I used to race around like a mad woman trying to fit 10 home staging consultations into a week, always afraid to put a client off who needed me and fearing if I didn’t see them right away they’d disappear and find a home stager somewhere else.
Then I realized that if you’re … Read More →
It’s not only entrepreneurs aspiring to become full-time home stagers who decide to enroll in home staging training.
Some business owners like Beth DeLozier-Hayes of Houston, decide to take the Staging Diva Program with the end goal of adding additional services to an existing organizing… Read More →
Let’s imagine that you’ve decided to host a party to launch your home staging business. For days you work countless hours researching the very best location, carefully planning the food and décor. Thousands of thoughtful, elegant invitations have been sent out to the big event and as the… Read More →
As a professional home stager with a good presence in your local business community, you have probably been approached at some point to offer up a donation as a prize for a silent auction. This type of thing happens all the time in my city and I remember when I was first asked to be part of a silent… Read More →
Home stagers in seasonal areas like Palm Springs California (where the population can drop by hundreds of thousands for parts of the year), often worry about how they’ll keep busy in the off season.
The truth is, there are home staging seasons no matter where you live.
Home staging … Read More →
One of the most important aspects of home staging is depersonalizing a property. That’s because when you depersonalize a house, you help a potential buyer imagine themselves living there instead of wondering about the current owners and why they might be leaving.
For example, if… Read More →
Even though Staging Diva Graduate Lisa Liberatore is no longer a teacher in the public elementary school system, she’s still teaching in her new full-time career as a home stager.
Her staging business Brown Butterfly Interiors is based in New Jersey.
She’s leaving a mark in her Bay… Read More →
Being a home stager means that your home staging business will have natural ups and downs.
This is a reality of any business really.
Sometimes this is due to the season. For example, there is less demand for home staging services in December, just because that’s not a big time for people… Read More →
If your home staging client wants her home staged before the Real Estate Caravan, would you know what she means?
In the real estate industry, a “Caravan” refers to an event where a listing agent invites other real estate agents to tour a group of homes that are listed for sale.
The goal of a Real… Read More →
When the world says, “Give up,” Hope whispers, “Try it one more time.”
I received an email from Michelle McDaniel that had this very powerful anonymous quote in the signature line.
I like to think of “Hope” as that voice in your gut that tries to speak more loudly than the rest of the world, and… Read More →
