I’ve seen thousands of houses, because I’ve bought 6 of my own and because I’ve staged hundreds for clients over the last few years.
Getting into staging finally gave me a reason to embrace my compulsion to look at almost every house that comes on the market in any area I’m remotely interested in!
Despite seeing thousands of homes across all price ranges and buying 6 of my own to live in, it’s exceedingly rare for me to actually fall in love with a house. I’ve never even loved the ones I bought, though I loved them a lot more once I staged them to live and then to sell!
Well, it happened this weekend and I was hit hard! Thankfully this house is enough out of my price range that there’s no risk of me buying it. Otherwise I’d have a “for sale” sign on my own lawn this week, which isn’t practical since I’m in the middle of one of the two busiest seasons for home staging with lots of clients to take care of right now.
What made me fall in love with this particular house? It was the waterfall in the courtyard. You could hear it from anywhere on the ground floor because the house was built around it. The house was also staged beautifully so there was nothing to destroy the “magic of falling in love.”
There are many reasons someone falls in love with a house and it will have a lot to do with what life stage they’re at. I’m feeling really stressed at the moment, so the sound of a relaxing waterfall was enough to make me spend 3 hours trying to figure out how I could buy such an expensive home right now.
For someone else, it may be the cute nursery with the adorable little clothes hanging beside the crib (yes I’ve used such staging tactics), or maybe it’s the lovely reading corner positioned just where the afternoon sun pours through the window overlooking the garden… there are lots of reasons and lots of little cues we can use as stagers to help the magic happen.
Debra Gould, The Staging Diva
President, Six Elements Inc.
Home staging expert Debra Gould, also known as The Staging Diva is president of home staging firm Six Elements Inc. and has been featured on HGTV, GlobalTV, CityTV, CNNMoney, MoneySense, Entrepreneur Magazine, Reader’s Digest, Woman’s Day and more. She has staged hundreds of homes in the $190,000 to $1.5 million price range and taught close to 300 women all over the US, Canada, and in Wales, Australia and South Africa to start and grow their own home staging businesses.