While the economy was taking its toll on established home stager, Leah Fritz’s business, Leah was hunkered down, working on her marketing despite the storm of uncertainty swirling around her.
She wasn’t distracted by a constantly ringing phone so she invested time in the development of… Read More →Home Staging Professionals Need Confident Image
Much of your professional image, your public perception and essentially your success as a home staging professional, boils down to the amount of confidence you have in yourself and your abilities.
This point is demonstrated brilliantly in a quote about leadership from Adlai Stevenson,… Read More →
Home Staging Services Don’t All Have to be Done by the Home Stager
Home stagers often need to either provide or recommend outside services, in addition to doing the actual rearranging of furniture.
The most common of these home staging services include:
Sourcing and selecting rental furniture/art/accessories Purchasing accessories (bedding, towels,… Read More →Home Stagers – Tips to Face Your Fears and Keep Going
I talk to so many new home stagers or people wanting to get into the home staging business and almost every single one of them eventually mentions how their own fear can get in the way of moving forward.
Depending on where they are in their business, these fears can range from “what if the… Read More →
Basic Home Staging Tip: remove ‘keep out’ signs
I was chatting with a friend recently who happens to be in the market for a new home. She thought of me when she did a drive-by of a property she saw online, in the rural area where she lives.
It was the perfect location for her family and it was surrounded by attractive homes but there was a huge “Keep… Read More →
How Home Stagers Ruin Their Business Image
Everyone embarking on a journey of self employment faces the same logo dilemma:
“Do I invest money in getting a professional to design it for me, or do I put together some clip art and a fancy font and do it myself?”
I’ve heard complaints from many home stagers over the years about how they have… Read More →
Downloadable home staging training not as high-tech as it sounds
If you’ve been thinking of buying the downloadable Staging Diva Program (the cheapest way to get these home staging courses) but are reluctant to do so because you’re intimidated by the technology, I want to rest your fears.
The courses are downloadable but you don’t actually do the program… Read More →
Home Stagers, Watch the Power of Staging Success Stories Over Home Staging Statistics
Home stagers who take the Staging Diva Home Staging Business Training Program know that I emphasize using staging stories to pull your audience in rather than throwing a bunch of home staging statistics at them.
Please know that when I say “stories” I’m not suggesting… Read More →
Virtual Staging or Just Misleading Pictures?
Depending on what email lists you belong to, you may have recently received a message or two attempting to sell you virtual staging software.
I know this because I’ve heard from many of you curious about my take on this practice.
In my opinion there are two types of virtual staging.
The first… Read More →
Biggest Block to Home Staging Business Success Isn’t What You Think
Home staging business success relies on a few things.
Teaching thousands of stagers since 2005, I’ve noticed the biggest barrier that stops so many in their tracks.
This metaphor occurred to me one of the many times I thought I was lost.
I lived in 3 different cities in 4 years and learned… Read More →