonials.

Basically, you’re trying to make prospective customers feel like they’re making a good decision choosing you and one of the ways you do that is by showing how you’ve helped others, just like them. In other words, your […]


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