Some people suggest home staging is a deceitful practice because it’s meant to disguise real problems.
This is not the case.
Home staging lets a home’s best features shine through. It shouldn’t hide serious problems that need to be addressed.
The entrance of this home says “Fixer Upper” because of all the junk on the porch, overgrown hedge and peeling paint.
But it’s actually a sound property that needs some care to change the first impression from “Fixer Upper” to “Welcome Home.”
I recommended a fresh coat of paint on the porch, stairs and railing, plus junk removal and garden maintenance for this client as part of my home staging consultation.
These services are all part of what any professional home stager should consider. These suggestions aren’t misleading as you can see in this example.
Home staging isn’t a band-aid solution for much larger problems.
With these properties it makes more sense for the owners to invest in repairs before staging.
Home Staging Ethics
It’s important to have ethics as a home stager.
“Home staging with integrity” means that the home stager won’t just “put lipstick on a pig” without trying to fix problems first.
When a home has obvious defects, no amount of paint or new furniture will disguise the problems for long.
When asked to stage such a home, suggest that the owners fix what’s wrong first. Hiding defects with staging isn’t appropriate.
Besides, major problems will be revealed in a home inspection anyway.
Home stagers aren’t trained as home inspectors. We’re not experts at structural issues. But, when you notice obvious problems, point them out.
There are (or should be) home staging ethics.
There’s a big difference between patching plaster and repainting after a leak has been fixed, and doing the same to hide a leaky roof.
You won’t know if they’ve really fixed the leak. If the home seller tells you they have, and you don’t see water, take them at their word.
It’s not your responsibility to make sure the home is fixed. I believe it’s your responsibility as a stager not to deliberately hide problems.
If a leaky roof shows up in a home inspection, the home seller will be no further ahead hiding the problem with a fresh coat of paint.
Besides, their deal may fall apart when it could have gone through had they addressed the issue in the first place.
As a home stager, you should emphasize the need to fix the leak and why. Suggest once that’s done that the wall be repaired and painted.
You’ll pick the colors, but that does not remove the responsibility of pointing out what needs to happen before any paint goes on the walls or ceiling.
You Can Turn Down Home Staging Clients
I once refused to stage a dilapidated house that had sat on the market for months without an offer. Instead of calling me, the vendor should have called a contractor first.
I advised him to drop his price to the land value and sell the home as a ‘tear down’. Or, take the property off the market, repair all the problems and then call me to stage it afterwards.
As a professional home stager, you don’t want your home staging business associated with problem properties masquerading in nice paint and furniture.
There are plenty of solid houses crying out for cosmetic changes that can make all the difference in a real estate sale.
Let your creative talents as a home stager shine on these.
Don’t waste your time or reputation staging obvious tear downs. Instead, keep marketing your business and more of the right clients will follow!
Home stagers, have you ever been asked to stage a home that went beyond your home staging ethics? How did you handle it?
Do you agree that we should try and get our clients to fix problems before staging? Please share in the comments below.
Jayne Steuart says
Debra,
Kudos to you for bringing up this subject. I have personally seen and heard stagers, homeowners and contractors attempt to hide potentially serious and/or costly flaws in a home for the goal of “pulling the wool over the eyes” of the would-be buyer. Nothing will put you on the “bad reputation
list” faster than using deception as a way to earn a dollar.
Thank you for holding this fun and budding industry to such a high standard! It helps us all.
Jayne
Carla Hambleton says
Hi Debra,
I can’t image anyone purchasing a home who would not ask for a home inspection to uncover any possible underlying issues the home may have. I agree with you 100% in that staging is just to spotlight the possibilities for the buyer! It’s like dressing up and having your hair done for a wedding instead of going in your usual ponytail and denim jeans you wear everyday. Who doesn’t want to be seen all dolled up for a special event!
Ana Hitzel says
Debra,
All so true, I blogged a while back about this subject and how “the cover up” aspect of staging was one of the misconceptions about our business I faced as a new stager. http://activerain.com/blogsview/589075/my-name-is-mud
I always hit hard on the repair issues in any consultation even if it means I end up losing the staging job.
Ana Hitzel
Owner
AccentPositives
Corona, CA
Danica Henninger says
“Home staging not meant to cover real flaws” is another example of a helpful topic that addresses what a stager can say to a recalcitrant home owner. I appreciate these Business Report blog topics. What I’d love is to be able to print each one as it appears in the report so that it looks nice in my personal notebook where I have a tab for “Debra Gould’s Staging Diva Blog Advice.” But my printer turns it out in 10 point type. Any way to preserve the look of each sheet without losing the attractive presentation? Thank you, Danica
Debra Gould, The Staging Diva says
Danica, I’m glad you’ve found my articles helpful. One of my goals is to help raise the quality of home staging related information that is out there. Not just for home stagers, but also for the general public and real estate agents.
Thank you for your question about printing out my blog posts. You motivated me to find a way to make that easier for everyone. You’ll now find a “print” button at the top of each story.
Jody Tullous says
Debra,
I, too, really appreciated the article on staging with integrity. I helps so much to have these topics broached by someone with the success you have found in the staging industry. Not only are there still people out there who voice their opinions negatively to the concept of staging , but sometimes people who don’t say anything, are still thinking it. As a straight forward person, I love having it out in the open! So once again, thank you!
Jody Tullous
Symplicity Home Staging & Design