In the story Tara answers Maureen Wallenfang’s questions about what home staging is, what home staging costs and one of the key things she learned from me about the business of real estate staging. Tara’s answer:
“Debra Gould said people don’t know what to expect from a home stager. You need to be very upfront with people. Explain exactly what is being done, what costs are involved and when those costs are due. She taught the business side.”
In course 4 of the Staging Diva Home Staging Business Training Program, Staging Diva Sales and Marketing Secrets to Boost Your Home Staging Business, I discuss many marketing ideas, including how to get media coverage like Tara’s. It’s so important to building awareness of home staging with home sellers and real estate agents and also to establishing yourself as the local expert.
Tara Hansen is a member of the Staging Diva Directory Of Home Stagers, which is a great vehicle to help the media find you when they’re writing stories about home staging.