Information, Tools + Inspiration to Grow Your Home Staging Business
There’s nothing like appearing on a TV news show to boost your credibility as a home stager! Home staging media attention is an incredible opportunity.
It’s happened to me a few times and I’m so proud to see Staging Diva Grad Stacy Goade of Alaska Premier Home Staging make… Read More →
Many home stagers wonder if they should set the table for home staging.
Possibilities include: breakfast bars, breakfast room tables, kitchen tables and dining room tables.
What, if any, meal should you set them up for?
And if you are setting the table for a meal, how far do you go with the items… Read More →
Home staging writing is one of the key ways you’ll promote your business online and attract new customers you haven’t even heard of yet.
It’s really hard to sit down to a blank screen to write your next home staging blog, website or newsletter article. I know, because I’ve… Read More →
Many new home stagers— and sadly even some who have had a struggling home staging business for a year or more— believe that getting better at choosing/rearranging furniture is what it takes to be successful.
In other words, they’re focused solely on the practice of home staging and… Read More →
A home stager’s LinkedIn complaint that the home staging business cards and flyers she left at a client’s home had been put in a kitchen drawer during showings inspired me to share my opinion on when it’s appropriate to advertise our home staging services.
See if you agree,… Read More →
Every year the Pantone Institute™ chooses the Color of The Year. For 2014, it’s Radiant Orchid.
Great for cosmetics and clothing perhaps, but not my favorite for home staging.
My first reaction was that it reminded me a bit of that dusty rose that was so popular in the 1980s.
Thankfully… Read More →
In my last post, Choosing Paint Colors – 8 Color Moods in Decorating and Home Staging, I shared the first 4 color moods from Leatrice Eisemen’s book.
In case you missed it these were:
Tranquil, Whimsical, Nurturing and Traditional.
Here are the remaining 4 moods, and how I use… Read More →
In a recent article I shared the 5 things effective home staging testimonials need to get maximum marketing value from them.
Today, I’d like to share various ways you can use your home staging testimonials.
Basically, you’re trying to make prospective customers feel like … Read More →
Choosing paint colors is something so many of our clients have trouble with.
How many times have you gone to someone’s home and seen a bunch of swatches stuck to their walls?
One reason I’ve loved decorating since I was a little girl is that I’ve always been passionate about… Read More →
Kitchens are one of the most important rooms when determining the selling price of a home. That’s because they’re the most expensive and time-consuming to renovate.
Put a home on the real estate market with an ugly kitchen like the one seen here, and you can expect lower offers… Read More →
