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Real Estate Trends

This Old House Features Staging Diva

Written by Debra Gould -

I was thrilled to wake up to an email from the senior editor of This Old House Magazine today to learn that my home staging tips are featured in a front page story “House-Selling Secrets of a Home Stager” on their website!

Landing on the home page of such a large and recognized website… Read More →

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Real estate agents make their financial situation worse

Written by Debra Gould -

I wouldn’t want to be dependent on real estate commissions in a slow real estate market (or even in a hot one for so many reasons I’ll discuss).

If you are one of the millions of real estate agents in North America, there’s a good chance your business is struggling.

I hear complaints… Read More →

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Nashville Home Staging Attracts Full Price Offer in 2 Days

Written by Debra Gould -

dining room after staging by Gary Baugh

Professional home stagers can take an abandoned room and create a welcoming oasis that will attract home buyers.

Staging Diva Grad Gary Baugher of Nashville-based An Eye 4 Change, knows how to do just that.

Home sellers often resist looking at their home as a highly critical buyer will. … Read More →

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Lack of Demand for Home Stagers, or Marketing Problem?

Written by Debra Gould -

home staging credentials

I did a business coaching call with a couple of home stagers who wanted to give up after 3 months in business because they felt there was no demand for staging in their area.

I asked these two business partners:

“If a homeowner needed your help, how would they find you?”

They admitted… Read More →

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Staging Diva Graduate Elizabeth Freeman Featured on Nightly News

Written by Debra Gould -

Elizabeth Freeman of Staged Designs who completed the Staging Diva Program last spring is featured in a fabulous 5-part TV news feature on WGME 13 News in Portland, Maine.

The story— which unfolds over five evenings— follows Elizabeth, a landscaper and painter as they transform a house … Read More →

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Home Staging Helps Seattle Area Home Get Full Price Offer in One Day

Written by Debra Gould -

Rowley Living Room After Staging
Professional Home Stagers have the ability to imagine what even the worst room can look like with the right color, furniture, lighting and accessories.

That’s not easy to do if you don’t have the right eye for it.

For home sellers, it’s especially difficult to view their… Read More →

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First Staging Diva Graduate in Milan Italy

Written by Debra Gould -

Congratulations to the first Staging Diva Graduate in Italy, Tamara Lee Wilson Earl who is based in Milan.

Tamara followed the Staging Diva Home Staging Business Training Program by ordering the five course recordings to listen to at her own convenience.

I’m looking forward to Tamara’s… Read More →

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How to Shoot Great Home Staging Portfolio Photos

Written by Debra Gould -

If you’re serious about promoting your staging services, you need great before and after photos. These take time to plan and shoot; don’t expect to run through a house and get a bunch of great shots in 10 minutes.

If you’re trying to show the before and after of a certain … Read More →

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Sometimes Home Staging Photos Need Fixing

Written by Debra Gould -

One of the ways to improve your own home staging before and after photos is to use a program like Photoshop or other photo editing software to help the shot look better.

I’m not suggesting putting in or taking out items (the decorating equivalent of sticking somone’s head on someone… Read More →

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Home Stagers Using Fake Portfolios

Written by Debra Gould -

Since home staging is a completely unregulated field, some home stagers seem to think “anything goes.” They’ll steal portfolio shots off of fellow stagers’ websites, Pinterest, Instagram, etc.

Others do things without really thinking through the ramifications.… Read More →

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Primary Sidebar


I’m Debra Gould, The Staging Diva.

I created Staging Diva for women who want more creativity, flexibility, and financial success.

If you want to earn a living doing what you love, Staging Diva Training is the step-by-step plan you need to build a thriving home staging business.

Learn More

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*Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. The testimonials and examples used are exceptional results, don’t apply to the average student and do not guarantee that anyone will have the same experience or achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.