Top 10 Reasons Home Staging is a Great Business

If you have a flair for decorating and an interest in real estate, Home Staging could be the right career for you.

This service business, also called Property Styling, Real Estate Staging or Home Styling, is based on the art of decorating a home to sell quickly and for top dollar.

Home Staging is a great business to run from a home office for these 10 reasons:

1. Home Staging is a low cost business to start.

You can work from your own home office (or a laptop on your kitchen table). You don’t need a store front or inventory.

You also don’t need expensive advertising to grow your home staging business successfully.

2. There is no need to invest in inventory or recruit others into the business.

Home Staging is not a multi-level marketing (MLM) scheme.

If you’ve researched home-based business, you’ve encountered lots of schemes that want you to buy inventory and recruit others too.

These are multi-level marketing schemes.

Home Staging is NOT a multi-level marketing business.

Home staging is something you can do on your own without any recruiting pressures. You aren’t expected to pester every friend and casual acquaintance to invest in your “unique opportunity.”

3. Home Staging has been recognized as one of the best growth businesses.

Entrepreneur Magazine identified home staging as one of the hottest growth businesses. The Staging Diva Program is the ONLY home staging business opportunity recognized by the magazine every single year since 2005 in their business start up guide books.

As your own boss, you are in control of how fast you want to grow.

There are no outside income pressures because this is not a multi-level marketing scheme.

4. The financial rewards are there if you work hard to build your Home Staging business.

Home Stagers create real wealth for their clients by effectively decorating their homes to sell quickly and for top dollar.

Once clients realize the significant return they can make on home staging services, it’s perfectly reasonable to spend several hundred dollars for even two hours of a stager’s time.

In other words, you can make a high income as a home stager.

Working only half a day, you can make what many people take a whole week to earn. If you have five clients in a single week, you can earn more than you did in an entire month of working full time.

When the real estate market slows, the demand for (and interest in) home staging services grows as desperate home sellers look for an alternative to costly price reductions.

And, home staging businesses thrive in hot real estate markets too. Savvy home sellers realize the greater profits they can make boosting the number of buyers bidding on their homes.

5. You’ll still have time for family or other demands while being a home stager.

You control when you meet clients. If you only want to work during the day when your children are at school you can arrange it that way. Just say, “I have an opening for you on Wednesday morning at 10:00 AM” , or whatever suits YOUR schedule.

In fact, one Staging Diva Graduate built her home staging business while home schooling her kids!

Or, if you want to start this business on the side while you already have a full-time job, then you can meet your clients on evenings and weekends.

Many of them will really appreciate it as they work themselves.

6. As a Home Stager, you will have daily opportunities to be creative and meet interesting people.

Home Staging projects very much depend on the creative solutions you develop for your clients. Each one is unique.

You’ll see the end result quickly and meet lots of different people as you deal with real estate agents and homeowners.

7. You will enjoy variety and a sense of adventure as a home stager.

Home Staging projects are very short term, lasting days or a couple of weeks.

Each house (and it’s contents) are different, so there are always fresh creative challenges ahead.

8. You decide who you want to work with and what kind of projects you want to take on.

A home staging project is short term. If you find yourself with a client you don’t like, they won’t be in your life very long.

If certain real estate agents treat you with less respect than don’t work with them again!

There are thousands of real estate agents to choose from in most markets. Did you know that in California alone there are over 200,000 agents?

Clearly not all of them are equally good or equally pleasant to be around!

9. Since you visit clients in their homes, you do not need to worry about what your own home looks like.

Nobody needs to know where your home office is and they certainly don’t need to visit your home.

So, don’t worry if your house isn’t a reflection of what you want to present to Home Staging clients.

The most important thing is to always present yourself in a professional manner.

10. You don’t need specialized training or official credentials because there are none in this industry.

Despite what some organizations claim for their own marketing reasons, there is no such thing as official home staging credentials.

You can call yourself a Professional Home Stager today and no one can say anything about it.

Of course calling yourself a Home Stager doesn’t mean you’ll automatically know how to price your services, build your business and get clients.

These are important skills to acquire if you want to be financially successful. The relevant point here is that you don’t have to undergo years or even months of training to get into this business.

In fact, the Staging Diva Home Staging Business Training Program will teach you how to grow a profitable and creatively satisfying business in 10 to 12 hours.

You need to already have a basic talent for how to arrange furniture in a room because this is not a hands-on decorating course.

If you sign up for my FREE quiz to see if the home staging business is right for, I’ll send you an invitation to join me for a FREE mini-course in the weeks ahead!

“The Staging Diva Business Training Program is worth every penny!

While there are other home staging courses out there, I’m so happy I follow the business model Debra teaches in her program. It is specific, concise, and thoroughly explained.

In addition to her courses, Debra offers SO many supplemental materials that are incredibly helpful too. The community of Staging Diva Graduates is another bonus, as we all support each other and share each other’s wins.”
— Cristin Lyons (NC)*Raleigh Staging & Design

“The Staging Diva Program is very well organized and explains in the most straightforward terms how to set up your business, maintain and grow it.

By the time I was on Course 3, I had already completed three home staging jobs which more than paid for all the training!

Debra’s step-by-step process allowed me to start a 2nd career doing something I probably should have been doing all along!”
— Rob Reinhart (CA)*Make It-Home

“Once I decided home staging was for me, I was terrified of starting my own business. Staging Diva Training gave me the confidence to do what I love, and contribute to our income after being out of the work force for 15 years.

Debra gave me the information I needed to get over my fear of failure, charge what I’m worth, and get out there and start my home staging business!”
— Kelli Hughes (TX)*ReAbode Home Staging and Redesign

“I felt like I hit the jackpot when I found the Staging Diva Program. I bought it without hesitation and began my training immediately.

