Home staging is a service that not everyone has tried yet, despite what’s happening in the real estate market. That’s changing and often it’s the wives who have to convince their husbands to try hiring a home stager for home staging tips to sell their home faster and for more money.
Usually I deal with the wife almost exclusively when it’s a couple selling their home. Sometimes the husband speaks to me first by phone before agreeing to hire me for home staging.
When the couple attends my home staging consultation, it’s not unusual to hear them take turns saying, “I told you so,” as I give my home staging tips and recommendations.
That’s one of the reasons our services are helpful— we’re that independent third party who can help them decide what finally needs to be done. It saves them from going around in circles debating each decision or from feeling bad because they felt they had to go along with something their spouse wanted that they don’t agree with.
As a home staging expert in this situation, your clients will generally defer to your recommendations, especially when you charge enough for your services. The more they’ve invested in your home staging consultation, the more likely they are to act on your advice. That’s one of the many reasons I recommend charging more for your services – you deal with better clients!
What do you do when a husband is skeptical about your home staging tips?
A special thanks to Colorado Staging Diva Graduate Donna Richter of Designs by Donna, LLC who shares this experience she had with a recent home staging project:
I worked with a client to sell their home because they needed to move out of state. During the meeting the husband could not join us. After the husband saw my list of home staging tips and suggestions he said, “This is ridiculous. There is nothing on this list that will help sell our house.”
So the wife did most of the work on the list by herself.
After moving a love seat out of the living room and replacing it with a recliner and the other changes to the house, he said he could not believe how great the house looked and how much larger it looked. The wife felt great about all her work.
The house then went on the market, it was sold on day one for full asking price. She is a believer and I think he is now as well.
The Staging Diva Training Program taught me what to focus on during a home staging consultation and how to explain how staging could help sell the home to my clients.
As you can see from Donna’s living room photo, this is an average house that’s well presented. Home staging doesn’t have to be over the top with tea trays on beds and sea shells in the bathroom. In fact, I’ve argued in the past that those home staging tricks don’t actually work!
What’s your experience dealing with couples as clients? Who is the most open to your suggestions? Please add your comments and share this story on Facebook using the links below. It would be great to get a lot of different points of view from home stagers.
Debra Gould, The Staging Diva®
President, Six Elements Home Staging and Voice Of Possibility Group Inc.
Debra Gould developed the Staging Diva Home Staging Business Training Program to teach others how to earn a living doing something they love. There are more than 7000 Staging Diva Students in the U.S., Canada and over 18 other countries. Debra is frequently profiled in the media for her home staging expertise and is the author of 5 guides for home stagers.
Donna Richter says
Love to see these results. Never gets old. Thanks for sharing the story
Debra Gould says
Thanks for taking the time to comment Donna! Your feedback helps me know what types of stories my readers enjoy and find helpful (so I know to do more of them).
Diane Romick says
Fantastic reminders within this story: have leave-behinds of staging stats and a client ”to do list” format brochure to accommodate lower cost projects; follow up with client and realtor to learn the outcome; gather testimonials from both believer and skeptic…so cute.
Staging Diva-thanks for an award winning blog! Best, Diane, INSIDEOUT Modern and Traditional, Orange County, CA
Debra Gould says
Diane, thanks so much for your feedback and these great reminders!
peggy says
I love reading about another stager’s success! I makes me feel that I will eventually have this same level of success in my business!!!!
Debra Gould says
Peggy, thanks for your comment and I’m so pleased you found this inspiring! Keep marketing your business, refining your business image and portfolio and you absolutely will become successful in your business! It takes dedication and perseverance but making money from your talent and knowing you’re helping others at the same time makes it all worthwhile.
I hope you can join me in our next Staging Diva Dialog call, it’s a great way to get semi-private coaching with me at minimal cost. Learn more and get the schedule of calls at: https://stagingdiva.com/store/#dialog
Sharon Charboneau says
Usually it’s the wife I have dealt with. The shared story brought back one staging gig, where husband was not even comfortable with term “staging”. He expected the worst but went along with his wife.
They both went up to the stair landing to l ook down on the living room. The smiles on their faces told me they liked what they saw.
They came down the stairs and the husband told me he didn’t know what to expect; and the result were over the top. He could not get over the fact that I had used their furniture & made each room look so great. I removed furnishings & art work, added colour with pillows, art work & bedding. He was converted
Debra Gould says
Thanks for sharing your experience Sharon!