Home stagers, have you ever heard of Akio Morita? Probably not.
He started a company that produced a rice cooker. Unfortunately, it burned more rice than it cooked and less than 100 units were sold.
Had Morita and his partners given up, his company – Sony – wouldn’t be a household name.
James Dyson developed 5,126 prototypes over 5 years before succeeding in inventing the first bagless vacuum cleaner.
Oprah was fired as a television reporter. Because she was “unfit for TV.”
After being downsized from her airline industry job, British Columbia mom Sandra Wilson needed to make money.
She invented Robeez shoes when she cut up a bunch of old purses in her basement to make little booties for her son.
Ten years later she sold her private company to Stride Rite for over $30 million.
Home stagers, there’s a pattern here.
There are thousands of stories like these featuring people who faced rejection. They persevered despite the nay sayers.
While I don’t pretend to be in the same league as the examples I’ve just mentioned, it was not all that long ago that I started my staging business and spent over a year as a fairly broke single mom as I tried to figure out the right formula for making money as a home stager.
Everyone said there was no market for home staging. Real estate was selling quickly, often with multiple offers.
I kept going and into my second year I was making up to $10,000 a month just in staging fees!
Fast forward to today.
I’ve shared my blueprint for how to have a successful home staging business with thousands of students in more than 20 countries.
I recently posted a success story about a Staging Diva Graduate in Alaska. It struck a chord with several home stagers like Jackie Nordeman who wrote:
“It is very encouraging to hear how many home stagers fit into one ‘Big Boat’ and we don’t sink it! By nature I’ve never been one to give up easily, yet my one big dream of having and running my own business has teetered on the edge of quitting several times in a short period.
While I am determined, I’m not aggressive. So when I stopped in at an open house one day I was shocked by my own behavior.
I was so close to leaving without getting out of my vehicle! Instead, I walked up the front steps and into the home to meet the real estate agent!
Something inside me took over and I said to myself,
‘This is it! 2 feet, Jump in! These folks need you!’
Well was I shocked when the agent said, ‘I recognize your van and I’ve been meaning to call you.’
Can you imagine how things would’ve turned out had I just driven away?! The reason the agent recognized my van was because of the very bright and bold logo I had just had professionally installed.
Since then I have done a home staging consultation for him and he recommended me to one of his colleagues and I did a consultation for her too, all in one week!
Thanks to Debra and the comments of others, I remain inspired to persevere!”
See what can happen when you make up your mind to just keep going.
No matter what anybody else says and despite the negative voices in your head?
The great thing about a home staging business is you don’t don’t have to invest in inventory or build countless expensive prototypes like Dyson to get your business off the ground.
Compared to the examples I shared at the start of this story, home staging is such a low risk business!
I’ve collected 10 inspiring stories about home stagers and how they got their start, in a special FREE REPORT, “Ask Staging Diva: Can a Regular Person Like Me Become a Successful Home Stager?”
You can grab your FREE copy here.
Home Stagers, It’s Your Turn to Share
What motivates you to keep going? Please share by leaving a comment below. I know you’ll help motivate others.
And if you’d like me to write an article about you, please go here.
lelia moran (student) says
On my way out to work this morning,thought iI would quickly check my hotmail.Feeling a little discouraged and overwhelmed at the same time,low and behold ,I read your new article abo
ut the power of sticking to it.. This was just what I needed to hear .Have been in my nursing career for 25 years thinking to myself that Ok,here II go again,out the door ,still not able to fulfill my passion for decorating.As single moms we have to keep going out there to support our families.I have just created a web page and registered my company name Home staging flaire.com,yes, it is still under construction but your article gave me hope this morning as I left for work at the hospital.I am determined to make it in this business soon and nothing is going to stop me.!! Need to order level 3 real soon!!
Jodi Whalen says
I LOVE reading things like, especially the store about Robeez…amazing, what a brilliant idea, gave me a nice lift today Debra, thank you!!
Debbie Fiskum says
So true, just when you think there’s no future, something turns up! But you have to get out there and DO something. Network, build a great website, send out flyers, join specific groups and just get known! It’s the only way you’ll push your company forward.
I specialize mostly in staging vacant house, but I do all types of staging. Find your niche and go after it!
Debbie, Perfect Home Staging Denver and now with White Orchid Interiors!
Debra Gould says
Thanks all of you for that feedback. Comments from my readers help me know if I’m on the right track and writing about things that you’re interested in.
My goal with this blog is to both inform and inspire creative people who are brave enough to embrace their talents and get out there and use them to both help others and make a living at the same time.
I hope to always be adding to your “tool kit” by giving you ideas that help you do what you do!
When I’m not on here “just talking to myself” it’s way more fun and I always learn from you too. So keep those comments coming and I’ll keep writing articles!
Tristan Bliss says
It’s been over two years of pushing through tough times with my business. Just when I think I can’t hold on for one more day of not getting the flow of clients I hoped to have by now, something unexpected happens that makes this journey worth hanging in for.
For any new home stagers, save yourself and your business from unnecessary struggles and take Debra’s course. Every possible thing you need to know for a successful start to your business is right at your fingertips.
Debra Gould says
Tristan, Thanks so much for that feedback, I really appreciate it! I’d love to feature you in an article and give you some free publicity for Blissfully Designed. You can submit details at:
Thanks again for posting your comment and best wishes for your continued success!