In our series on blogging tips for home stagers, I discussed the problem of building your home staging blog on someone else’s property. I used the example of using Blogpsot, Active Rain or WordPress.com because of their ease of use for beginner bloggers.
Great for getting started but not good long term
These sites are great for getting started but the longer you stay on them, the longer you build up “Google Juice” for someone else’s domain instead of your own. Plus, as time goes on, the more content you build up that’s not really yours because it’s not on your own domain! (Click here if you want the bigger explanation of why you need to move your home staging blog.)
Here are 10 time saving steps that I learned the hard way about what to do when it’s time to move your home staging blog onto your own domain:
1. Register your own domain that you’d like to use for your home staging blog OR decide you’ll have it in a sub-domain of your current domain.
For example, since I built StagingDiva.com as an HTML site years ago before WordPress became the industry standard, I already have a full-blown website. The quickest and most SEO-friendly way to add a blog, was to create a “sub-domain”, in this case, I called it “HomeStagingBusiness.” That’s why the first page of my blog, Home Staging Business Report has the address: http://www.stagingdiva.com/homestagingbusiness.
You’ll see others set up sub-domains simply called “blog” which creates a URL like, http://www.sixelements.com/blog.
If you’ve taken the Staging Diva Home Staging Business Training Program, refer back to your notes where I spoke about “keywords” and you’ll see why just choosing “blog” isn’t your best option, though it works well if your entire website is on WordPress, as mine is for Six Elements Home Staging and Redesign.
2. Install WordPress on your new domain, or in the sub-directory of your current website, if that’s the route you’ve taken (see step 1 above).
Ask your website hosting company whether WordPress is pre-installed (GoDaddy does this for you). If not, here’s a guide to installing WordPress yourself in 5 minutes.
You can also search online for someone to do this for you. There are thousands of WordPress experts on Twitter and sites like elance.com who can help you. Since WordPress is now the industry standard, any programmer will know how to do this and it’s cheap to hire someone to do it for you.
Here’s a link to download your own copy of WordPress free so that you can then upload it to your own domain.
Remember, if you don’t want to deal with any of this, as a Staging Diva Graduate you can join the Staging Diva Directory of Home Stagers and have a professional Internet presence in under 7 days!
3. Decide on the look and layout of your new blog.
I have spent $5,000 and more having a website designed and built for me in the past. (This is one of the reasons I created the Staging Diva Directory of Home Stagers so my graduates wouldn’t have to go to that expense!)
However, today you can get it done cheaper by choosing from the thousands of pre-designed WordPress templates that are available online. You can use a template as-is, or have it customized by the person who installs it for you.
4. Start moving your content over to your own domain.
As I discussed in a previous article, you want to avoid search engine penalties for duplicate content. Here are 4 steps to moving a specific blog post over to your new domain:
1. Go to your original blog post, on Blogger, ActiveRain or WordPress.com for example, and copy it completely.
2. Paste that content into a new post on your new blog.
3. Before publishing, choose a new keyword-rich title and your category (example: Dining Room Home Staging) .
4. Return to the original post and rewrite the first paragraph as more of an introduction to your new post on your own domain and then eliminate the rest, replacing it with a link to your new complete post. In other words, your old blog will no longer have all your content anymore, instead it will act as a traffic driver to your new domain.
I don’t want to overwhelm you with too much content at once. This is plenty to get you started in thinking about, and acting on the process. In my next post, I share the next 2 steps which are:
– Batching your work and spreading out your posts.
– Leveraging your posts on social media.
Please share your comments and questions so far on this topic of home staging blogging! I want to make sure I’m meeting your needs with this content. If you liked this article, I’d also really appreciate a “share” on Twitter or Facebook so we can keep this conversation going.
Debra Gould, The Staging Diva®
President, Voice of Possibility Group Inc.
Debra Gould has been an entrepreneur since 1989 and knows how to make money as a home stager. Author of 5 guides, and frequently profiled in the media, Debra developed the Staging Diva Training Program to teach others how to earn a living doing something they love.