Last week I started a discussion about why I don’t recommend home stagers carry their own inventory of furniture to rent to their clients.
I told a story of a Boston stager I know who got sucked in to multiple ‘don’t pay a cent events’ and ended up with truckloads of furniture she couldn’t pay for, and I want to help other stagers avoid making the same mistake.
Some home stagers believe they need to carry their own furniture inventory because they live in a small town where there isn’t a large furniture rental company. If these stagers would think outside the box, they would see several alternative means of sourcing furniture without going out and buying it themselves just to rent to their clients.
In this economy, it’s not difficult to negotiate with furniture retailers savvy enough to recognize an opportunity to earn additional revenue.
Offer to rent some of their showroom furniture for staging projects.
Approach used furniture stores and antique shops as well. Home buyers don’t expect to see all brand new pieces in a home they’re viewing— in fact, some previously loved furniture will help to make the home look less staged.
There are many pros and cons to owning your own furniture inventory that are discussed in the Staging Diva Home Staging Business Training Program.
The first question a new home stager needs to consider is whether they are going into home staging to be in the furniture rental business.
Because make no mistake, the furniture rental business is it’s own business, it is not just a service provided by stagers. Just because many stagers build up their own furniture inventory doesn’t mean it’s always the best business decision, or that it has to be that way to grow a successful home staging business.
Please share your thoughts on this topic by commenting below to add to the discussion!
Debra Gould, The Staging Diva®
President, Six Elements Home Staging
Home Staging expert Debra Gould also known as The Staging Diva knows how to make money as a home stager and is determined to inspire and teach others to do the same. More than 30,000 Staging Diva students are learning how to profit from their decorating talents and run their own home staging businesses. Learn more about the Staging Diva Home Staging Business Training Program.