I’m excited and inspired. The courses exceeded my expectations and gave me the knowledge to confidently start my own staging business.

So grateful for what I learned from Debra. She shares her gifts and talents so generously!”
— Mary-Maye Lorriman (UK)*Room by Room Interiors Ltd

“The Staging Diva Program was such an influential part of my home staging business plan. The business tools, processes and procedures Debra Gould outlines in the program set you up for success.

I have taken other courses but none compare to the comprehensive program with Staging Diva.

I truly appreciate all Debra’s help and guidance through the courses and group coaching calls. She is such a great inspiration!”
— Lori Carbone (NJ)*Spaces That Speak Home Staging

“I love Debra Gould’s straight forward approach and candor. As a home stager, she knows first-hand what it’s like in the field. Debra is running her own staging business as a real business and knows what it takes.

Debra is truly an uplifting woman and I continue to aspire to follow her lead. Her amazing passion for home staging is felt all the way over here on the Jersey Shore.”
— Wynette Williams (NJ)*Red Robyn Interiors

“The Staging Diva Program taught me many secrets about home staging consultations— especially how to charge, and have no inventory.

I took another home staging course before Debra’s and the Staging Diva Program really helped build my business. Debra forced me out of my comfort zone, she is such an inspiration! Now I know I can make a difference in many people’s lives.”
— Susan Bierig (NJ)*Re-deZine The Shore Way LLC

“I loved Debra’s no-nonsense style of running a home staging business, it’s very easy and straightforward. She keeps it simple, and it all “clicked” for me.

I now have the confidence to get out there and do what I am passionate about. I knew I had the talent, and now I have the business knowledge to round out my staging business. Thank you Debra!”
— Judy Chizmar (PA)*Judy Chizmar Home Transformations

“The Staging Diva Program is fantastic! I wish I had found it before completing a different home staging course. The program provided me with valuable business information that the other course lacked.

I am very impressed with Debra Gould. It is quite evident that she is honest and ethical in all her dealings with her students and clients, and that’s #1 in my books.

She truly has become my mentor!”
— Monique Milne (MB)*Milne Well Dressed Homes (MB)

“I’m so glad I came across the Staging Diva Home Staging Training Program. It’s a perfect fit for me with Debra sharing her business model and what has worked for her. She takes the guess work out of how to run a successful home staging business.

Debra is supportive, down to earth and has a wealth of experience under her belt. I can now express my creative passion with more confidence following her guidance.”
— Shelley Giffin (QLD AU)*Rooms for Miracles

“The Staging Diva Program is very comprehensive, flows well, is explained simply, and the content is engaging. I loved the combination of information from Debra mixed in with student questions.

I do not need a business background to be successful as a home stager after taking the Staging Diva courses. They gave me the confidence I needed, to know that I can be successful.”
— Haana Nyamekye (MD)*Zuri Sophia Interiors

“I love that I’m pursuing a career that pays me to be creative, rather than spending my time working for someone else.

Plus, I have the freedom to be available to my family when they need me.

The Staging Diva Program filled in all the questions that I still had after completing another ‘hands on’ program. Thank you Debra, I now have the confidence to build my staging business.”
— Tracie Lacroix (BC)*Sold by Design

“This is the first time in my 57 years of life that I am pursuing something solely for myself — despite my often paralyzing fear!

I’m optimistic and excited to see what the new year has in store for me— due in large part to having found the Staging Diva Program and feeling prepared to take this new journey as a home stager. Debra, thank you sincerely!”
— Lisa Tyus-Lee (OH)*Lights Camera Stage LLC

“Debra’s knowledge and expertise on how to start a home staging business have inspired me.

As a seasoned Real Estate Agent who already staged clients homes, I believe this is a great business to be in.

I am moving my dream of staging homes into a separate business because Debra taught me how in the Staging Diva Program. Thank you Debra!”
— Leslie Manson (BC)*Staging Homes by Leslie

“I appreciate Debra’s candid approach. It’s the reason I chose the Staging Diva Program over other home staging courses.

My first project sold the first day on the market for more than the asking price. This confirmed I’m in the right business.

Thank you, Debra!”
— Casey McDougall (TX)*Custom Home Staging

“I loved the Staging Diva Program! I was skeptical about the format at first, but it was great. The notes were concise and easy to follow. Students asked questions I was wondering about myself, and Debra is clear and direct.

I’m confident in my decorating abilities, but wasn’t sure how to run a professional and profitable staging business. Debra walks you through the entire process.”
— Deborah Brischler (CA)*Home Staging Solutions

“The Staging Diva Program will help me avoid possible mistakes and has provided great clarity on many grey areas— which is great!

I love staging homes and since doing the program, I love it even more as I am confident that I can provide a really worthwhile and valuable service! These home staging courses are very practical. I wish I had completed them sooner!”
— Clodagh Doyle (Ireland)*Placelift Property Renovation Specialists

“I have never been so driven, passionate and totally motivated as I have been since completing the Staging Diva Program. I have not lost any steam nor any excitement.

The fact that the program is start-up business and marketing related to home staging makes it so perfect.”
— Dane Caldwell (ON)*2 Hounds Design

“I knew what I wanted to do as a home stager, but I didn’t know how to go about it. Staging Diva gave me the processes and I followed them.”
— Meg Ritchie (AU)*Gold Coast Homestaging

“I already have a knack for the decorating part of home staging, but I lacked the business side of things.

The Staging Diva Program was great to have at my fingertips so I could listen at my own speed and in my own time.

I was concerned about handling all the paperwork I thought had to be involved in the contracts and such, but Staging Diva has made it SO much easier!!”
— Amy Brown (MO)*Simply Staging by Amy