If you’re thinking about how to become a home stager, one of the first steps many people take is to create their home staging business plan.
This is a short document that outlines things like your getting-started budget, what services you’ll offer, and how much money you expect to make.
A business plan might sound scary if you’re someone with little business experience. Or it might be exciting if you’re a natural-born planner!
Regardless, I encourage all my Staging Diva home staging students not to get hung up on big formal plans.
If you follow the business model that I teach in my home staging courses, you’ll realize that I scaled my home staging business to making up to $10,000 a month on a shoestring budget.
Keep reading to learn how you can write your own plan!
Steps to Make a Home Staging Business Plan
1. Choose a Name for Your Staging Business
I recommend that every new home stager starts by sitting down and thinking of a name for their business. This will get you excited about beginning to promote your business, and better yet it will make things feel official!
It’s also an opportunity to consider your business’s personality. Do you want to choose a company name that evokes elegance, or perhaps something a little more fun? Are you going to use a tag line that goes with your company name?
Check out my tips for choosing a home staging company name if you get stuck.
2. Decide on Your Budget to Get Started
Home staging is one of the least expensive businesses to start, so this doesn’t need to be a big part of your home staging business plan.
Regardless, make a budget so you know how much you can spend on things like home staging training, getting a logo and business cards, marketing materials, etc.
If you can’t afford much right now, that’s okay! Because you’ll be your own boss, you can grow your staging business at whatever pace feels comfortable for you.
And when you follow my Staging Diva Business Model, you’ll need very little money to get started. You’ll be able to start on a shoe string, just like I did.
Whatever you do, make sure you don’t waste any money on the most common home staging business traps:
- Paying for expensive home staging certifications: Home staging is an unregulated industry, which means that companies promising to give you “official” credentials are making false claims.
- Investing in a home staging inventory: This is totally unnecessary, and will cut into your bottom line.
- Spending money on magazine ads, newspaper ads, and door-to-door postcards or flyers. There are tons of no-cost marketing things you can do that are not only free, but work even better!
- Giving away your time with free home estimates, or significantly discounting your services to real estate agents.
3. Make a List of Services to Offer Home Staging Clients
There are many ways to be a successful home stager. A key part of your home staging business plan is outlining what kind of business you want to have.
For example, some home stagers specialize in vacant properties that require furniture to be brought in.
Personally, while I’ve staged tons of vacant homes over the years, I like to focus on home staging consultations for owner-occupied homes. They’re fast, simple and pay well. Plus, I love choosing colors and rearranging furniture that’s already in a home!
You should also take this opportunity to consider how much money a home stager makes.
Many home staging projects involve doing a single meeting, so make sure you’re not the cheapest stager in your area! Otherwise you won’t make any money, and you’ll attract clients that don’t value your services.
With the right pricing strategy, many home stagers make more from 2 or 3 staging projects per month than they did working full-time jobs!
I teach my exact pricing strategy in the Staging Diva Home Staging Business Training Program because it’s so important.
4. Brainstorm How to Get the Word Out
Are any of your friends thinking about selling their homes? Do you know any real estate agents that can help you get started?
Even if you answered “no” to both of these questions, there are tons of cheap ways to spread the word about your home staging business.
The two most important parts of your home staging marketing will be your website and portfolio (click here to learn how you can build a portfolio in one weekend!).
If you’re really stuck on how to market your home staging business, check out my Simple Marketing Plan Companion.