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home staging

No home staging projects. Do you cut your losses?

Written by Debra Gould -

Monique Milne

You wanted to become a home stager ever since you first heard of the industry on HGTV. You knew it was the perfect career for you because of your natural design talent and entrepreneurial drive. You decided six months ago to dive in and start a home staging business. You felt like you had chosen… Read More →

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Never give up…

Written by Debra Gould -

“Never give up, for that is just the place and time that the tide will turn.” Harriet Beecher Stowe

I remember speaking with a home stager, years ago, who was frustrated that her one year old business wasn’t very successful so she planned to give up on her dream and close … Read More →

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How Home Stagers Can Approach FSBO Properties

Written by Debra Gould -

FSBO Sale Home Staging

With FSBO properties being so common in the marketplace nowadays, you’re probably wondering how to attract some of them to your home staging business.

Targeting FSBOs or “For Sale by Owner” properties is a great idea but remember, they’re selling their homes themselves so they don’t have… Read More →

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In home staging scenarios there is no black or white

Written by Debra Gould -

Part of the appeal of a home staging business is the many variations of ways to work with people depending on the situation they’re in. As home stagers we get to work with real people, in their own homes where they are their most comfortable, natural selves. This is a very welcome contrast from… Read More →

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Home Stager Income and Lifestyle Changes Depend on Starting Point

Written by Debra Gould -

home stager income

Do you imagine yourself scrimping, saving and starving during your first and second year in business as a home stager?

It’s true that you may have to make some adjustments in your lifestyle when you set out to be your own boss.

When I started my home staging business in 2002, I was living in a very… Read More →

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Aspiring stagers, are you willing to act on your dream?

Written by Debra Gould -

“What you have to do and the way you have to do it is incredibly simple. Whether you are willing to do it is another matter.” ~ Peter F. Drucker

Aspiring home stagers, I want you to think about that quote for a minute and how it relates to your desire to start a home staging business… Read More →

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Home Stagers: Keep Your Home Staging Business Receipts

Written by Debra Gould -

home staging business receipts

Are you saving your home staging business receipts?

When you decide to go into business for yourself as a professional home stager, you have no choice but to start thinking about business expenses.

One of the advantages of operating your own business is that you get to write off many of your… Read More →

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Staging gets house sold in 5 days with multiple offers over asking

Written by Debra Gould -

Home Staging In Hot Real Estate Market

If there’s one thing most home stagers can agree on it’s that there’s never a dull moment in this career.

You’re constantly being challenged and forced to think on your feet, it really is an exciting career.

It’s only made better when you hear back from a client about the results your … Read More →

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If you don’t use your talents, nobody will.

Written by Debra Gould -

“You are the only person on earth who can use your ability.” Zig Ziglar

I want you to take a few minutes to really think about that quote. It’s meaningful for me because one of the reasons why I pursued a career in home staging was that I didn’t want to get to the end of … Read More →

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Home stagers can work as much or as little as they wish!

Written by Debra Gould -

Debra Gould Single Mom

Many Staging Diva Graduates start out as part-time home stagers because they simply can’t afford to leave their job right away. This option works great for many people who are able to decide eventually whether they’re making enough money to warrant quitting that day job or if they just enjoy… Read More →

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I’m Debra Gould, The Staging Diva.

I created Staging Diva for women who want more creativity, flexibility, and financial success.

If you want to earn a living doing what you love, Staging Diva Training is the step-by-step plan you need to build a thriving home staging business.

Learn More

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*Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. The testimonials and examples used are exceptional results, don’t apply to the average student and do not guarantee that anyone will have the same experience or achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.