I’ve written about Staging Diva Graduate Holly Battaglia before. She has a very inspiring story as she manages to work over 20 hours a week as an Oncology RN on top of running her successful Maryland home staging business, Holly’s Home Matters. She’s also a busy mother of four children aged 9-15! She recently wrote to share the impressive results of one of her latest home staging projects.
Holly was called to do a home staging consultation on a house that had sat on the market for 7 months with 65 showings and no offers despite a $40k price drop.
The home was way beyond being tarted up with some new furniture and accessories. Holly recommended some fresh new paint colors, upgraded carpets and hardware and lighting updates throughout the entire home.
Holly selected everything that would be brought into the home except for the granite which was chosen before she arrived on the scene.
She recommended painting the kitchen cabinetry a dark brown color with brushed nickel accents. The clients didn’t want to do that so they elected to spray paint the door hinges, knobs and handles. Holly notes, “I DO NOT recommend doing this – it’s very labor intensive!”
On the final day of staging, the new carpet was being installed while a buyer’s agent came through early in the day to preview the home for his clients. Before he left, he said, “this home is going to sell quickly.”
He was right. That evening while Holly was at the house helping to install new exterior lighting, he returned with his clients who bought the home the next day. There wasn’t even any time to post updated photos online!
Holly’s clients were very grateful as they’d been paying two mortgages for 7 months while waiting for the home to sell. Imagine if they had contacted her before dropping their asking price by $40,000!
About the Staging Diva Home Staging Business Training Program, Holly says, “The business aspect of the program has helped me achieve my goals by simplifying how I do business. There are tons of resources available! I feel like Debra is a master marketer and hope to learn more from her.”
If you’re a Staging Diva Graduate I would love to write about you too! Simply click here to submit your story idea.
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Debra Gould knows how to make money as a home stager and she developed the Staging Diva Home Staging Business Training Program to teach others how to earn a living doing something they love. There are more than 4000 Staging Diva Students in the U.S., Canada and over 18 other countries. Debra is frequently profiled in the media for her home staging expertise and is the author of 5 guides for home stagers.