It’s amazing to me how many home stagers complain that they can’t find customers.
At the same time, I get hundreds of emails and calls from real estate agents and homeowners frustrated by the difficulties of locating a home stager in their area.
Some days it feels like I’m doing nothing but playing matchmaker for both sides.
That’s why I created the Staging Diva Directory of Home Stagers and my free Home Stager Locator Service.
If you’re a home stager, these services are very effective ways of being found by homeowners and agents actively looking for you.
That’s a more appropriate audience than you’ll reach sending out mass flyers or placing an ad in the local paper.
Less than 3% of any population is ready to buy home staging when you’re promoting it. That’s why mass advertising doesn’t work!
When you advertise on a well-targeted website that’s getting traffic from people actively looking for a home stager, it’s entirely different than mass marketing.
You’re reaching people who already want a home stager.
That’s entirely different than trying to explain what home staging is and why they need it and THEN explaining why you’re the right person for the job.
With your own Profile page in the Staging Diva Directory of Home Stagers, your chance of being found by the right people dramatically increases.
And, you’ll be seen by reporters looking for new sources to interview.
My Home Stager Locator Service matches home sellers and agents with Staging Diva Grads in their area. That’s how we have over 400 home staging job postings.
Members of the Staging Diva Directory of Home Stagers get FREE job referrals.
Charlene Yackanich says
Debra, As I already have a page with your directory and the renewal is coming up…could you please tell me what the renewal cost is and if that includes changing photos and/or text. Thanks.
Debra Gould says
You can renew your directory listing for a full year for only $450 or pay $45/month (less than the cost of a Yellow Pages ad!). So if you prepay the year, it’s like getting two months free!
You can replace all of your photos and captions at any time for $75 or submit new text for the body of your page for $125.