There are lots of simple things a homeowner can do on their own to decorate their house to sell. For example:
- getting rid of clutter
- putting out fresh flowers
So why hire a home stager?
Many homeowners don’t know what colors to paint, they can’t be objective about their own homes, many haven’t a clue where to put things, and they’re completely overwhelmed. They often lack current knowledge about what homes in their price range should look like.
A professional home stager will look at a home through the eyes of a highly critical buyer. They:
- know what’s needed to create the right environment quickly and at the lowest cost
- know what homes in different price ranges look like and what’s selling
- will tell homeowners things their real estate agent may be afraid to because they don’t want to lose the listing
- are not emotionally attached to any of the home’s contents
- see things that someone who has been living there for years simply can’t
- recommend the optimal way to re-arrange existing furniture, art and accessories
- can quickly choose new paint colors, flooring, tiles, counter tops or any number of finishes that they know will work in the home
- source painters, cleaners, handymen, off-site storage and any of the other myriad of services that may be needed on short notice
- bring in replacement furniture, accessories and art if what is there isn’t appropriate to the home’s target market or the home is empty
Home staging is not just for multi-million dollar homes, it can have a dramatic effect on the selling price, and time to sell, of even a modest home.
For example, one home I did had been on the market for months with a best offer of $350,000. I spent 90 minutes with the owner telling him where to move furniture around, what to put in storage (and where), what to clean. He sold the following week for $361,000! How many other legal ways can you think of to invest $600 and get $11,000 back the next week?
More examples of the difference professional staging makes to the selling price of a home.
Debra Gould, The Staging Diva
President, Six Elements Inc. Home Staging
Home Staging expert Debra Gould is the author of “Staging Diva Ultimate Color Guide: the easy way to pick colors for home staging projects” and “Staging Diva Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services.”
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Kathleen Lordbock says
I am happy to see an article like this one , when so recently there is one on the AOL home page saying that one of the top 5 mistakes a homeowner can make is to hire a home stager. This is by a broker mind you. That is almost like saying home owners should all sell their own homes. Some can and have studied and researched enough that they could also pass a Realtor exam.
Debra ,you made very good points for hiring a professional home stager versus trying to do the staging yourself or just following a few tips thrown out there by your Realtor.
Re$ale Design and Home Staging
Karen Dembsky says
Debra — This is an excellent article that certainly demonstrates the Home Stagers expertise in the area of home sales. The value and benefits of home staging are frequently misunderstood even by journalist specializing in real estate as so recently demonstrated by Stacey L. Bradford, Associate Editor at SmartMoney.com in her article “Top Five Mistakes Home Sellers Make”.
Your expertise as a leader in the home staging industry provides phenominal insight to every homes seller and realtor.
Peachtree Home Staging LLC
Debra Gould says
Thank you Karen and Kathleen for your comments. Actually it was the AOL piece (picked up by SmartMoney) that motivated me to write this post.
Jennifer Howcroft of Lemonaid Design says
You can bet I’ll be listening to this radio broadcast but I wish agents would too.
You have no idea the number of times an agent has tried to talk the home owner out of staging their home. They insist it is a fixed cost and not an investment and their 10 years of real estate experience is enough to help the homeowner prepare their house for sale. I’d love for them to get real and realize that if they truly had the homeowner’s best interests in mind and were trying to market the house in order to obtain the highest selling price possible THEY would pay for the home staging consultation for the homeowner!
Debra Gould says
Hi Jennifer, I agree with you. There are lots of reasons agents feel a vested interest in NOT recommending stagers. But they\’ve got their heads in the sand.
Check out this article, which should help you