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Staging Diva Diary

Home Staging, Creativity and Fear

Written by Debra Gould -

fear and creativity

“It takes courage to grow up and become who you really are.” – e.e. cummings

Taking on new creative challenges continues to be one of my goals because I find they all feed each other.

For example, in my mid 50s, I was gearing up for my first Stand Up Comedy performance. Truly terrifying and exhilarating.… Read More →

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Surprising and Hysterical Home Staging Ideas in Book “Anxious People”

Written by Debra Gould -

Anxious People Book Cover

Recently, I chose Anxious People: A Novel by Fredrik Backman for my book club. We all enjoyed it after a questionable start in the first chapter or two.

I’ve been writing about home staging ideas for more than two decades. And, this is the first time I’m posting a book review for… Read More →

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Home Stager Confession: 10 Reasons I Love Home Staging

Written by Debra Gould -

Become a home stager

From the first time I read about home staging, it took more than 5 years to become a home stager.

There was no reason for that gap other than plain old fear.

If I’d been able to imagine the 10 reasons I’d love home staging, I’m sure I would have jumped in sooner!

I’m sharing… Read More →

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Home Stagers Who Says Work Can’t Be Fun?

Written by Debra Gould -

Home Stagers Work is Fun

I recently posted an article to help home stagers get rid of the negative beliefs or labels that are secretly holding them back in life and in their home staging businesses.

I challenged members in the Staging Diva community to identify a negative belief and then list 3 pieces of evidence to… Read More →

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Your Home As Sanctuary and How To Create That For Your Clients

Written by Debra Gould -

Your Home As Sanctuary

If ever there was a time for our homes to feel calm, safe and serene, this is it.

Thinking of my home as sanctuary — the perfect space for my soul — takes me beyond merely decorating.

As I write this I’m burning a candle that smells of “firewood and bay rum” and playing music.… Read More →

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How To Avoid The Wrong Home Staging Business Partner

Written by Debra Gould -

home staging business image

Many aspiring stagers wonder if they should have a home staging business partner.

I don’t have a partner and haven’t felt I needed one in all these years since I started my home staging business in 2002.

The idea of working with a friend is exciting. The reality could be different.… Read More →

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Home Stagers Here’s How to Avoid a Motivation Crisis

Written by Debra Gould -

Home Stagers Motivation

Home stagers, motivation is key to building your business. I’ve been self-employed for more than 3 decades (!) and I still struggle with getting stuck.

If your plant were dying, you’d think about how to nurture it back to health.

You wouldn’t blame the plant without considering… Read More →

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Favorite Books on Color for Decorating a Client’s Home

Written by Debra Gould -

color palettes for every room

As much as I enjoy Pinterest and Instagram for inspiring interior photos, I still love a good “coffee table” book!

Below you’ll find some of my favorite books on color from my own collection.

I’ll often bring a few of these books to a client’s house when I’m… Read More →

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Home Staging Business Can Be Simple or Complicated

Written by Debra Gould -

simple home staging busines

You can build a million dollar home staging business.

It would impress your relatives, friends, neighbors, and probably the media too.

Million Dollar Home Staging Business

A million dollar home staging business sounds so big, right? There are even multi-million dollar ones.

I’ve… Read More →

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How Home Stagers Use Coral In Home Staging Projects – Color Tips

Written by Debra Gould -

coral in home staging

Pantone just announced their latest Color of the Year, “Living Coral”.

Before I discuss how home stagers use coral, I must say I find the name “Living Coral” highly ironic in the face of global climate change.

While not Pantone’s mandate, perhaps they… Read More →

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I’m Debra Gould, The Staging Diva.

I created Staging Diva for women who want more creativity, flexibility, and financial success.

If you want to earn a living doing what you love, Staging Diva Training is the step-by-step plan you need to build a thriving home staging business.

Learn More

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