Staging Diva Graduate Tara Hansen of Closing Stage WI, was recently featured in an article on home staging in the Appleton Post-Crescent newspaper, which is part of the USA Today Network.
The reporter, Maureen Wallenfang, also called me for background because Tara mentioned the Staging Diva Training Program when when she was interviewed.
That was a smart move on Tara’s part, because I could provide additional information about what home staging is and why home staging works to turn it into a longer article.
Reporters always like to speak with multiple sources for a story. If you’re a Staging Diva student or grad, isn’t it better that they call me rather than your local competition?
Media Coverage Gets Results for Your Home Staging Business
Within days of the story appearing, Tara booked 3 staging consultations, one redesign project and a presentation to local real estate agents.
She also heard from local businesses who want to work with her.
Such is the power of media coverage!
In the article Tara answers Maureen Wallenfang’s questions about what home staging is and what it costs:
“Debra Gould said people don’t know what to expect from a home stager. You need to be very upfront with people. Explain exactly what is being done, what costs are involved and when those costs are due. She taught the business side.”
In course 4 of the Staging Diva Home Staging Business Training Program, Staging Diva Sales and Marketing Secrets to Boost Your Home Staging Business, I discuss many marketing ideas, including how to get media coverage like Tara’s.
Being featured in the media is so important to building awareness of home staging with home sellers and real estate agents and also in establishing yourself as the local expert.
Congratulations to Tara – this media exposure should enhance her growing business.
It is good to see home staging in the news in a “reality based” application.
Kathleen Lordbock
Re$ale Design & Home Staging
Brainerd, MN
Well done Tara, a great article and some fantastic exposure for you.
Very nice article Tara. You sounded very professional and knowledgeable. Congrats on the great exposure for you and your staging company.
Thanks for all of the congratulations and well-wishes. In the few days since my article ran I have booked 3 staging consultations, 1 redesign, a presentation to local real estate agents and an inquiry into whether I am hiring! I also have been contacted by some local businesses wanting to form alliances. And to think it took a lot of convincing to get the article in the first place! One client told me that after reading the article he thought, “finally, something that makes sense!”.
Congratulations Tara. Such is the power of media coverage and why I encourage my students to view the media as one of their four key target audiences for marketing.