Home Staging is an awesome career that lets you take your decorating talent and turn it into a lucrative business. And, you get to work from a home office and schedule clients around your other needs, like family, friends, or perhaps even another job (if you’re just starting out and not ready to give up a salary).
But it’s important to realize that if you’re a home stager, you need be thinking like an entrepreneur. Are you?
1. You get a referral for a home staging project in your area. You know the potential client has your contact information.
a) Wait to hear from the potential client and assume they hired someone else if they don’t contact you?
b) Wait a week to contact the client so they won’t think you’re too desperate?
c) Contact them immediately to introduce yourself and express your interest in learning more about their project and how you can help them?
2. You discover there are other stagers in your area.
a) Assume the market is saturated and give up your dreams?
b) Decide to go into business anyway and charge less than the competition because you’re just starting out?
c) Research the number of homes for sale in your area over a year and evaluate whether that sounds like enough potential work for you and all the other stagers in your market?
3. You invest in your own web site or having a profile page built for you in the Staging Diva Directory of Home Stagers. After less than two months, you’ve only had one project.
a) Decide the Internet is a bad way to promote your staging business and take down your website or Profile page?
b) Decide to run one newspaper ad or send flyers door-to-door instead?
c) Evaluate whether the site has had any traffic. If it has, you try to determine whether there is anything you can do to encourage more of the visitors to actually contact you?
4. You’ve been in business for several months but you don’t have as much business as you’d like.
a) Sit at home and wait for the phone to ring?
b) Spend hours discussing your lack of projects and hoping someone will give you the “quick and easy” solution to building your business?
c) Pull out your list of strategies for dealing with the “slow times” from Staging Diva course 1, look at your list of business building ideas from course 2 and all the marketing ideas in course 4 and take action to change your situation?
I listened to a very interesting TeleClass recently. Michael Port was talking about the shared characteristics of successful entrepreneurs. One of them was a “sense of urgency around achievement.” In other words, they don’t wait for success to happen, they go out there and take action to make it happen and they treat this as an urgent priority, not something to get around to later.
In my quiz above, you should be answering “c” to all the questions if you’re thinking like an entrepreneur and if you REALLY want to turn your creative decorating hobby into a lucrative staging business.
Learn more about the Staging Diva Training Program.
Discover the ONLY Home Staging Business Training Program taught by a seasoned entrepreneur who has successfully grown her own home staging business (not as a side-line to selling real estate) — The Staging Diva Training Program.
An entrepreneur since 1989 and with an MBA in marketing and hundreds of home staging clients, internationally recognized home staging expert Debra Gould, The Staging Diva, is uniquely qualified to train others how to start and grow a profitable home staging business.