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Staging Diva

Home Staging Business Report

Information, Tools + Inspiration to Grow Your Home Staging Business

Home Staging Passive Income for Greater Profits

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Debra on Television Home StagingWhen you’re a home stager, you don’t have to do all the work yourself.

Especially, if you don’t enjoy some of the tasks, or you find them too physically demanding.

There’s a profit motive too.

Home staging passive income provides greater profit with less effort.

When you know what you’re doing and how to build that into your home staging business model.

Here are examples of the many ways I earn passive income as a home stager. I earn a commission from outside services like these:

  • Professional organizing (I hate dealing with clutter, so I let someone else do it)
  • Furniture, art and accessories rental
  • Painting
  • Home repairs
  • Packing services
  • Storage facilities
  • Junk removal
  • Cleaning (interior, windows, carpets, exterior)

I recommend companies to provide these services and then I earn a commission on their sales.

A hundred here, $500 there, it really adds up in a year! 

While the bulk of my revenue comes directly from staging clients’ homes, I love the added passive income from my various suppliers.

It’s passive income because I’m not physically doing any of the work that they’re doing.

Finding Sources for Staging Passive Income

The trick is finding the right suppliers and negotiating win/win deals with them.

Have you figured out where all these outside services will come from for your own home staging business?

If not, this is a great activity to do during slow periods, as it will boost your profits over time.

Knowing who you can call for help before you need it will reduce your stress level when you’re trying to get a house picture–perfect in record time.

You can start your research by:

  • Asking friends and neighbors for referrals
  • Looking at ads
  • Asking community and homeowner associations
  • Asking retailers that would deal with the people you’re looking for (eg: local paint stores)
  • Noticing lawn signs in your area or advertising on trade vehicles
  • Searching online

While it may not seem exciting to track these suppliers down, it should be a priority.

You’ll learn more about how to identify the right people to work with in the Staging Diva Training Program.

At top left is a photo of me starting a home staging consultation, which was featured on a TV news show.

I took viewers through all the steps of a home staging project or complete transformation including:

It all had to be shown over a 3- day shoot. I had pneumonia for the last two days of it. But that’s another story, the show must go on!

Home Stagers Build Your Outside Team

Being seen by clients to have a team behind you will:

  • Enhance your reputation
  • Boost your credibility with clients
  • Provide superior client service

And ultimately all this will boost your home staging profits!

Have you figured out how you can earn home staging passive income on these outside services too?

This is one of the many topics I cover in detail in the Home Staging Business Training Program. I’ll teach you how to find and assess the right suppliers and how to make passive income from all the services you’re going to have others do for you!

Learn more about the Staging Diva Program here.

 

 

Debra Gould
Debra Gould, The Staging diva

Internationally recognized home staging expert Debra Gould created the Staging Diva Home Staging Business Training Program to teach others how to earn a living doing something they love. She has staged millions of dollars worth of real estate and is the author of several best-selling guides. With 30,000+ students in 24 countries, Debra is celebrated as one of the most influential people in the home staging industry. She appears on: HGTV, CBS Radio, CNNMoney, The Wall Street Journal, Woman's Day, House & Home, Style at Home, GlobalTV, This Old House and more.

Reader Interactions

Comments

  1. Pat Ebrahimi says

    Suggestions on where to find, how to find the tradespeople and labor you absolutely need as a stager would be extremely helpful. I have some experience that I can share finding good people by bellying up to the counters of places where they shop when they are likely to shop, such as paint centers early on weekday mornings, and/or asking the guys who work there for recommendations. They usually keep a bulletin board or book of guys and they know them, so you can ask what they are like, such as are they on time, talkative, new, etc. PLease share any other source ideas. Thanks

  2. Sveta Melchuk says

    I have started asking around for good people – especially handyman and painter – very hard to find reliable, honest and decent rates. I talk to friends, real estate agents, interior decorators and anyone else I can think of. I try to network with other people in compementary fields. I also ask at the stores… Then I call them up and, if they call me back (ha!) – I meet with them. Then I explain what I need (timeframe of essence, geographical area, size of jobs varies, etc) and see whether we can work it out…I think it’s a list which will grow and get better with time – any team building requires time. Slow but steady is my slogan…Good luck!

  3. Debra Gould says

    Where to find people and how to evaluate whether you should be working with them is discussed at length in course 5 of The Staging Diva Training Program, called “Over 30 more ways to make money in home staging.”