Thanks to UK Staging Diva Graduate Janine Baird for posting these questions in the comment section for the article, Home Stagers, Choose Your Company Name With Care. It inspired this post on home staging marketing tag line tips, a topic that many wonder about.
What is a home staging marketing tag line?
A tag line is a valuable part of your home staging marketing, though not everyone uses one. Generally, a tag line is a short statement that enhances understanding of what you do. It will generally appear below, beside or near your company logo.
For example, Staging Diva Graduate Sherry Multani of Re-Dzine Interiors Inc. uses her tag line “Transforming Your Space” this way. Similarly, Staging Diva Graduate Diana Wing of Dwell Decors Inc. uses her tag line, “Live Decorated” below her logo.
Do you need a home staging marketing tag line?
Not everyone has a tag line, and you don’t necessarily need one. But it is an opportunity to create a catch phrase that contributes to your home staging or redesign brand image. Or it can be used to clarify what you do when your home staging business name doesn’t clearly say it.
For example, “Just Do It!” has been an effective tag line for Nike. It captures the spirit of their brand.
A tag line can also be used to enhance the company name itself.
When I started my home staging and redesign company in 2002, I called it Six Elements Inc. This was a bit of a play on the “five elements of design” idea.
To add interest to the notion of having 6 elements, I defined them (energy, form, style, design, color and passion) and showed them as part of my logo as seen on the top of this article.
A tag line can be used to emphasize the areas you serve.
Staging Diva Graduate Donna Dazzo, of Designed to Appeal, uses a tag line below her logo to emphasize the areas she serves, “A home staging company serving New York City and the Hamptons.”
This is especially helpful on a website where visitors can come from anywhere in the world. When a visitor lands on her site, they know immediately whether she can help them.
3 Tag Line Tips
1. Keep it short and sweet.
2. Keep it readable, even when your logo isn’t that big.
3. Don’t copy your tag line from another company. Plagiarism can land you in legal hot water, besides it’s just not nice!
Let me know in the comments section if you found this discussion of home staging tag lines helpful. You can also share yours, or any examples of effective tag lines you’ve seen. Please link to this story on Facebook or LinkedIn to encourage others to share their tag line ideas too. This can be a valuable resource for all of us to spur new ideas.
Debra Gould, The Staging Diva®
President, Six Elements Home Staging and Voice of Possibility Group Inc.
With an MBA in marketing and hundreds of home staging clients, internationally recognized home staging expert Debra Gould, The Staging Diva, is uniquely qualified to train others how to start and grow a profitable home staging business. With home staging students in 22 countries, she is the author of several home staging guides.
Debra, thanks for the mention!
I created my tag line about 8 years ago when I started my business. It is “Because your home is worth it.” My business was simply Interior Decorating at the time. When I decided to add Home Staging I thought long and hard about whether or not I should keep it. I decided to keep it. I feel it still works because everyone’s home truly is worth it!
Trish your tag line is excellent, thanks for commenting! I agree it works perfectly for staging as well as interior decorating, color, etc.
By the way, I’d love to write an article about you! Don’t forget to share your news by clicking the “share your staging story” link at the top of this page.
The name of my company is The Stage Coach and I am always getting positive feedback on the name and I always give credit to y friend for coming up with it for me over a glass (or 2) of wine. My tag line is “Stage to Sell – Redesign to Live”
Diana, I love both your company name and your tag line. Excellent!! Thanks for sharing.
Debra – great post, and timely for me. This spring I started offering free home staging workshops as a way to find home sellers who would benefit from my staging business. Little did I know that I would also walk away with a new tag line! I would love to take credit for it but I owe it to the home seller who thanked me for offering a free home staging workshop, and for offering her “hope.” As I reflected on her comment later that night, it made me realize that I provide home sellers with home staging expertise but in that process I also give them “hope.” (Much like the hope you give to new home stagers, Debra!) My new tag line comes across confident, optimistic, positive and promising. (As well as short, catchy and easy to remember.) Alaska Premier Home Staging – Hope for Home Sellers
Stacy, that’s a fantastic tag line. I really love it!! Thanks so much for sharing it and also how it came to you. I’ve been reading a lot lately about how breakthrough ideas often come from serendipitous encounters and conversations with others. This is such a great example of that.
I am very excited to couple both RE and Home Staging together.
I look forward to learning how I can blend the two together to make one complete life changing opportunity for myself and my family. I currently work full time in sales in both NC/SC, but am so excited to put this next season of my life together so I can be home for my children and big actualize my dream.
Jennifer, I’m so happy you stopped by to comment. You can definitely combine real estate and staging and give yourself much more freedom to spend time with your family. You might enjoy this series of articles:
What If I Have a Real Estate License and I Prefer Home Staging?
When You’re a Home Stager With a Real Estate License
When Home Stagers Get Hired First
I’ve been thinking about home staging for a while, and the name that keeps popping up as my favorite is Best Home Forward Home Staging. I’m just not sure that it automatically brings to mind the idea of putting your best foot forward, as in a job interview or a date. I feel like I should be able to work out a tag line with a “help your home ace the interview” concept – but I think that may make it too confusing. The only other name I have that I really like is Every Angle Home Staging.
Jen, you’ve got two clever concepte there! I think a lot will come down to how it’s executed visually and your tag lines. See what domains are available before finalizing your choice too. Good luck and let me know what you end up going with. Wishing your every success and I appreciate you taking the time to comment here.
I did not realise how important this was until about 18 months ago. A brand tells a good picture of what you do, but a tagline reinforces it. With our rebranding exercise some time back we implemented our tagline “Because beautifully styled homes sell” and we’ve had a great response to it.
Thanks so much for commenting Adam, I love your example. It’s very strong!
I’m testing the waters here. My business name is Comforts of Home by Cathy and my tag line is, “Creating a harmonious environment that will entice home seekers to linger a little longer.” Is that too long?
Hey Cathy, thanks for commenting. I think the tag line is a bit of a tongue twister and a tad long. You could edit some words in this for example:
“Creating a harmonious environment that entices home seekers to linger longer.”
“Creating a harmonious home that entices real estate buyers.”
“Creating a harmonious evironment that entices home buyers.”
I have a staging business but want to say it isnt just for people selling their homes. I want to also use what people already have in their homes and help people who just don’t know where to positon furniture etc as well as pick paint colours decultter etc
Absolutely Tammy! Most of us combine home staging with interior redesign and color consulting. I’ve always offered all three services.
Thanks Janine I love having you as part of our community of Graduates of the Staging Diva Home Staging Business Training Program (by the way you can add that to the education section on LinkedIn if you’re on there).
You can absolutely link to my website or blog from your own site.
By the way, being in the UK you’re not far away at all 🙂 We have graduates in 22 countries!
I do have Linkedin, I did send you a request, hope you don’t mind? I will be sure to update it by also looking at the education section and adding The Staging Diva Home Staging Training Program to my profile. Re linking to your website, I will definately! Thanks Janine
Janine, I love to connect with Staging Diva Grads on LinkedIn, no problem at all!
Working on your infomercial may indeed help you refine your business name. Writing in a journal is also helpful for brainstorming. Sometimes the solution will come to you when you’re doing something else, like going for a walk, taking a shower, who knows. I’ve solved problems that stumped me for weeks walking my dog around the block and not thinking about the issue consciously at all.