Home staging is one of those businesses you start because you feel passionate about decorating.
Sometimes you also love the buzz of real estate but you don’t necessarily want to be a real estate agent.
It was certainly that way for me.
I almost fell into my home staging business in 2002 after buying, decorating and selling 6 of my own homes in 4 cities.
Finally after flipping a house in a slow real estate market that I’d only owned for 6 weeks, I realized I could probably make a good living from my talent for transforming a property on a small budget, into one that buyers would fall in love with.
I was right about my home staging talent but success wasn’t instant!
It took me well into my second year as a home stager to figure out the right marketing strategies that didn’t cost money but got great results.
It also took me that long to realize the best way to schedule appointments so that I’d still have time to be a very involved (and protective) mom.
Equally important was getting my pricing strategy right so that I was making great money on each and every client I worked with.
There were many times during those first two years when I worried that I’d stepped into home staging shoes that were too big to fill.
I didn’t fully step into my role as a home stager because I:
- Got overwhelmed or pessimistic.
- Second guessed my passion for decorating.
- Doubted my natural talent.
- Let a real estate agent suck all my joy and confidence out of me.
Has this ever happen to you?
Would you like to know how I got through all those growing pains to the point where I can say I’ve been a professional home stager for so many years?
I’ve written 5 guides, created hours of home staging course recordings, built checklists and coaching services to help stagers no matter what phase they’re in with their business, because I don’t want others to have to struggle as much as I did.
There’s a big giant shortcut from where you are right now in your home staging journey, to where you want to be! Check out the many resources in the Staging Diva Store.
The scarcest resource we have is time, not money.
Too often we’re afraid to invest our money in ourselves. We say we don’t have enough, yet we squander our limited funds on “stuff” we don’t need (and then complain about our clutter).
We say we don’t have enough time, yet we seem to manage to spend hours binge watching Netflix, or flipping through photos and comments by people we don’t really care about on Facebook.
The reality is the only thing we can never make more of is time. When it’s up, we’re done!
While I still have a passion for decorating and real estate, I’ve discovered an equal passion for inspiring others and teaching them how to create their ideal business and lifestyle. There are now over 30,000 Staging Diva students in 24 countries who don’t have to learn everything the hard way.
If I knew at the beginning of my home staging business what I know now, I would easily have tripled my income in the first year. This would have saved me so much frustration and fear because I was supporting a young child on my own.
I could have worked one hour instead of three for the same money, or earned enough to take summers off and rent a cottage. Or, like Staging Diva Graduate Leah Fritz, I could have earned enough to fully renovate my 1920’s kitchen!
You’ll find something to help you and shave months, if not years, off the time needed for you to make money doing what you love as a home stager in the Staging Diva Store whether:
- You are just thinking about becoming a home stager.
- You’ve already started and you’re frustrated with your results.
- Your home staging business is well established but you’re looking for a way to get re-inspired or take it to the next level.
You can also join me live in a small coaching/mastermind call!
You can also join me live on the phone every 8 weeks in Staging Diva Dialog, our question and answer/small group mastermind call. That’s where you can ask me anything you want to help you with your home staging business in a small group setting. Why not join us!
Leah Fritz, Perfect Place Home Staging says
Thanks for the mention Debra! I will always love my new kitchen because it’s a symbol of what I’ve achieved as a home stager. Since that time my staging income has taken my family on some wonderful vacations, paid off various bills, and allowed me to put money away for our daughter’s education. I’m achieving my goals without dragging myself to a thankless job everyday, and that is my personal definition of success.
Debra Gould says
Woohoo Leah, that’s awesome!! You know, its about time I wrote an article about you. How about sending me some stuff to work with (including what you said above because I know it will inspire others). It will only take a few moments to fill out the easy peasy submission form at this page:
https://stagingdiva.com/homestagingbusiness/staging-success-stories/
Then I can work with that to create an article about your home staging business and get you some links and free publicity!
Thanks so much for commenting on this blog post, great to hear from you.
Stacy Goade says
Debra, what you mention about your personal experiences in year 2 of your home staging business sure makes me nod my head as I read your post. In the first year I launched my own home staging business I felt scared to walk very far in my new “shoes.” I remember being scared to death to go to an Open House and face a real estate agent. In my second year I’m walking taller as a home stager; feeling more confident. I still refer to my Staging Diva training manuals and audio recordings, but like you once did, I have begun this year to experiment with pricing and my consultation strategy so I have a follow-up visit w/each client just as they finish with my staging instructions and advice and right before they list/show their homes. I want one last chance to see my creativity and expertise done just right! I would love to hear how other stagers have set up their staging consultations. Do others get a last opportunity to make sure their clients’ homes reflect their creative staging expertise and advice?
Debra Gould says
Thanks Stacy for sharing that! I hope others will pop in and comment with what they’ve experienced too. Being in your own business really is such a journey of personal growth and development as well as the business side. That’s part of what makes it so rewarding. That stuck feeling when you aren’t moving forward as a person is no fun at all.
Amber says
Hi Debra,
I really enjoyed the Staging script purchase and all of your articles. How long did it take before you got your first paying client?
Debra Gould says
Hi Amber, It took a couple of months from when I built my website to hear from my first client. I earned $5,000 on that project and I knew I had a real business! If you’d like to take a giant short cut to success in your home staging business, I hope you’ll check out the Staging Diva Home Staging Business Training Program at https://stagingdiva.com/homestagingcourses.html