I’m thrilled with the success Staging Diva Graduate Imogen Brown has enjoyed as her Australia-based business grows.
Her company Home Staging Brisbane has a gorgeous home staging portfolio so it’s no wonder her reputation is shining so brightly in her local real estate market.
On Facebook she’ll share news like this “Big week, two display homes, one vacant house and one office!” And recently she posted:
“It’s a sign that you’ve been in business a while when you get to consult on 2 successive houses for the same clients.”
None of this is “bragging” in the negative sense. As business owners, we have to share our success so that potential clients will see how we can help them.
And Imogen has done a great job of embracing social media to get the word out.
For example her caption for the above photo reads:
“On the market 3 years ago and didn’t sell. Owner tried again with staging and sold in less than a week.”
This is the exact type of success story that helps home sellers realize the return on investment that can be made from home staging.
After taking the Staging Diva Home Staging Business Training Program, Imogen was a member of Staging Diva Dialog— our monthly Group Coaching Calls— otherwise referred to as the Water Cooler for Home Stagers.
This let me to watch her business progress and answer her questions every month. Dialog members share their progress at the start each conference call, which leads to detailed discussions and pointers to what’s next for their marketing.
Imogen has been consistently active on Twitter, Facebook and Pinterest as well as her own blog. This social media activity drives traffic to her website and gains attention from the right people.
For example, Imogen has her own staging column on Australia’s number 1 real estate site.
In another example, she tweeted congratulations to me after my column appeared on the Century 21 site. That lead to an invitation for her to write a blog post for a leading real estate/media consultant, who then syndicated it across 40 real estate offices.
At the time she said, there are two lessons from all of this:
“You’ve got to love Twitter and just keep connecting with people and great things will happen!”
No reason you can’t have similar business success
Now before you start thinking, “Oh it’s different for Imogen,” and imagining that you can’t have similar success with your own home staging business, I want to share what Imogen wrote in a comment on my blog early in her career as a home stager.
It demonstrates how far she’s come since then:
“I’ve always loved real estate and home interiors, and staging is a perfect mix of the two. I’ve also got an advertising and business coaching background and owned my own business before, so when I look back I can see how I have joined the dots to where I am now.”
“I started the Staging Diva Program 6 weeks after my Mum died suddenly. It was just the kick I needed. I was in a stop gap and tedious admin role at the time and it really made me evaluate what I was doing. I haven’t been busy enough in my first year and I have thought ‘what am I doing?’ a couple of times but not enough to give up. Next year will be better and I’ll just keep plugging away!”
Congratulations again Imogen Brown on all your success and having the courage to follow your dreams and find out where it might take you when you kept at it. That incredible talent of yours was certainly wasted sitting behind an office desk working for someone else.
About her work, Imogen writes “I’ve actually amazed myself, I never thought I’d be able to do this. Have learned lots along the way and had fun too. Clients are happy and I’m happy.”
You can read more about Imogen Brown in:
> Great Home Staging is Invisible
> Home Staging Portfolio Should Include Vignettes
If you’re a Staging Diva Graduate, I’d love to write about your home staging business and give you some free publicity. Simply complete this form and I’ll do the rest!
Rosa Gomez says
Very excited with Home Staging new career. Thank you.
Debra Gould says
I’m excited for you Rosa, thanks for commenting!