There are so many “personality tests” which measure things like whether you’re an introvert or an extrovert, whether you’re creative, altruistic, etc.
But what about your home staging business? As a separate identity from you, it can have it’s own personality.
Your home staging business personality is something you create, and communicate to the world.
It shapes a potential customer’s view of what doing business with you will be like. This perception will either repel or attract the customers you want for your business.
Choosing the “right” home staging business personality— for both who you are and what you want to achieve— will be critical in determining not only how much money you make, but equally important, how happy you are in your home staging business.
Here are 10 factors that make up your home staging business personality:
- Home staging business name.
- Home staging logo or word mark style and colors.
- Home staging business tag line.
- Layout of your home staging business cards.
- Visual elements and layout of your home staging website.
- Visual elements of your social media accounts (eg: header graphic, avatar, colors).
- Words you use when describing your home staging business.
- Content your home staging business communicates (website content, blog articles, newsletter, presentations).
- Home staging business portfolio (quality, style and variety of the projects that make up your portfolio and the photo quality itself).
- How you present yourself (includes your personal style, how you speak and how you act in public).
I have to thank one of my Staging Diva students for the inspiration to write this post. In a coaching call she said:
“This morning I started to write the creative brief for my logo for the graphic designer. As I followed your outline and described the personality of my company, I thought, ‘Wait a minute. That doesn’t have anything to do with my name. This is the kind of company I want to have so I need to change my name.’ That was a big thing for me. I felt a real breakthrough when I did that.”
Now, it may seem disheartening to think about changing a business name, once you’ve finally landed on one. But isn’t that easier than being saddled with a company name and business image that doesn’t fit what you’re trying to create?
We want to feel proud every time we hand out our business card or send someone to our website. If we don’t, it will hold us back in our marketing efforts.
In this new home stager’s case, going through the exercise of writing out her company personality revealed a fundamental flaw that would have sabotaged all her future marketing.
In catching it now, she is building a solid foundation for the growth and success of her home staging business.
Please share in the comments below whether you’d add any other factors to my list of what makes up your home staging business personality and any experiences you’ve had with coming up with your own.
We love to read home stagers triumphs and challenges, so please share with this community. You’ll get awesome feedback and support when you do! Plus, your comments help me know what topics I should dive deeper into in future articles!
Want to learn more about how your home staging business personality fits in?
Once you’ve identified the home staging business personality you want, the next step is coming up with a name, logo and business cards.
Check out the NEW Home Staging Business Name Handbook. I dive deeper into the concepts discussed here and much, much, more. There are tons of examples and a proven process to follow so that you can come up with the right name for your business that will serve you well now, and in the years ahead on your journey as a home stager and decorator.
As always Debra your article provides good, useful content. So thank you for that! It feels as though I may have done things backwards. I had such difficulty trying to come up with a business name that had an available domain to match. I look at my logo and think, “eh”. I don’t particularly like the colors and I recently had someone do my website and now I’m not crazy about that! Business has picked up a bit, so I’m trying not to focus on that, but if I want to change things I’d better take some steps in that direction. I’m trying to keep my spending to a minimum and the biggest issue might be not fully understanding what my “right” business personality is and what type of logo conveys the personality I want?? You’ve brought up some great points that made me realize I need to address some important issues moving forward.
Thanks for commenting Kate and I’m glad you found this article helpful.
I think the name you picked is great. I suspect a careful articulation of your brand personality would help any designer you hire come up with something you’re more excited about. If you’re part of Staging Diva Dialog, it’s something we can dive into more on our group coaching call this week.
By the way, don’t forget, you can use your Staging Diva Grad Badge artwork on your site. Just email us if you don’t have the link to it. I don’t want to publish that here 🙂