When you’re running your own home staging business, you have to be really careful about how you spend your limited home staging marketing funds.
Hopefully you haven’t already gone out and spent lots of money printing fancy color postcards or flyers and paid for door-to-door… Read More →
I recently wrote a post that has struck a chord with my readers called, Is Negative Self Talk Killing Your Home Staging Business?
In it I confessed to realizing that I have been operating from a belief that if I don’t keep pushing myself to conquer ever more challenging business situations,… Read More →
I talk to hundreds of home stagers during home staging business coaching calls.
I’m always struck by how much negative self-talk is going on.
In a single 30-minute conversation, I’ll hear someone say “I’m so stupid when it comes to xyz” 4 or 5 times.
Imagine… Read More →
As a home stager, you can build awareness and ultimately sales for your home staging business through blogging.
The term “blog” comes from “web log” which was initially envisioned as a diary or online journal.
Blogs can look and function very differently from… Read More →
Recently I posed a home staging business question, Home Stagers When Do You Cut Your Rates? I described various scenarios and what potential clients may say to put pressure on you and asked for feedback from my fellow home stagers.
Now it’s time for my thoughts on this subject, plus … Read More →
All new business owners struggle with choosing the right company name, it’s no different for a home stager who needs the right business image.
Here are 4 key considerations when choosing a home staging company name:
Is your business name easy-to-say and spell?Constantly spelling… Read More →
Home stagers are often asked to do free home staging consultations which masquerade as free estimates until you get to the home and are bombarded with very specific questions like:
Should I replace the vinyl floor in the kitchen? What do you think of my front porch? Home buyers aren’t… Read More →This is part 2 of a post on solving 5 home stager media challenges. Last week I covered what to do about the first 3:
1. Your phone NOT ringing off the hook after you appear in the media.
2. Your name being spelled wrong or a failure to mention your company name.
3. What to do about a spike in traffic… Read More →
This post continues a series about home staging in the news which began with my 5 tips to get media attention for your home staging business.
Last week, I covered 5 things I learned the hard way about media coverage for my home staging business and today I’m going to share what to do to … Read More →
The more home staging is covered in the media, the easier it is for all home stagers to sell their services.
When potential clients already know what staging is and how decorating a house to sell on the real estate market benefits them, we can spend more time on why we’re the right stager… Read More →
