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home staging

Aspiring home stagers battle “same old, same old”

Written by Debra Gould -

There are several traits that set entrepreneurs apart from those who live their lives aspiring to be entrepreneurs. Many of the most important characteristics  have nothing to do with business acumen or working capital.

I believe what defines those of us who go ahead and step into the unknown… Read More →

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A grieving home owner with ugly furniture – what do you do?

Written by Debra Gould -

A homeowner calls you and asks if you’ll stage her home. It’s a sweet lady, a widow of five years, and she’s finally ready to move into a seniors community from the home she and her husband built together 50 years ago.

You make a connection with the woman on the phone and agree… Read More →

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Home staging hopefuls: Here’s a valuable freebie for you!

Written by Debra Gould -

This is a short week for those of you in the US who had a day off for Memorial Day and last week was the first long weekend of the summer for Canadians who celebrate Victoria Day in May.

I love spending long weekends with my family, trying new restaurants or just sitting and listening to the fountain… Read More →

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Home Staging Career Brings Creative Outlet and Financial Rewards Even as a Side Line

Written by Debra Gould -

home staging cake

Not everyone who has the desire to become a home stager has the luxury of quitting their full time job to do so.

Some people enjoy their day jobs but feel they’d like to use a home staging as a creative outlet (and additional source of income) while they continue their full-time job.

Home staging… Read More →
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Home staging dilemma follow up: Driveway or Second Bath?

Written by Debra Gould -

Several weeks ago, I presented a home staging business dilemma for you where a young couple expecting their first baby was having trouble selling their home. It had been on the market for six months and based on feedback from prospective buyers, the rough driveway and ugly second bathroom… Read More →

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Home Stagers Should Not Fear Luxury Homes

Written by Debra Gould -

luxury home before staging

Home stagers, especially those who haven’t been in the home staging business for long, often write me about their fears of being asked to stage a luxury home. If you don’t live in a luxury home and you didn’t grow up in a wealthy family, it’s natural to worry that you… Read More →

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Home Staging Job in Fort Wayne, Indiana

Written by Debra Gould -

Carmel California Home Staging Job

I’ve been contacted by a homeowner with a home staging job in Fort Wayne, IN. Her 1747 square foot home is currently listed, vacant,  at $159,900 in a market where, according to Trulia.com,  the average listing price is $146,377 but the median sales price is a shocking $70,000!

After… Read More →

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Home Staging business lessons from a brisket

Written by Debra Gould -

I remember sitting in my cousin’s kitchen a few years ago, watching as she prepared a brisket for Sunday dinner. It was the first time she was going to cook the meal on her own as the torch was being passed down from her mother.

The first thing my cousin did after removing the meat from the wrapping… Read More →

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Staging Diva Graduate Leah Fritz Struts Her Marketing Stuff

Written by Debra Gould -

home stager

While the economy was taking its toll on established home stager, Leah Fritz’s business, Leah was hunkered down, working on her marketing despite the storm of uncertainty swirling around her.

She wasn’t distracted by a constantly ringing phone so she invested time in the development of… Read More →
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Home Staging Job in Shawnee, Kansas

Written by Debra Gould -

Carmel California Home Staging Job

A homeowner with a home staging job in Shawnee, Kansas has contacted me to help him find a stager. This client happens to be a real estate agent but this is his personal home that needs to be staged. At 4250 square feet and an anticipated listing price of $350,000 this vacant home would be an excellent… Read More →

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I’m Debra Gould, The Staging Diva.

I created Staging Diva for women who want more creativity, flexibility, and financial success.

If you want to earn a living doing what you love, Staging Diva Training is the step-by-step plan you need to build a thriving home staging business.

Learn More

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*Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. The testimonials and examples used are exceptional results, don’t apply to the average student and do not guarantee that anyone will have the same experience or achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.